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  • 3 Laws of Marketing Physics

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    Myron Brandwine
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    The document discusses the 3 laws of Marketing Physics: 1) Overt Benefit which is the big benefit to the customer of comfort at a cheap price from versatile pillows that also provide decoration and make a great gift. 2) Real Reason to Believe which is that the pillows are credible due to their great success in the market since 2003. 3) Dramatic Difference in that the pillows are unique in offering a great competitive price while allowing customization, setting them apart from competitors like Brookston and Sharper Image.

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    The document discusses the 3 laws of Marketing Physics: 1) Overt Benefit which is the big benefit to the customer of comfort at a cheap price from versatile pillows that also provide decoration and make a great gift. 2) Real Reason to Believe which is that the pillows are credible due to their great success in the market since 2003. 3) Dramatic Difference in that the pillows are unique in offering a great competitive price while allowing customization, setting them apart from competitors like Brookston and Sharper Image.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    3 Laws of Marketing Physics

    Uploaded by

    Myron Brandwine
    The document discusses the 3 laws of Marketing Physics: 1) Overt Benefit which is the big benefit to the customer of comfort at a cheap price from versatile pillows that also provide decoration and make a great gift. 2) Real Reason to Believe which is that the pillows are credible due to their great success in the market since 2003. 3) Dramatic Difference in that the pillows are unique in offering a great competitive price while allowing customization, setting them apart from competitors like Brookston and Sharper Image.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    a.

    3 laws of Marketing Physics


    i. Overt Benefit
    1. what is the big benefit to the customer
    ii. Real Reason to Believe
    1. Why is my product credible
    2. Will you do as promised
    a. i.e. Lab tests etc., testimonials, demonstrations
    iii. Dramatic Difference
    1. What makes my product unique?
    2. How do I stand out compared to the market?
    3. Must Stand out

    The customer will benefit from the pillows through their versatility in that they
    provide comfort at a cheap price, decoration, and they make a great gift at the same time.
    The product is credible because it has had a great success in the market. Since the release
    of the first FOM and MUSHI pillows in 2003, the sales have been incredulous.
    Our product is unique in the market because we not only offer a great competitive price
    over companies such as Brookston and Sharper Image, but we also customize our pillows
    to the customers’ need.

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