Professional Documents
Culture Documents
(PRINTHUB)
An Undergraduate Study
Casiguran, Aurora
Entrepreneurial Management
Clinton Montes
January 2023
I. INTRODUCTION
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Self-serving Printer is now offered to the market because of the ease of the operation. It
will only require safe transactions wherein the buyers can choose among the different modes
of printing and pay for it eventually. The target market of the proposed project is segmented into
two (2) categories: individuals and social groups/organization particularly those who are in the
municipality of Casiguran, Aurora. For the individual category, the target market comprises the
individuals of different ages either male or female, especially the students who are more intense
The lifestyle in Casiguran, Aurora had something to do with in the buying behavior towards
shops. Casiguranins are liberated and most of them are dressing the dress codes according to new
trends in the market. However, Self Service Printer targeted all the population in the
Casiguran which comprises several occupations of which only 10% to 15% were students. In this
regard, lifestyle in Casiguran could be helpful to the Self-Service Printer because most of the
people in Casiguran have busy lifestyles working and some are students with busy lifestyles also.
This factor can create good relationships for the target customers knowing that they do not have
enough time for doing their research and to wait longer for printing. At least, whenever they are,
they can easily do what they want to do like printing, scanning,and xerox with corresponding
The Self-Service Printer has the mission to offer various and distinct all-mode oriented
printing. It envisioned being Aurora's greatest provider of easiness in printing for all ages.
The following are the targeted goals of the Self -Service Printer:
To contour appropriate information system fitted for the compliance with the different
To expand all the efforts in serving the customers and making all the clients and
To productively make the printing services available and ready for accommodation;
To critically analyze the finances of the organization with the basis of information taken
from clients.
To setup a major event such as comfort and ease of printing among the students, office
To promote service lines through blogs in the internet which can have direct link to the
To sponsor such event in order to rub the faces of the public on the service lines;
To socially incorporate service lines in social media such as Facebook, Instagram, Twitter
and others.
Print HUB will be the name of the business. We chose this name because it is easy to
pronounce and easy to memorize especially to those teenagers. HUB is also dedicated to
providing high quality printing services to the customers. The proponent's name is inscribed in
the business name with the major service it will offer which is the photocopy and printing
service.
LOGO
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
This logo is inspired by the theme encompassing robotics and modernization. The
combination of colors reflects the basic hues of black and yellow orange which embody
simplicity and commonality and create an impression of making a connection to its target market
with different personalities and social status in life. The font shows angled poured strokes which
signifies modernity and advancement that highly targets the "new generation"
B. Business Location
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The site will be at Barangay 06 Casiguran, Aurora, near Mount Carmel College of
Casiguran. It will be a great help that the students are near the proposed project. The location is
so chosen because of its accessibility to market and other places in the locality like Casiguran
Central School wherein most of the students, even in grades school need printing services.
Print Hub will be a start-up, full service printing service that will provide customers with
high quality work, from a friendly, knowledgeable, at low and affordable price that can be also
afford by the students. The target customer is men and women, ages 14 – 25 years of age, in
The proposed project will adopt a partnership form of business ownership. This form of
business ownership is the most suitable form of ownership where two or more people share
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
ownership, as well as the responsibility for managing the company and the income or losses the
business generates. This type of ownership has direct power on manpower requirements which
requires more specification on the job description and the power to control the business lies in
one hand. The chart below shows the organizational chart of the proposed project:
CHART 1
Organizational Chart
Job Specification and Job Description
Human resources are essential in the operation of the businesses. They serve as the
backbone of the organization. The proposed business will be managed by the manager/owner and
will hire other graphic artists, production laborer and the driver.
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The table below describes the duties and responsibilities of each personnel with their
corresponding qualifications.
Table 1.
Manpower Requirement
The salary of personnel will be based on their position and qualifications. Mandated benefits
will be given such as Social Security System (SSS), Philhealth (Medicare) and 13th month pay.
Salaries will be paid every 15th and 30th day of the month. The salary of workers will increase
Table 1
Compensation Allocation
Policies
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
1. On hiring
b. Following the review of all completed applications, the employer will begin
d. Join orientation the new employees will be given workplace rules policies and
2. On office hours
a. Working schedules and starting times are established by the manager based on
c. In the event of absence or tardiness from an assigned work schedule the employee
a calendar month.
e. In the event an employee is absent for three days or more without prior notice or
The position of Managers were already taken by the proponent themselves, therefore only
three more positions are vacant. The Manager will then advertise for the positions vacant to
attract applicants interested with the job offer. An applicant screening will be conducted to select
the best candidates (applicants which are residents of Casiguran Aurora are given better
considerations to assure that revenue inflows stays inside the Municipality of Casiguran). After
all positions have been seated with the chosen candidates, seminars and training will now proceed
and is expected to last for one week’s duration in order to ensure that the candidates have the
required skills in their respective jobs and improve those skills even more. The training will be
more on the normal operation of the business and the briefing of company policies and ethics to
Legal Holidays
The following legal holidays and nationwide special days are to be observed by the firm
Holidays Date
Regular holidays
Special Holiday
If these days fall on regular working days, employees will be paid double according to the rate
of their work.
The example shows that the manager’s salary doubles if he/she works on regular holidays.
The example shows that managers’ daily rate of Php500.00 will become Php1,000.00 if he/she
The target market of the proposed project is segmented into two (2) categories: individuals and
social groups/organization particularly those who are in the municipality of Casiguran, Aurora.
For the individual category, the target market comprises the individuals of different ages either
male or female, especially the students who are more intense in expressing their individuality
Table 2
Total Population
School Population Percentage Distribution
Mount Carmel 365 35%
College of Casiguran
(MCCC)
Casiguran Central 360 30%
School (CCS)
Lual National High 595 35%
School (LNHS)
Total 1,320
Educational Institutions and Social groups on the other hand will compose of the different
high schools and colleges in Casiguran Aurora like Mount Carmel College, Casiguran Central
School , and Lual National High School who use printers in their documents, researches, photos,
Table 3
Educational Institutions/Social Groups
Particulars Projected Population
Schools 1,320
Local Government Units 300
Social Organization 50
Total 1,670
Demand
In order to project the demand of the two group categories of target market which are the
proponents projected demand. Actual demand was determined through the accumulated total
Table 4
For the educational institutions and social groups, determination of actual demand was as
followed:
Table 5
Actual Demand for Groups
Particulars Projected Weekly Demand Actual Annual Demand
Supply
There are (3) three businesses which offer printing services in Baler, Aurora. These include the
“Serrano Computer Shop”, "DK Office and School Supplies” and “Danay Computer Shop”.
However, its production area is quite small, which causes inconvenience to the customers who
are having their ready-free files for printing. Since “PrintingHUB” adopts a computer based
printing process it has a competitive advantage to them. "PrintingHUB" can provide its
respective customers with more modern and with more quality at affordable prices. “PrintHUB"
will have an appropriate working station and display area for the service to the respective
customers.
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Using the demand and supply conditions, it is concluded that the demand for the proposed
business service is greater than supply; therefore the proposed business is feasible in the market.
Based on the observation, although there are many competitors in the area, it has a high demand
Analysis of Competition
However, its production area is quite small, which causes inconvenience to the
customers who are having their ready-free files for printing. Since "PrintHUB” adopts a
computer based printing process it has a competitive advantage to them. "PrintHUB” can
provide its respective customers with more modern and with more quality at affordable prices.
The proposed business targets a market share of 3.5% of the total demand for the printing
services. This accounts for weekly volume for the individual target market. The table below
Table 6
Organizations 70 74 77 81 85
Total 910 956 1,003 1,053 1,106
The products and services that the proposed business offers printing services of documents and
files in the form of vending machines otherwise called the “PrintHUB”. In addition to printing
self-service, customers can print from the cloud and email. Plus, they can pay right at the
machine to save time. It is a printing shop designed to help customers get more done every day.
Some features of the “PrintHUB” were Black & white copies, Color copies, Scanning and Access
Placement
The proposed business will have a building that will be located at Barangay 06 Casiguran,
Aurora, near Mount Carmel College of Casiguran, to be viable for everyone. But the
distribution preference will be situated along the different vicinity of offices and schools in the
locality of Casiguran to lessen the burden of the students and other individuals in following lines
Promotion
To encourage the target market to purchase and use the products, the proponents will promote
the use of “PrintHUB” as a new substitute for the expensive and agonizing printing in the
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
market. Tarpaulins and flyers as well as radio advertisements will be used as media
Price
The proposed project will sell its product both in grayscale colors and colored printings. To gain
a good market share, the proponents had decided to offer its product and services at affordable
price wherein even the lower class can avail it. Since the proposed project offered both grayscale
colors and colored printing processes, the following pricing scheme was determined.
Table 7
Pricing Scheme
Projected Sales
The following forecast of sales were derived from the individual and group target market share
and corresponding average prices. The proponent assumed that the total market share could not
be consumed accordingly putting at least 9% to 10% error margin for individuals and 4% to 5%
margin error for groups. Prices are expected to increase by 20% every three years.
Table 8
Projected Sales
Particula Year 1 Year 2 Year 3 Year 4 Year 5
rs
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
V. TECHNICAL OR PRODUCTION
representation of graphics or text on paper. Personal printers are primarily designed to support
individual users, and may be connected to only a single computer. These printers are designed for
low volume, short-turnaround print jobs, requiring minimal setup time to produce a hard copy of
a given document. The choice of print technology has a great effect on the cost of the printer and
cost of operation, speed, quality and permanence of documents, and noise. Some printer
technologies don't work with certain types of physical media, such as carbon paper or
alteration: liquid ink, such as from an inkjet head or fabric ribbon, becomes absorbed by the
paper fibers, so documents printed with liquid ink are more difficult to alter than documents
printed with toner or solid inks, which do not penetrate below the paper surface.The digital age
has presented us with cloud-based and paperless filing systems that help businesses save on
printing costs. Despite these advancements, many students and teachers still use a lot of print.
Although printing is a useful tool for both traditional and newer teaching methods, it is often not
properly budgeted for. There are a growing number of printing services you can use to provide
for your staff and students. Choosing the correct one can be a considerably difficult task.
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Universities tend to have advanced printing systems which are connected to every computer in
the library. Yet those systems are expensive and present a high volume of wastage. In this
proposal, a self-serving printer is offered as the product/service for offices, barangays, schools
and organizations. This will help the target market to adapt the ease and comfort of printing their
documents and files the best way it can. It will be called "PrintHUB".
Description of Process
The following steps were defined for the processing of the service:
1. Access the Printers folder on the Do It Yourself Printer to configure. On a local system,
customers can access this folder by clicking or pressing Start, choosing Settings, and then
selecting Printer. On a remote system, you can access this folder through My Network
Places. In My Network Places, access a domain, select a file on the flash drive or any
external device whose printer settings the customer wants to manage, and then double-
click Printers.
3. If a customer is accessing the Do It Yourself Printer remotely, the customer should use
the cloud button to download files from the internet. See a dialog box and then add the
file.
4. Customers should also choose whether the printing setup was grayscale or colored.
5. The size of the paper is also indicated from the buttons to choose whether it is letter size
or legal size.
Location
The site will be located at Barangay 06 Casiguran, Aurora, near Mount Carmel College of
Casiguran. It will be of great help that the tourism office is near the proposed project. The
location is so chosen because of its accessibility to market and other places in the locality.
The business will be open 8-hours a day. The operation will be from Mondays to Saturdays
including holidays as the manager and the stall decide to have. The table below shows the
projected production schedule of the business for the whole year specified according to the size
Table 9
INVENTORY
The office comprised a total of 100 square meters of which 30 square meters is devoted for the
storage. Other sections of the office will be a small office (2) reception area (6) and comfort room
(3).
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Labor Requirements
Table 10
Projected Compensation for Five Years
Personnel Year 1 Year 2 Year 3 Year 4 Year 5
Manager/Owner 114,520.00 120,246.00 126,258.30 132,571.22 139,199.78
IT Technician 169,040.00 177,492.00 186,366.60 195,684.93 205,469.18
Office Assistant 57,260.00 60,123.00 63,129.15 66,285.61 69,599.89
Logistics 57,260.00 60,123.00 63,129.15 66,285.61 69,599.89
Printer Security 150,620.00 158,151.00 166,058.55 174,361.48 183,079.55
Total 548,700.00 576,135.00 604,941.75 635,188.84 666,948.28
The table below shows the materials to be used for the production of the proposed project.
Table 11
Cost of Raw Materials
Waste Management
The firm will only accumulate small litters like used bond papers. Trash Cans will
be included in the office but the garbage collection is included already in the municipal
Table 12
Cost of Industrial Tools
Particulars Cost Quantity Total
Trash Cans 100.00 3 300.00
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The following table shows the cost of tools used in the production of the services including the
the machine.
Table 13
Cost of Tools
Particulars Cost/Unit Quantity Total Cost
Stall L.S. 2,000.00
Screen Frames 60.00 10 600.00
Pod Lock 500.00 4 2,000.00
Light Bulb Socket 50.00 100 5,000.00
Framed Lucent Mirror 800.00 10 8,000.00
Total 29,600.00
The table below shows the costs of equipment for the usefulness of the business.
Table 14
Cost of Equipments
Particulars Cost Quantity Total
Printers 25,000.00 4 100,000.00
Generator 12,650.00 4 50,600.00
Total 150,600.00
The table below shows the office supplies necessary for the production:
Table 15
Cost of Office Supplies
Particulars Cost Quantity Total
Bond Papers 90.00 10 900.00
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The table below presents the utilities being used for the operation of the proposed
project, its source, cost per unit, consumption rate and estimated cost.
Table 17
Cost of Utilities
Particulars Quantity Unit Cost Amount
Water
Faucets 120.00
Mineral 365 25.00 9,125.00
Subtotal 9,245.00
Gasoline 50 62.00 3,100.00
Subtotal
Electricity Quantity Rate/KWH Amount
Generation Charge 200 kw 4.0215 804.30
Transmission 200 kw 1.0699 213.98
Line Loss 200 kw 0.7998 159.96
Distribution System 200 kw 1.4680 293.60
Supply System 200 kw 1.0015 200.30
Metering System 200 kw 0.4780 95.60
Subsidy 200 kw 0.0756 15.12
Missionary 200 kw 0.0978 19.56
Environmental Charges 200 kw 0.0025 0.50
Subtotal 21,635.00
Total 33,980.00
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The following cost will be used for the capitalization of the project.
Particulars Amount
ASSETS
Land 100,000.00
Building 300,000.00
Equipment 150,600.00
Tools 29,600.00
Benefits 24,075.00
Advertisements 3,000.00
Supplies 12,464.75
Electricity 5,408.75
Gasoline 775.00
Preoperative Expenses
Licenses 11,955.00
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Total 840,642.25
Sources of Capital
The capital requirement of the proposed project will come from the owner’s equity and a bank
loan. The amount of 500,000.00 will be loaned from a local bank. The loan has 15% interest rate
Table 20
Amortization Schedule
Particulars Principal Interest Payment Balance
Year 0 - - - 500,000.00
1. The proposed business targets a market share of 3.5% of the total demand for printing
services.
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
2. The proponent assumed that the total market share could not be consumed accordingly
putting at least 9% to 10% error margin for individuals and 4% to 5% margin error for
groups.
Less: Operating
Expenses
FS Preparation 10,000.00 - - - -
Cash Inflows
Cash Outflows
Land 100,000.00
Building 300,000.00
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
Equipment 150,600.00
Tools 29,600.00
FS Preparation 10,000.00 - - - -
Assets
Furniture and
40,500.00 40,500.00 40,500.00 40,500.00 40,500.00
Fixtures
Less:
Accumulated 104,240.00 208,480.00 312,720.00 416,960.00 521,200.00
Depreciation
Liabilities and
Owner's Equity
Total Liabilities
2,967,897.76 4,525,757.41 6,070,128.16 8,379,792.70
and Owner's Equity 10,500,152.59
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
The following tables were the financial analysis of the proposed project:
Table 24
Profit Margin
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Sales 3,485,158.51 3,566,697.46 3,650,200.32 4,471,315.91 4,575,834.15
Net Profit 1,584,078.86 1,599,704.69 1,630,077.60 2,160,196.73 2,201,107.67
Net Profit 45% 45% 45% 48% 48%
Margin
Table 25
Current Ratio
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Current Assets 2,450,937.76 4,113,037.41 5,761,648.16 8,175,552.70 10,400,152.59
Current Liabilities 1,043,176.65 1,001,331.62 915,624.76 1,065,092.58 984,344.79
Current Ratio 2:1 4:1 6:1 8:1 11:1
Table 26
Return on Investment
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Owner's Equity 340,642.25 1,924,721.11 3,524,425.80 5,154,503.40 7,314,700.13
Net Income 1,584,078.86 1,599,704.69 1,630,077.60 2,160,196.73 2,201,107.67
ROI 0.22 1.20 2.16 2.39 3.32
The project is socially desired by the government. The project will turnover taxes and
revenues each year. These taxes are used in the implementation of projects. Taxes are used
MOUNT CARMEL COLLEGE OF CASIGURAN, INC
Casiguran, Aurora, 3204
by the government as a fund in different departments like the educational fund and health
fund. The constructions of schools are also included in the government programs.
The project will also hire laborers that will lessen the unemployment rate in the locality.
Laborers will definitely add to the organization. Even on a small scale, the project can help lessen
APPENDICES
Depreciation Schedule