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  • Annas Aman, Pepsi Cola Assignment

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    Annas Aman Ktk
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    Irfan Mustafa is evaluating strategies for Pepsi Cola's brands in Pakistan, including whether to continue merging bottlers, how to manage the Team brand, how to balance investment across brands, and whether to market Team in rural or urban areas. The document outlines questions on these topics and leaves space for answers to be provided.

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    Irfan Mustafa is evaluating strategies for Pepsi Cola's brands in Pakistan, including whether to continue merging bottlers, how to manage the Team brand, how to balance investment across brands, and whether to market Team in rural or urban areas. The document outlines questions on these topics and leaves space for answers to be provided.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Annas Aman, Pepsi Cola Assignment

    Uploaded by

    Annas Aman Ktk
    Irfan Mustafa is evaluating strategies for Pepsi Cola's brands in Pakistan, including whether to continue merging bottlers, how to manage the Team brand, how to balance investment across brands, and whether to market Team in rural or urban areas. The document outlines questions on these topics and leaves space for answers to be provided.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Pepsi Cola Assignment:

    By Annas Aman

    MS Management (Finance)

    1st Semester

    Q1. Should Irfan Mustafa continue merging the bottlers? Why or why not? How can he convince the
    bottlers to merge? Should he crack down on cross-franchising?

    Answer:

    Q2. Should Irfan Mustafa build, maintain, or cut the Team brand in Pakistan? Why? How? Should he
    keep Clear Team? Why?

    Answer:

    Q3. How Should Irfan Mustafa balance the investment and efforts across the four brands; Pepsi,
    Mirinda, 7up, and Team in Pakistan? What are the challenges he faces for each brand?

    Answer:

    Q4. Should Irfan Mustafa market Team in rural areas only, in urban centers as well, or neither? Why?

    Answer:

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