Directions. Watch a TV Commercial.

As you watch the video, answer the following questions:

(22) Babangon Tayo with NESCAFÉ | NESCAFÉ Philippines - YouTube

1. What is the message?

The message of the commercial is that the Filipino hardworking smart appreciative that willing to do
anything for their family

2. What is the purpose of the message?

The purpose of the message is that the Filipino has a high motivation drive that that will help them to
conquer every challenges that Filipino will face and the message of the commercial is about hope and
motivation and success

3. What did you feel while and after watching the commercial? Cite the scene/s that elicited the
feelings that you mentioned.

I am amazed in the scene that people have a drive to wake and happy for their works and I am happy
to see that scene because it reminds me that I need to work more harder for me and for the future not
only for me but others that their willing to work 10 times harder to feed their family and also I feel
energetic with the hope of being success

4. Who is the target audience of the message?

The target audience of the commercial is the people who work and needs coffee to perform their task
and also the people who needs energy and inspiration in their life

5. What modes were used in presenting the message?

I think the mode that has been used in the commercial babangon tayo by Nescafe is Aural the
commercial used a strong sound that implies good strong feeling of hope and tones noises that
emphasis the movement of the characters

5. Do you think it effectively integrates the different modes in conveying its message? Explain your
answer.

It is effective because when I watch the video it made me realize the hard-works of the coffee bean
farmer not only the farmer but as a Filipino whose working hard for their family to feed their family and
to achieve their dreams for their sons and daughters