JOLLIBEE

2018

1. Why is this particular

scene chosen for the
advertisement?
- This scene in particular was chosen because it
shows how much the grandson looks up to his
grandfather, who was a jeepney driver. Although his
grandfather was struggling, he loves what he is doing
and he shows his appreciation to his grandson.
 2. Other than the camera angle shots,
what creative techniques were
employed to catch the viewers
attention?

- Aside from those,the

producers also did a great
job with this episodes plot.
Watching this made us
tear up. It was so
wholesome. They generally
did a great job with the
colors and the flow of the
story
3. What is the purpose of the
advertisement?
- The purpose of this advertisement is to appreciate those
people who always gives their best and sacrifice
theirselves for the sake of our betterment.
4. Who is its intended audience? Was it at all
successful at targeting its intended audience?
What adjustments/other ways could be done to
make it better?

- It is intended to all Filipinos because we all know how

important our family is, no matter what status you are in. It
is a heartwarming and relatable story, that is why we find it
successful at targeting its audience. The advertisement is
clear enough to show its lesson to the audience.
5. What values can
the audience derive
from it?

- Appreciation and love for the family

is the main value that can be derived
by the audience because most of the
time, Filipinos are oblivious to their
family's good deeds.