Nur Fajrin Dwi Lestari

220502500045

Final Term-Test of Intensive Reading

Direction: Answer the following questions correctly.

1. Have you ever seen or heard an interesting advertisement (ad) recently? Why do you like it?

Answer: i ever seen an interesting advertisement recently. The advertisement is Oreo X Blackpink. I
really love Blackpink especially one of the members Blackpink. She is Jiso, she is very beautiful.

2. In what places can you find ads?

Answer: I found this ad on TV and various social media that made an unboxing video of the product.

3. What is the main aim of advertising?

Answer: the main aim of advertising is to make the product being promoted sell well and introduce to
everyone that this product is different from previous products.

4. Have you ever bought a product after seeing one ad for it? Why did the ad persuade you to buy the
product?

Answer: I haven't bought it yet because it's not available in my city yet. I really like this product because
in the packaging there is a rare photo of Blackpink members.

5. How do the ads use the people's emotion"

Answer: people really like Korea, especially since most of them are Blackpink fans, so Oreo made a
collaboration with Blackpink so that their sales were selling well.

6. Do you think that the ads describe the product and its quality completely? Why? of Why not?

Answer: yes, this advertisement explains the quality of the product because it contains lots of Oreos and
makes the taste more delicious. Therefore the price of this product rises

7. Explain some ways used by the advertisers to attract the consumers attention to buy a product.

Answer: we live in an era of all-technology, therefore we should make advertisements and put them on
social media because nowadays most people always play social media.

8. What factors do people consider to buy a certain product?

Answer: Factors that make people consider buying products from advertisements are curiosity, product
lovers and virality
9. How do the advertisers use psychology to make the ad more effective?

Answer: using people who are quite famous and have a lot of fans is the method most often used by
product manufacturers.

10. Why is knowledge about psychology in advertising important for people?

Answer: because in sales, there is a mission that must be carried out, namely introducing, persuading
and convincing.