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English
Quarter 3, Wk.3 - Module 4
Recognize Faulty, Unsupported Facts and
Emotional Appeal

Department of Education ● Republic of the Philippines

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English- Grade 9
Alternative Delivery Mode
Quarter 3, Wk.3 - Module 4: Recognize Faulty, Unsupported Facts and
Emotional Appeal
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
anywork of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalty.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education – Division of Iligan City

Schools Division Superintendent: Roy Angelo E. Gazo, PhD.,CESO V

DEVELOPMENT TEAM OF THE MODULE

Writer/s: IDA B. COMINGUEZ

Content and Language Evaluators: RACHEL TAN
Design and Lay-out Evaluators: JOSEPH E. ESTRADA, JR.
Illustrator/Layout Artist: REZZEL MAE A. MONTECILLO

Management Team
Chairperson: Roy Angelo E. Gazo, PhD, CESO V
Schools Division Superintendent

Co-Chairpersons: Shambaeh A. Abantas-Usman,PhD

Assistant Schools Division Superintendent

Members: Henry B. Abueva -CID Chief

Rustico Y. Jerusalem, LRMS Manager
Myra A. Ambalong, EPS
Meriam S. Otarra, PDO II
Charlotte D. Quidlat, Librarian II

Printed in the Philippines by

Department of Education – Division of Iligan City
Office Address: General Aguinaldo, St., Iligan City
Telefax: (063)221-6069
E-mail Address: iligan.city@deped.gov.ph

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 9
English
Quarter 3, Wk.3 - Module 4
Recognize Faulty Logic, Unsupported Facts
and Emotional Appeal

This instructional material was collaboratively developed and reviewed

by select teachers, school heads, Division English Coordinator of the
Department of Education - Division of Iligan City. We encourage teachers
and other education stakeholders to email their feedback, comments, and
recommendations to the Department of Education-Iligan City Division at
iligan.city@deped.gov.ph or Telefax: (063)221-6069.

We value your feedback and recommendations.

Department of Education ● Republic of the Philippines

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 Table of Contents

What This Module is About ........................................................................................................... v

What I Need to Know ..................................................................................................................... v
How to Learn from this Module ................................................................................................... .v
Icons of this Module ...................................................................................................................... vi

Lesson 1:
Despite Differences in Point of View.................................................................... 1
What I Need to Know ....................................................................... 1
What’s In .......................................................................................... 2
What’s New ................................................................................... 2
What Is It.......................................................................................... 4
What’s More .................................................................................... 5
What I Have Learned ....................................................................... 6
What I Can Do ................................................................................. 7

Summary…………………………………………………………………………………….….…..8
Assessment: (Post-Test)…………………………………………………………………..…….. 8
Key to Answers……………………………………………………………………………………...….… 9

References ......................................................................................................... . 10

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What is this Module About

Welcome to this module. This is intended for Grade 9 individual learners

whose belief and point of view may vary one another that will lead to
misunderstanding. Despite of it, as you go along with the lesson it will create better
understanding and connection between individuals with a diversity of beliefs or non-
beliefs in order to promote openness as a venue to connect to the world.
This module will help you develop your skills on determining faulty logic
unsupported facts and emotional appeal in texts. Moreover, you will also learn to
distinguish the kinds of faulty logic with meaning and examples. Lastly, as a learner
you are tasked to create an advertisement of your own with a product found in your
respective locality.
Hope you will enjoy working the different activities prepared for you. The said
activities will lead you to understand fully the content of this lesson and make you a
better learner. I hope you will have fun in studying and learning this much from it as
you do the activities.

What I Need to Know

Learning Objective:

After reading this module and doing the activities, you are expected to:
1. recognize faulty logic, unsupported facts, and emotional appeal in
in statements and advertisement;
2.distinguish the kinds of faulty logic; and
3.create an advertisement which shows unfaulty logic, supported
and emotional appeal.

How to Learn from this Module

To achieve the objectives cited above, you are to do the following:

• Take your time reading the lessons carefully.

• Follow the directions and/or instructions in the activities and exercises diligently.

• Answer all the given tests and exercises.

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Icons of this Module
What I Need to This part contains learning objectives that
Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
Knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

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 Despite Differences in Point of
Lesson View
1
What I Need to Know

Learning Objective:

After reading and doing the activities in this module, you are expected to:
1. recognize faulty logic, unsupported facts, and emotional appeal in
statements and advertisement;
2. distinguish the kinds of faulty logic; and
3. create an advertisement which shows unfaulty logic, supported facts,
and emotional appeal.

Pre- Assessment
Before you proceed to the activities found in this module, answer the pre- test below

1. Simple Recall
A.. Read and understand each statement .Find its answer from the word pool
by writing the beginning letter of each word.

F-Fact, L-logic, UF-unsupported facts,

EA-emotional appeal, FL-faulty logic

1. ___________ of reasoning and other mental processes mistaken or misleading

because of flaws.
2. ___________ the power of arousing a sympathetic response. A method of
persuasion appealing to both the brain and the heart.
3. ____________is a kind of persuasive technique having fault or imperfect
reasoning or judgment
4. _____________ is not upheld by evidence and it claimed by an individual or a
group of individuals that have actually occurred but were unable to provide
sufficient evidence to support their claim
5. _____________ is a statement that is proven to be true.

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B. Distinguish whether the statement is Over Generalization, Circular
Reasoning, Self- Contradiction, False Causality, Assumptions,
Oversimplification. Take note of the meaning of these words which will help
you in identifying the statement.

Over Generalization--the writer reaches conclusion from a limited number of facts

Circular reasoning-- the writer or speaker or ad supports a claim which restatement of the same
claim as the original argument
Self- contradiction- the writer states a position that contradicts an earlier stated
premise.
False causality- this occurs when a single caused is assumed to have created a
problem or issue
Assumptions- - this occurs when the writer maybe proven false or maybe merely
stating an opinion.
Oversimplification- -this occurs when a single caused is assumed to have created a
problem or issue

1. Global warming is caused by using hairspray and other beauty products

2. Many people like the closure of ABS CBN TV station because they can watch
another station.
3. I know a certain person who does not believe in God but I heard him singing a
praising song.
4. Eating vegetable is a crime.
5. Being health conscious in this time of pandemic is the top priority of everybody.
6. Singapore is the best city to visit.

What’s In
Task 1
Have an experience wherein you are arguing with your siblings over
something you know to be true but you cannot find a way to convince her to believe
you?

What’s New
Preliminary activity: Let the learner do the following task
Task 1: How are you going to sell a product to a customer?
What techniques are you going to use just to convince him or her?
Task 2: Learners will have to analyse the given advertisement below
After seeing and analyzing questions will be answered by them.

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 1 2

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4

Source:google.com/search?q=advertisement+in+the+philippines&tbm=isch&ved=2ahUKEwj
UjeHft8vpAhVezIsBHTJuCjwQ2-cCegQIABAA&oq=advertisement+in+the+philippi

Questions to answer

1. Of the four advertisements showed to you which of themconvinced you most?

2. Why do you think it is most convincing to you?
3. In the third commercial, what words or line that the consumer convinced you
to buy the product?
4. In the second commercial are you convinced to buy the products which shows
with the description on it?
5. Is there an evidence supporting the claim that the product in advertisement 4
is the best?

What is it

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LOGIC-describes poor reasoning, such as the use of fallacious arguments like
personal attacks, irrelevancies, analogies.

FAULTY LOGIC–is a kind of persuasive technique having fault or imperfect

reasoning or judgment
- the process of drawing conclusion
Example: It has been proven that teenagers hooked in mobile legend game.
Therefore, playing mobile legend leads to addiction.

FAULTY– of reasoning and other mental processes mistaken or misleading because

of flaws.

TYPES OF FAULTY LOGIC

1.Circular Reasoning - the writer or speaker or ad supports a claim which restatement of the same
claim as the original argument.

Example: Maria is a good dancer because she dances well.

Explanation: The second half of the statement says the first thing as first.

2. Over Generalization-the writer reaches conclusion from a limited number of facts

Example: I love the movie of Kim Chiu we saw last night. I am going to see all her
movies, and I’m sure I’ll like all of them.
Explanation: The speaker assumes that he loved all the movies of Kim Chiu since he loved one.

3.Self- Contradiction-the writer states a position that contradicts an earlier stated

premise.

Example: As Mayor my top priority is improving education, so my first act of office will
be to cut the funding of education.
Explanation: Cutting public school funding contradicts the mayor’s first statement that
improving education will be his top priority.

4.False Causality-this occurs when two events happened at the same time, and an
assumption is made that one event to the other.

Example: Her son became addict as he was influenced by his new classmate who
had just transferred from other school.
Explanation:: This statement attributes a false cause (new classmate effect (addict).

5. Over- simplification-this occurs when a single caused is assumed to have

created a problem or issue. In reality the problem or issue may have been created a
number of causes.

Example: Her friend knows the reason why she failed in all her subjects last year.
She did not study.
Explanation: There could be possible causes why she failed all her subjects.
Reducing the problem to one solution is oversimplifying.

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6. Assumptions- this occurs when the writer maybe proven false or maybe merely
stating an opinion.

Example: Yellow is an attractive colour.

Explanation: The speaker assumed that color yellow is an attractive color in fact
others may find it not.

FACTS – something that has really occurred or is actually the case

Examples: Water is life.

There are three big islands in the Philippines. These are Luzon, Visayas and
Mindanao.

UNSUPPORTED FACT- is not upheld by evidence or fact. Unsupported facts are

those facts claimed by an individual or a group of individuals that have actually
occurred but were unable to provide sufficient evidence to support their claim

Example: People in Aya-Aya are much wiser than the people in Lagondangon.
My students are irresponsible.

AN EMOTIONAL APPEAL– the power of arousing a sympathetic response. A

method of persuasion appealing to both the brain and the heart. Emotional appeals
persuade audiences by arousing the emotions. They refer to the speaker or writer’s
goal of arousing the emotions of an audience to move them to act.

Example: Emotional appeals are especially prevalent in advertising. When fashion

magazines play on our insecurities about body image, they're using emotional
appeals. When political ads play on our fears, telling us that voting for someone will
lead to financial ruin or wars, they're using emotional appeal.

What’s more
Task 1.Read the following statements by identifying if it falls on faulty logic,
unsupported facts or emotional appeal. Write your answer on the blanks before the
number
___________1.Exercising is good.
___________2.”After using Kahamis beauty soap my face becomes softer and finer
than before”.
___________3.The movie of Kim Chiu entitled ‘The Ghost Bride” is the best horror
movie that I have seen.
___________4.There are million users of IDCO brand alcohol in this time of
pandemic.
___________5.Save Lives! Save Animals! Plant more trees.

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Task 2: Distinguish what type of faulty logic the following sentences show by
choosing the letter of the correct answer found inside the cloud below.

a. Circular Reasoning
b. Assumptions
c.Overgeneralizationd.
Over-simplification
e. False causality
f. Self- contradiction

_____1.His sister, mother and girlfriend diet all the time. Women are always on a
diet.
_____2.All mothers feed their babies through breasfeeding.
_____3.Maria Cristina Falls is the most beautiful falls all over the world.
______4.If there can be no rule, there can be no first rule.
______5.Everyone loves to dine at Jollibee because it is a popular fast food chain.

What Have I Learned

Task 1. Analyse the statements carefully then, identify which of these falls on faulty
logic, unsupported facts, or emotional appeal. Write THE number of the
corresponding statement on the table found below.

1.Plant a tree and the universe will be happy.

2.Preserve water for water is life.
3.Many people believed that banana is the best cure for fighting COVID -19.
4.We should wear face mask or we have to face the consequences by paying a fine
on it.
5.Sante Barley capsule is better than MX3 capsule.

Faulty Logic Unsupported Facts Emotional Appeal

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 What I can do

Task 1. For your task you are going to create an advertisement of your own. The
product should be found in your locality and the ad you have to create must show
unfaulty logic, supported facts and emotional appeal. Rubric of your work is as
follow:

Excellent Good Satisfactory Needs

Improvement
4 3 2 1
Originality The ad shows The project shows The project The work is a
originality and some evidence of shows some minimal
inventiveness. originality and evidence of collection or
Majority of the inventiveness. originality and rehash of
content and inventiveness. other people's
the ideas are ideas,
fresh, original, products, and
and inventive. images.
There is no
evidence of
new thought.
The writing is The writing is legible The writing is The writing is
Grammar/Writing legible, clear, and clear with few mostly legible illegible
and grammatical errors. and clear with and/or
grammatically The writing entices some unclear. The
correct. The the consumer. grammatical writing is
writing entices errors. The unenticing or
the consumer. writing is full or
somewhat grammatical
enticing. errors

Creativity The The advertisement The The

advertisement ispleasing/creative/or advertising is advertisement
is pleasing, innovative and a pleasing and is imitative
creative, and good example of the is a and is not an
innovative chosen format. satisfactory example of
example of example of the chosen
the chosen the chosen format.
format. format.

Task 2.Directions: List down the things that you have learned in this module. Put
them inside the circle below

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Summary:

Each one of us has its own right to express one’s belief and opinion. We
cannot say that what he or she believes is not right one or the wrong one. So we
need to weigh things before jumping into conclusion.
Despite of the differences in point of views it is appropriate to consider one’s
impartiality in making judgement. In this lesson, you have learned to critically
evaluate texts through recognizing faulty logic, unsupported facts, and emotional
appeal. Moreover, the lesson has helped you to distinguish the kinds of faulty logic
employed in certain texts. With this, you have developed your persuasive skills and
creativity in making an advertisement with unfaulty logic, supported facts and less
emotional appeal.

Assessment: (Post-Test)
Recognize if the statement is Faulty logic, Unsupported facts or Emotional appeal.
Write your answer on the box after the statement.
1. The law must be obeyed because it is illegal to break it.
2. Everyone must save water as water is life.
3. Bible is the most selling books all over the world.
4. In a TV documentary showing a frontliner had a hard time breathing while wearing
his personal protective equipment.
5.Samal Island is the most visited place in Mindanao.

Distinguish what type of faulty logic shown in the sentences below. Just choose your
answer found inside the

Overgeneralization, Circular Reasoning,Assumptions,

Oversimplification, False Causality, Self-Contradiction

1.Everyone loves Sara Geronimo because she is a very popular singer.

2.Iphone is the best phone because it is friendly to all users.

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3.Alan Peter Cayetano is an impressive speaker because he always impresses his
listeners deeply.
4. I hated the movie of Coco Martin because it was the worst movie I ever saw.
5.Marry is a good writer because she writes well.

Key to Answers

Pre- Test
Task A Task B

1. L 1. Oversimplification

2. EA 2. Circular Reasoning

3. FL 3. Self-Contradiction

4. UF 4. False Casuality

5. F 5. Overgeneralization

Post Test

Task 1 Task 2

1. Faulty Logic 1. Circular Reasoning

2. Emotional Appeal 2. Assumptions

3. Unsupported Facts 3. Circular Reasoning

4. Faulty Logic 4. Self-Contradiction

5. Unsupported Facts 5. Circular Reasoning

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References

A Journey through Anglo- American Literature – Grade 9 English -Learners

Material. First Edition 2014

https://www.slideshare.net/chinitaewican5/despite-differences-in-point-of-view

https://brainly.ph/question/1162759

google.com/search?q=advertisement+in+the+philippines&tbm=isch&ved=2ahUKEwj
UjeHft8vpAhVezIsBHTJuCjwQ2-cCegQIABAA&oq=advertisement+in+the+philippi

https://www.google.com/search?q=image+of+a+question+mark&tbm=isch&source=i
u&ictx=1&fir=ZXv-
2e38ZNMTjM%253A%252C3IPEcgn2W3pLfM%252C_&vet=1&usg=AI4_-
kQYb3IeQP0voMFb9Oln0ANY22th_g&sa=X&ved=2ahUKEw

https://www.slideshare.net/jessacerbito/english-9-teachers-guide

https://www.academia.edu/35617827/Daily_Lesson_Log_English_Fallacy_

https://www.scribd.com/document/435414558/Aaaaaaa-docx

https://www.google.com/search?q=examples+of+faulty+logic+statements&rlz=1C1A
WUC_enPH801PH803&tbm=isch&source=iu&ictx=1&fir=XKC-
xB2nPvDAMM%253A%252CP_67TQiwT8PCwM%252C_&vet=1&usg=AI4_-k

https://thevisualcommunicationguy.com/2017/09/28/personalemotional-appeal-
advertising/#:~:text=For%20example%2C%20if%20you%20are,to%20do%20someth
ing%20to%20help.

https://www.midlandisd.net/cms/lib01/TX01000898/Centricity/Domain/129/COUCH%
20PPT.pdf

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 For inquiries and feedback, please write or call:

Department of Education – Division of Iligan City

Office Address: General Aguinaldo, St., Iligan City
Telefax: (063)221-6069
E-mail Address: iligan.city@deped.gov.ph

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