Technopreneurship 101

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Entrepreneur Are Made and Not Born
“The entrepreneurial mystique? It’s not magic, it’s
not mysterious and it has nothing to do with the
genes. It is a discipline. And like any discipline, it
can be learned.”

----Peter Drucker

For Educational Purposes only

Innovation
• a new idea, method or device.
• the process of making improvements by introducing
something new.
• the process of translating new ideas into tangible
product.
• the successful exploitation of new ideas.
• A creative idea that is realized.
• change that creates a new dimension of performance.
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Innovation vs Creativity
• Creativity – coming up with ideas.
• Innovation – bringing the ideas to life.

• Creativity – displayed by individuals.

• Innovation – occurs in the organisational and
societal context.

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Innovation vs Invention
• Invention - the creation of new tools or the
novel compilation of existing tool.

• Innovation occurs when someone uses an

invention - or uses existing tools in a new way -
to change how the world works, how people
organize themselves, and how they conduct
their lives.
For Educational Purposes only
Types of Innovation
Services
Supply Chain

Product
Business Model

Substancial
Types of
Innovation Marketing

Financial

Organisational
Process

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Product Innovation
• Involves the introduction of a
new good or service that is new
or substantially improved.

• Might include improvements in

functional characteristics,
technical abilities, ease of use,
or any other dimension.

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Business Model Innovation
• A method of doing business by
which a company can generate
revenue to sustain itself.

• Informal and formal models that

are used by enterprises to
represent various aspects of
business.

• Involves changing the way

business is done in terms of
creating values.
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Marketing Innovation
• Development of new
marketing methods
with improvement in
product design or
packaging, product
promotion or pricing.

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Process Innovation
• Involves the
implementation of a new
or significantly improved
production or delivery
method.

• “Just in Time”
Manufacturing
Eg. Toyota & Dell

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Entrepreneur Vs Manager
• Entrepreneurship entails employing people and starting a business
• Entrepreneur seem to be the starters and managers the followers
• Initially, entrepreneurs also assume the role of manager, but later the
managerial roles are delegated to the managers.
• Managers do not start businesses, they only manage them.
• In the world of corporate business, intrapreneurs emerge as that
breed who is a cross between managers and entrepreneurs.

For Educational Purposes only

Entrepreneur VS Intrapreneur
• Intrapreneurship is entrepreneurship within an existing organization.
• An entrepreneur is one who has a dream and builds an organization
to achieve it.
• An intrapreneur is one who has a dream and tries to achieve it within
an already existing corporation

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Technopreneurship
Technopreneurship
• the process and formation of a new business that involves
technology. Technopreneurs use technological innovations and
translate such technology into successful products or services
• Technopreneurship is entrepreneurship in the field of technology.

For Educational Purposes only

Technopreneurship
crafting the "new" and destroying the "old"
- New knowledge
- New products
- New process
- New services
- New markets
- New business models
- New raw materials

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Technopreneurship - Innovativeness
• Innovations are not confined to tangible products but also include
services and processes.
• The continuous improvement in financial sector
• City bank, Air Asia, Maybank…

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Importance of Technopreneurship
• Employment Creation
• Local Resources
• Decentralization and diversification of Business
• Promotion of Technology
• Capital Formation
• Promotion of an entrepreneurial culture

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Technopreneur
• are entrepreneurs who used technology” as their driven factor in
transforming resources into goods and services, creating an
environment conducive to industrial growth”. It
means a business that uses technology as their business model.

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Technopreneur
• a person who has ability to innovate and create commercial value and
competitive advantage in products of technology or production
processes consistently.
• Successful Technopreneur like Sergey Brin and Larry Page or Bill
Gates, even John Francis Queeny, Founder of multinational
agricultural biotechnology corporation, [Monsanto], or Friedrich
Bayer, founder of pharmaceutical company [Bayer], are few giants
among millions of Technopreneur in the world.

For Educational Purposes only

Technology transfer
Technology transfer is the exchange of technology between two or
more technology between two or more parties. The party who transfer
the technology is known as transferor and the party who receives the
technology is called transferee

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Ecopreneurship (What is Ecopreneur?)
• “ecopreneur” is derived from two terms which are “entrepreneur”
and “ecology”
• An entrepreneur whose business efforts are not only driven by profit,
but also by a concern for the environment.
• An ecopreneur is an individual who is focused on ecologically friendly
issues and causes, attempting to do business in a way which benefits
the environment. He may not be a person or entity only involved in
products like solar powered cells, water conservation system or
compostable packaging. In fact, an ecopreneur is anyone who ranks
environment more than or equally to profits as his most effectivse
criteria as a business owner
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The driving forces behind ecopreneurship
Global population growth%
• Ecopreneurs realize that as the resources and land area is limited, so it is their
responsibility to ensure that there are enough resources not only to fulfill the needs of
the current population which is growing continuously, but also for the future generations.
Hence, they should find ways to conserve energy, materials, and resources by developing
new technologies or finding ways to control birth rate and finding ways to meet the food
and shelter demand for the growing population in order to make sustainability possible.
Increasing life expectancy
• Ecopreneurs value life, not only their own family members, but of the whole humanity.
They want everyone to live a longer and healthier life, that is why they develop products
and ways to increase life expectancy such as healthier food, purified water, etc.

For Educational Purposes only

The driving forces behind ecopreneurship
Climate change
• Climate shapes the way we live on this planet and the way we live, work and play
is advertently changing the climate. The pollutants released in the air due to use of
fossil fuels is adversely affecting the climate. In order to sustain the climate,
ecopreneurs are involved in finding alternate ways to produce energy such as
using wind, water and solar energy.
Resource scarcity
• The diminishing natural resources are a great issue as we will be left with no
natural resources if we do not sustain them. In order to sustain them, ecopreneurs
constantly look for alternatives by recycling them or using a cheaper, abundantly
available resource if possible.
For Educational Purposes only
The driving forces behind ecopreneurship
Lack of equity in the world
• The people of the world are living in a continuum, with one end which has all the
facilities of the world including the best quality food, water and home, while on
the other end are people who do not even have the basic necessities of life.
Ecopreneurs want to make sure that every living being on the world is treated
equally so that no one is deprived of anything

For Educational Purposes only

Principles of ecopreneurship
Energy and Resource must Use Efficiency and Maximization
• “In nature, one-way linear flows do not long survive. Nor, by extension, can they long
survive in the human economy that is a part of the earth’s ecosystem. The challenge is to
redesign the materials economy so that it is compatible with the ecosystem”. By
minimizing waste production and maximizing reuse of waste streams, sustainable
business can potentially significantly increase profits.

Ecosystem Services
• Services related to protection of ecosystem and natural resources and preventing
environmental degradation can be an inspiration for a green business idea for
ecopreneurs

For Educational Purposes only

Homework (Due on Monday – June 1, 2020)
• Group yourselves into 5 students per group
• Identify specific online business(es) that is/are popular nowadays.
• Example: Facebook Product selling (need specific product), Online
Food Deliveries like FoodPanda or Grab, Online Selling Sites like
Lazada or Shopee, etc. (local or international)
 If your group will be the one setting up the online business, create a
business startup checklist. (Discuss each element in at least 1 paragraph)
** To avoid duplicity, create an fb account with your group members then add my
account (Rhea Borres) for the approval of your target online business. Rename it
as IE103-Secion (Approved online business)

For Educational Purposes only

Reference:
• Academia.edu
• Nor Hashim Bin Abu Samah - Universiti Teknologi Malaysia