Questionnaire

1. Name :_____________

2. Age

a. Below 25 years [ ]

b.26 – 40 years [ ]

c.41 – 55 years [ ]

d. Above 55 years [ ]

3. Gender

a. Male [ ]

b. Female [ ]

c. Transgender [ ]

4. Marital Status

a. Married [ ]

b. Unmarried [ ]

c. Separated [ ]

5. Educational qualification

a. Uneducated [ ]

b. Up to HSC [ ]

c. Degree/ Diploma [ ]

d. PG/ Professional [ ]
6. Occupation

a. Agriculture [ ]

b. Business or Profession [ ]

c. Employed [ ]

d. Retired / Others [ ]

7. Income

a. Less than Rs.25,000 [ ]

b. Rs.25,001 – 50,000 [ ]

c. Rs.50,001 – 75,000 [ ]

d. More than Rs.75,001 [ ]

8. Please state your experience in gold jewellery purchase.

a. Less than 2 years [ ]

b. 3 – 10 years [ ]

c. More than 10 years [ ]

9. What is your domicile status?

a. Rural [ ]

b. Urban [ ]

SECTION – II: AWARENESS ON GOLD JEWELLERY

1. What is your motive on gold purchase?

a. Personal use [ ]

b. Investment [ ]

c. Child marriage [ ]
d. Family functions [ ]

2. Where did you purchase gold jewellery? (buying outlet)

a. Branded [ ]

b. Non-branded [ ]

3. What type of jewellery you intended to purchase?

a. Earrings [ ]

b. Bangles [ ]

c. Necklace [ ]

d. Chains [ ]

e. Rings [ ]

f. Bracelets [ ]

g. Others [ ]

4. Do you have knowledge on gold price fluctuations?

a. Yes [ ]

b. No [ ]

5. Please state your awareness level on international and Indian gold market.

a. Completely aware [ ]

b. Moderately aware [ ]

c. Not aware [ ]

6. Do you aware the practice following in charging price on purchase of gold?

a. Personally check [ ]

b. Settle price as per bill [ ]

c. Seek others help to check [ ]

7. Please state your familiarity on standardization such as KDM, BIS 916, Hallmark,

etc.

a. Completely aware [ ]

b. Moderately aware [ ]

c. Not aware [ ]

8. Do you have awareness and knowledge to find the purity of gold?

a. Fully aware [ ]

b. Partially aware [ ]

c. Not aware [ ]

9. Do you have awareness on carat ratio and mixing of metals in gold?

a. Yes [ ]

b. No [ ]

10. Do you aware on charging price for wastage and making cost?

a. Fully aware [ ]

b. Partially aware [ ]

c. Not aware [ ]

11. Do you check the weight of gold you purchased?

a. Definitely [ ]

b. Sometimes [ ]

c. Not interested [ ]
12. What source of information guided you to buy gold on a particular
brand/shop?

a. Advertisement [ ]

b. Word of mouth [ ]

c. Past experience [ ]

d. Reference group influences [ ]

SECTION – III:ATTITUDE ON PURCHASE OF GOLD JEWELLERY

Please state your attitude on purchase of gold jewellery.

(SA – Strongly Agree, A – Agree, N – Neither Agree or Disagree, D – Disagree, SD –

Strongly Disagree)

S.No Attitude on Gold Purchase SA A N DA SD

1. Ideal for Investment
2. Future Life Protection
3. Status Symbol
4. Child Marriage Purpose
5. Wealth Creation Activities
6. Better Durability
7. Demonstration of Individuality

SECTION – IV: PREFERENCE OF PURCHASE OF GOLD JEWELLERY

State your level of preference on purchase of gold jewellery.
(SA – Strongly Agree, A – Agree, N – Neither Agree or Disagree, D – Disagree, SD –
Strongly Disagree)
S.No Preference on Gold SA A N DA SD
Purchase
1. Decrease in Price
2. Traditional Designs
3. Budget Based Designs
 4. Sentimental Values
5. Coins for Avoid Wastage
6. Availability of New Designs
7. Purchase During Offers
and Discounts

SECTION – V: PERCEIVED SERVICE QUALITYIN GOLD PURCHASE

Please rate your perceived service quality in gold purchase.
(SA – Strongly Agree, A – Agree, N – Neither Agree or Disagree, D – Disagree, SD –
Strongly Disagree)
S. No Perceived Service Quality on SA A N AD SD
Purchase
1. Product Quality
2. Display of Variety of Design
3. Design of New Arrivals
4. Care on Customer needs
5. Tangibles
6. Discounts
7. Complaints

SECTION –VI: PERCEPTION ON BRAND / SHOP IN GOLD PURCHASE

Please rate your perception on brand / shop in gold purchase.
(SA – Strongly Agree, A – Agree, N – Neither Agree or Disagree, D – Disagree, SD –
Strongly Disagree)
S. No Perception on Brand / Shop SA A N AD SD
1. Purity of gold is Guaranteed
2. Low Wastage
3. Reference Group Influence
4. Price Range
5. Finishing Style
6. Fair Resale Value
 7. Persuasive Advertisement

SECTION – VII: BUYING BEHAVIOUR AND EXPERIENCE IN GOLD PURCHASE

State your level of buying behaviour and experience in gold purchase.
(SA – Strongly Agree, A – Agree, N – Neither Agree or Disagree, D – Disagree, SD –
Strongly Disagree)
S. No Buying Behaviour and Experience SA A N AD SD
1. Look for Accuracy in weight
2. Seek exchange offers
3. Compares Brand
4. Fair Pricing Calculations
5. Search for Wide Collections
6. Seek Festival Offers
7. Ask Feedback From Customers

SECTION – VIII: FACTOR INLFUENCING CUSTOMER SATISFACTION IN

PURCHASE OF GOLD JEWELLERY
State your level of satisfaction influence on purchase of gold jewellery.
(HS – Highly Satisfied, S – Satisfied, N – Neither Satisfied or Dissatisfied, DS –
Dissatisfied,
HD – Highly Dissatisfied)
S. No Satisfaction in Purchase of Gold HS S N SD DS
1. Brand image and reputation
2. Price charged on jewellery
3. Gold investment scheme
4. Acceptance of cards
5. Behaviour of employees
6. Recognition for loyal customers
7. Design availability
8. Exchange of old jewellery
 9. Service accessibility
10. Weight and purity

SECTION – IX: SUGGESTIONS

Please state your suggestions, if
any___________________________________________________________