THESIS TITLE PRESENTATION

PRESENTED BY:
MARICEL A. LADIA
MASTER IN BUSINESS ADMINISTRATION (MBA)
ADVANCED EDUCATIONAL STATISTICS
 THESIS TITLE

“Customer Acquisition Channels of

White and Gold Restaurant in Sariaya,
Quezon."
 OBJECTIVE OF STUDY
The study aims to find out the Customer Acquisition Channels of White and Gold
Restaurant in Sariaya, Quezon. Specifically, it is aiming:
1. To determine the profile of the respondents
1.1. Profile of the respondents
1.1.1. Age
1.1.2. Gender
1.1.3. Civil status
1.1.4. Location
1.1.5. Frequency of availing product
1.1.6. Mode of availing
 OBJECTIVE OF STUDY
2. To determine the customer acquisition channel of White and Gold Restaurant in
Sariaya, Quezon. 2.1. Social Media
2.2. Partnership with Influences
2.3. Word of Mouth
2.4. Traditional Display Advertisemen
3. To determine the significant relationship on the customer acquisition channel of
White and Gold Restaurant and the profile of the respondents.
4. To propose an enhancement of Facebook page of White and Gold Restaurant
 QUESTIONNAIRE
PART I: PROFILE
Instruction: Put a check mark (/) inside the parenthesis that corresponds your description.
Age: Gender:
( ) 19 and below ( ) Male
( ) 20-29 ( ) Female
( ) 30-39 ( ) LGBTQ+
( ) 40-49
( ) 50-59
( ) 60 and above
Civil Status: Where do you reside?
( ) Single ( ) Sariaya
( ) Married ( ) Candelaria
( ) Widowed ( ) Lucena
( ) Separated ( ) Others______________
Frequency of availing products Mode of availing products
( ) Daily ( ) Dine in
( ) Weekly ( ) Take out
( ) Monthly ( ) Delivery
( ) Occasionally
 QUESTIONNAIRE
Instruction: Please indicate the level of agreement on the following that Don Lauro
Restaurant provides. Put a check mark (/) on the box that corresponds to your answer.
SA- Strongly
D- Disagree
A- Agree
SD- Strongly Disagree

SOCIAL MEDIA SA A D SD
1. Find the Facebook page of white and Gold Restaurant informative
2. I find the Facebook page of White and Gold Restaurant helpful in
giving ideas on what I should order.
3. I find the Facebook of White and Gold Restaurant aesthetically
appealing because it features creative ideas.
4. I find the Facebook page of White and Gold Restaurant organized
in terms of posting their information.
5. I get updates from White and Gold Restaurant's Facebook page.
6. The page advertisements of White and Gold Restaurant always
appear on my Facebook news feed.
7. The Facebook page of Whtie and Gold Restaurant is the reason
why I am aware of their restaurant.
 QUESTIONNAIRE
Instruction: Please indicate the level of agreement on the following that Don Lauro
Restaurant provides. Put a check mark (/) on the box that corresponds to your answer.
SA- Strongly
D- Disagree
A- Agree
SD- Strongly Disagree

PARTNERSHIP WITH INFLUENCERS SA A D SD

1. I am aware that White and Gold Restaurant's collaborates with local
influencers in promoting their restaurant.
2. I have attended and event of White and Gold Restaurant's guesting
local influencers.
3. I have observed that White and Gold Restaurant different platforms
in promoting their restaurant in collaboration with local influencers.
4. I have seen local influencers visiting White and Gold Restaurant to
promote their restaurant.
5. I have seen the local influencer's images in White and Gold
Restaurant's advertising materials.
6. I visited White and Gold Restaurant because I saw an influencer
promoting the restaurant.
7. Promotion of local influencers helps me decide to buy from
White and Gold Restaurant.
 QUESTIONNAIRE
Instruction: Please indicate the level of agreement on the following that Don Lauro
Restaurant provides. Put a check mark (/) on the box that corresponds to your answer.
SA- Strongly
D- Disagree
A- Agree
SD- Strongly Disagree

WORD OF MOUTH SA A D SD
1. I highly recommend White and Gold Restaurant to others

2. I highly refer the quality of services by White and Gold Restaurant

to others.
3. Whenever someone asks for a go-to restaurant in town, I would
recommend them White and Gold Restaurant.
4. I hear positive evaluations and feedbacks from other customers
of white and Gold Restaurant.
5. White and Gold Restaurant is always mentioned in our family
and friends' conversations.
6. I became familiar to White and Gold Restaurant because of the
recommendation of my friends.
7. I visited White and Gold Restaurant because I heard a lot about its
services and products from someone I trust.
 QUESTIONNAIRE
Instruction: Please indicate the level of agreement on the following that Don Lauro
Restaurant provides. Put a check mark (/) on the box that corresponds to your answer.
SA- Strongly
D- Disagree
A- Agree
SD- Strongly Disagree

TRADITION DISPLAY OF ADVERTISING SA A D SD

1. I received informative flyers from White and Gold Restau

2. The flyers I received from White and Gold Restaurant have

attractive designs.
3. The flyers I received from White and Gold Restaurant include
their menu.
4. The flyers that I received from White and Gold Restaurant is
presentable.
5. White and Gold Restaurant has informative poster displayed
outside their restaurant.
6. The posters displayed outside has eye-catching details and design.

7. The signage of White and Gold Restaurant is appropriately readable

and noticeable.
THANK YOU…