Activity 3

IN YOUR OPINION DOES THE PACKAGING AFFECT CONSUMER

BEHAVIOR? STATE YOUR THOUGHTS IN 100 WORDS.

The packaging itself is a crucial component of the marketing mix since it

sets the company's products apart from those of its rivals and serves as a
channel for customer communication. Consumers base their purchase
decisions on the product packaging, which creates an impression in their
minds. As a result, it is crucial that packaging actively works to secure the sale.
This might take the shape of brand image, brand values, product quality, or
innovative design. Packaging serves a variety of purposes, including
describing the product and its attributes, interacting with customers, and
protecting the goods. Occasionally, the package will include additional
characteristics like eye-catching colors, images, and symbols that will increase
the appeal of any product.

Honest and effective packaging can draw in many customers and will
raise people’s intent to purchase things. Packaging is one of the most crucial
aspects of promoting, creating, and marketing. Packaging should be made to
encourage product sales as well. Consumers will be influenced by the
packaging, which will alter their purchasing habits and help the business
make money.