 Promotional Strategies

Strategy 1 : Public Relation

Public relations can increase the profile and credibility of LINE. It can improve and maintain a
favorable image and build beneficial relationships to the public communities, groups, and people in
Thailand. It is wise for LINE to develop a public relation strategy around strengthening relationships
with any groups which are important in shaping or maintaining a positive public image: reporters and
media organizations; industry and professional associations; bloggers; market or industry analysts;
governmental regulatory bodies; customers and especially leaders of customer groups, and so forth. It is
also wise to maintain regular, periodic communications with these groups to keep them informed about
Line and its activities. This helps build a foundation of familiarity and trust, so these relationships are
established and resilient through the ups and downs of day-to-day business.

Strategy 2: Search Ads

Search engine marketing is one of the most effective ways to grow a brand in the increasingly
competitive online marketplace. Most consumers do product research online before making a purchase.
Some of the major concerns by consumers before using messaging apps are the security of the app and
their personal information, in-app purchasing, and customer service. In using Search engine marketing
LINE can improve brand visibility in the market and generate high-quality leads. Line can use the
Google, Bing or Yahoo search engines for the search ads strategy.

Strategy 3: Email Marketing

Sending emails is one of the modes of distribution these days whenever there are announcements
for the product such as changes, sales and many things. Line App can use email marketing as mode of
distribution to enable the users that are already interested and using the app to receive email notification
whenever there are changes with the app, there are new features that are being implemented and other
things that require the attention of their users.

Strategy 4: Hiring Influencers/Artists

Influencer marketing has more than proven its effectiveness and has drawn the attention of
countless brands and businesses. Celebrity endorsements were the original form of influencer marketing.
But in today’s digital world, social content creators with niche audiences can often offer more value to
brands. These smaller accounts often have very engaged followers on social media. Line can hire Social
Media Influencer that can boost its presence in its market like Archi Archita, Sungsung, Bright, Davikah
and Bambam.