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or film about France which fails to pro- In order to satisfy this great oneiric function, which makes it into
pose it as the major sign of a people and of a kind of total monument, the Tower must escape reason. The first
a place: it belongs to the universal an- condition of this victorious flight is that the Tower be an utterly use-
guage of travel. Further: beyond its trictly less monument. The Tower's inutility has always been obscurely felt
Parisan sta ement, it ouches the most to be a scandal, ie, a truth, one that is precious and inadmissible.
The guage world. gen ral to Paris Paris, or a Midwest pose the Parisan place: France film Tower Tower's it is t of First as to about is travel. it sta ement, to the human which be verywher is belongs Ausgternalrial,houmfannaimmaeg,e-mrepajrotroirset:aitsed also al France Further: isn't as no pres nt image-rep rtoire: sign as a to it made, universal on Scho lbo k, ther which an the touches beyond of the image; a universal to people is omehow, globe fails no the symbol its the from journey to strictly poster and wher entire most pro- lan- the its in of of Even before it was built it was blamed for being useless, which, it was
simple, primary shape confers upon it he vocation of an infinte believed at the time, was sufficient to condemn it; it was not in the
cipher: in turn and ac ording to the ap eals of our imagination, the spirit of a period commonly dedicated to rationality and to the
symbol of Paris, of modernity, of com unication, of science or of empiricism of great bourgeois enterprises to endure the notion of a
the ni et enth century, rocket, stem, der ick, phalus, lightni g rod useless object (unless it was declaratively an objet d'art , which was
or insect, confronting the great itnera ies of our dreams, it is the also unthinkable in relation to the Tower); hence Gustave Eiffel, in
inevitable sign; just as ther is no Parisan glance which is not com- his own defence of his project in reply to the Artists' Petition, scrupu-
pel d to encounter it, ther is no fantasy which fails, o ner or later, lously lists all the future uses of the Tower: they are all, as we might
to acknowledge its form and to be nourished by it; pick up a pencil expect of an engineer, scientific uses: aerodynamic measurements,
and let your hand, in other words your thoughts, wander, and it is studies of the resistance of substances, physiology of the climber,
often the Tower which wil ap ear, reduced to that simple line radio-electric research, problems of telecommunication, meteoro-
whose sole mythic function is to join, as the poet says, base and sum- logical observations, etc. These uses are doubtless incontestable,
mit , or ag in, earth and heaven . but they seem quite ridiculous alongside the overwhelming myth of
This pure - virtualy empty - sign is neluctable, because it means the Tower, of the human meaning which it has assumed throughout
ev rything . In order to negate the Eif el Tower (though the tempta- the world. This is because here the utilitarian excuses, however
tion to do so is ra e, for this ymbol of ends nothing in us), you must, ennobled they may be by the myth of science, are nothing in compar-
like Maupas ant, get up on it and, so to speak, identify ourself with ison to the great imaginary function which enables men to be strictly
it. Like man himself, who is the only one not o know his own glance, human. Yet, as always, the gratuitous meaning of the work is never
the Tower is the only blind point of the to al optical sy tem of which avowed directly: it is rationalised under the rubric of use : Eiffel saw
it is the centre and Paris the circumference. But in this movement his Tower in the form of a serious object, rational, useful; men return
it to him in the form of a great baroque dream which quite naturally
which seems to limit it, the Tower acquires a new power: an object
when we look at it, it becomes a lookout in its turn when we visittouches
it, on the borders of the irrational.
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work our way back toward the Tower is that, despite its technical singularity, it
itself: the Tower which will live its life as consti utes a familar 'lit le world'; from
an object (before being mobilised as a the ground lev l, a whole humble com-
symbol). Ordinarily, for the tourist, every merce ac ompanies its departure: ven-
object is first of all an inside , for there is dors of postcards, ouvenirs, knick nacks,
no visit without the exploration of an balo ns, toys, unglas es, herald a com-
enclosed space: to visit a church, a muse- mercial life which we rediscover thor-
um, a palace is first of all to shut oneself oughly installed on the first platform. Now
up, to 'make the rounds' of an interior, any commerce has a space-taming func-
a little in the manner of an owner: every tion; selling, buying, exchanging - it is by
exploration is an appropriation; this these simple gestures that men truly dom-
From work um, itself: object up, an enclosed no a tour symbol). exploration lit le object vist o a Paris of the our pal ce 'make is n the without Ordinarily, first space: the Tower (before way contemplated, inside is tour
man er the of irst back to al an which roundof
s' the vist being cor esponthe
ds, an of ap ropriation; for toward oinside
f exploration inside al a wil the church, an mobilsed to fcorresponds, as this an as i a The the thes consti utes tion; any is dors oughly merce balo ns, mercial inate that, Tower's ground com erce of seling, simple the postcards, instaled ac ompanies despite life toys, wildest second a lev l, gestureinate
we tourist, live owner: shut , an for the must its interior, a ther ones lf moreo- Tower muse- life of ev ry ev ry nowmoreo- s buying, which familar sunglas es, its has on souvenirs, tthe
echnical sites, a provison, the a whole wewildest
xchanging that its pace-taming 'lit le first he rediscover departure: men platfosites,
rm. herald humble knick nacks, ingularity, world'; most asthe
truly an - a object, it sacred om- func- cmost
om- com- from thor- is Now ven- by it sacred
ver, to the question raised by the outside : the monument is a riddle,
constructions. The myth of the moneylenders driven out of the tem-
ple is actually an ambiguous one, for such commerce testifies to a
to enter it is to solve, to possess it; here we recognise in the tourist
visit that initiational function we have just invoked aproposkind of of affectionate familiarity with regard to a monument whose
the trip to the Tower; the cohort of visitors which is enclosed by a
singularity no longer intimidates, and it is by a Christian sentiment
(hence to a certain degree a special one) that the spiritual excludes
monument and processionally follows its internal meanders before
coming back outside is quite like the neophyte who, in orderthe
to familiar; in antiquity, a great religious festival as well as a theatri-
cal representation, a veritable sacred ceremony, in no way prevented
accede to the initiate's status, is obliged to traverse a dark and unfa-
miliar route within the initiatory edifice. In the religious protocol
theasrevelation of the most everyday gestures, such as eating or drink-
ing: all pleasures proceeded simultaneously, not by some heedless
in the tourist enterprise, being enclosed is therefore a function of
permissiveness but because the ceremonial was never savage and
the rite. Here, too, the Tower is a paradoxical object: one cannot be
shut up within it since what defines the Tower is its longitudinal
certainly offered no contradiction to the quotidian. The Tower is not
form and its open structure: How can you be enclosed within empti-
a sacred monument, and no taboo can forbid a commonplace life to
ness, how can you visit a line? Yet incontestably the Tower is visited:
develop there, but there can be no question, nonetheless, of a trivial
phenomenon here; the installation of a restaurant on the Tower, for
we linger within it, before using it as an observatory. What is hap-
pening? What becomes of the great exploratory function of instance
the (food being the object of the most symbolic of trades), is a
phenomenon corresponding to a whole meaning of leisure; man
inside when it is applied to this empty and depthless monument
which might be said to consist entirely of an exterior substance?always seems disposed - if no constraints appear to stand in his way
In order to understand how the modern visitor adapts himself
- to
to seek out a kind of counterpoint in his pleasures: this is what is
the paradoxical monument which is offered to his imagination, we
called comfort. The Eiffel Tower is a comfortable object, and moreo-
need merely observe what the Tower gives him, insofar as one sees
ver, it is in this that it is an object either very old (analogous, for
in it an object and no longer a lookout. On this point, the Tower's
instance, to the ancient circus) or very modern (analogous to certain
provisions are of two kinds. The first is of a technical order;American
the institutions such as the drive-in movie, in which one can
Tower offers for consumption a certain number of performances, simultaneously enjoy the film, the car, the food and the freshness of
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and the proliferation of infrastructural projects the world over, from Tower has been, and still is, end-
the Douro River to Saigon, the Tower was to raise one last issue: the lessly copied, multiplied - that is
issue of its aesthetic status, since a 'useless' object can only be justi- to say, simulated (a term that is
fied if it is 'beautiful'; if, having relinquished any claim to usefulness, strictly structural, as we've seen)
it can be salvaged as art. We know how strongly the 'artists' of the day, in the form of a limitless number
least to its plan; they did battle 'in the name of unappreciated French ornaments (hairdos, shoes). The
taste', they invoked 'the soul of France', they attacked 'the outlandish multiplication of these little Eiffel
and mercenary imaginings of a manufacturer of machines'; they And Tower bolical y Towers, the les ly to cation of in ornaments trictly multiplication the say, souvenir-charms it object is copied, form of has imulated structural, this the in tower that be n, the (hairdos, of structured poweTowers,
r multiplied a we of knick-knacks. amazing limitles and thes rediscthe
over (a s of term or stil shoes)power
. we've lit le the aspect ec entric multipli- number is,of
that hat repro- Eif elthe
se n) sym- end- The The of is isrepro-
depicted the Tower - in advance - as 'a gigantic black smokestack'. ductive imagination given free rein in them, the evident thrill buyers
Eiffel's response to these accusations was fairly sanguine: when it get out of them - all this stems from two construction fantasies, with
comes to artistic values, we can never tell what the future holds. But every trinket buyer vicariously reliving the adventure of creating the
more than anything else, by its very nature, the Tower opposed the Tower. The first of these fantasies has to do with what we might call
secular notion of plastic beauty with a new value that has since con- the miniaturisation of the Tower. The Tower is celebrated as a monu-
quered the world: functional beauty. After all, even though the Tower ment first and foremost because of the feat of its height; by having
is a 'useless' object, it borrows its raison d'être from technology: it is a scaled-down replica of the monument at his disposal, the buyer
beautiful because it derives from the order of the necessary. That was feels renewed awe, it is given to him to hold the Tower in his hand, on
certainly a major revolution; the extension of a monument height- his table; the thing that determines its real value, namely its prodi-
wise could not be achieved by an architect but only by a technician; gious height, is rendered pliable, so that he can incorporate this
the Tower thus enshrines the power of pure technology over objects strange, inaccessible, inappropriable object into his everyday domes-
(built structures) that up till then had (at least partly) come under tic setting; what's more, the miniature is akin to the maquette; the
the rule of art. So it was inevitable, not that art would disappear buyer can vaguely imagine that the scale model he has on his table is
(as the petitioners of the day believed), but rather that it would not a model of the real Tower, reproduced, but a model of the future
change, recognise new norms or, if you prefer, new alibis. Tower, as it will be built; for fantasies do not differentiate between
We will not attempt to decide here whether the Tower is 'beauti- the maquette and the trinket: with either one, the buyer turns himself
ful' or not; but we will say that if it is exempt from the traditional into a builder, an engineer, a conqueror of matter. That matter, fur-
norms of the plastic arts, then this is because its technical 'necessity' thermore - and this is the buyer's second fantasy - is something he
produces in the viewer a sense of achievement every bit as intense as can vary by acquiring various tower trinkets, thereby rediscovering,
any produced by a work of art, and this is easily distinguished from yet again, a sense of awe and power, an awe in the face of power. There
purely utilitarian considerations. Functional beauty does not lie in is the pleasure of the endlessly renewed challenge - the endlessly suc-
the perception of a function's positive 'results', but in the spectacle of cessful gamble - of making Eiffel Towers out of any kind of material,
the function itself, seized in a moment preceding what it produces; to from the simplest to the most implausible, from iron to eggshell, via
seize the functional beauty of a machine or of a piece of architecture copper, sea-shells, matches and diamonds. What is satisfied here is
is to suspend time, to postpone use in order to contemplate a fabrica- what we might call a panicked fantasy of creation, which consists in
tion: here, we enter into a very modern set of values, articulated taking a simple idea (the Tower) and then designing and making any-
around the notion of human making. Accordingly, even though the thing and everything based on that idea; so, we find it at play in the
Tower is a finished object (and long finished, at that), what we absorb sheer variety of objects that derive their use from the Tower and
aesthetically is always its making. That making - which would be to which, in exchange, the Tower lends its shape: chandeliers, pens,
perceptible even if we didn't know the history of the Tower - is essen- letter-openers, paperweights, etc, to say nothing of its simple use as a
tially planned. In designing his work, once the principle of iron was printed motif on handkerchiefs, scarves or boxes of camembert.
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