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FORECASTING
MODULE - II
Forecasting: Steps in forecasting process, approaches to forecasting, forecasts based on judgment and
opinion, analysis of time series data, accuracy and control of forecasts, choosing a forecasting technique,
elements of a good forecast.
INDEX
S. No TOPIC PAGE No.
FORECASTING 03
1. Introduction to Forecasting 03
2. 05
Forecasts Affect Decisions and Activities throughout an Organization
3. Features Common to All Forecasts 06
4. 06
Elements of a Good Forecast
5. Steps in the Forecasting Process 07
6. Approaches [Types] to Forecasting 08
7. 08
Forecasting Variables (or) Factors Affecting Forecasting
8. Classification of Forecasting Methods 09
9. 09
Opinion and Judgmental Methods
10. 10
Time - Series Methods
11. Methods (or) Techniques of Forecasting 11
12. Correction and its Numerical 11
13. Correction and Regression and its Numerical 12
14. Time- Series Forecasting 22
15. Pattern (Components) in Time-Series 24
16. 25
Forecasting by Averages
17. Numerical on Forecasting by Averages 26
18. Simple Exponential Smoothing 31
24. 47
Regression Analysis
25. Numerical on Regression Analysis 47
FORECASTING
INTRODUCTION TO FORECASTING
Forecasts are the basis for budgeting, planning capacity, sales, production and inventory,
personnel, purchasing, and more.
Forecasts play an important role in the planning process because they enable managers to
anticipate the future so they can plan accordingly.
Forecasts help managers by reducing some of the uncertainty, thereby enabling them to develop
more meaningful plans.
A forecast is a statement about the future value of a variable such as demand. That is, forecasts
are predictions about the future. The better those predictions, the more informed decisions can
be.
[05 Marks, Dec 2016/Jan 2017]; [04 Marks, Dec 2017/Jan 2018]; [05 Marks, July 2014];
[10 Marks, Jan/Feb 2021]
• Accounting
• Finance
• Human resources
• Marketing
management
funding/borrowing needs
training;
services
In most of these uses of forecasts, decisions in one area have consequences in other areas.
Therefore, it is very important for all affected areas to agree on a common forecast.
Accurate forecasts can help managers plan tactics (e.g., offer discounts, don’t offer discounts) to
match capacity with demand, thereby achieving high productivity.
There are two uses for forecasts. One is to help managers plan the system, and the other is to
help them plan the use of the system.
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Planning the system generally involves long-range plans about the types of products and
services to offer, what facilities, where to locate, and so on.
Planning the use of the system refers to short-range and intermediate- range planning, which
involve tasks such as planning inventory and workforce levels, planning purchasing and
production, budgeting, and scheduling.
3. Forecasts for groups tend to be more accurate than forecasts for individual items.
4. Forecast accuracy decreases as the time period covered by the forecast increases
➢ Forecasting techniques generally assume that the same underlying causal system that
existed in the past will continue to exist in the future.
➢ Forecasts are not perfect; actual results usually differ from predicted values; Allowances
should be made for forecast errors.
➢ Forecasts for groups of items tend to be more accurate than forecasts for individual items
because forecasting errors among items in a group usually have a canceling effect.
➢ Forecast accuracy decreases as the time period covered by the forecast increases. Generally
speaking, short-range forecasts must contend with fewer uncertainties than longer-range
forecasts, so they tend to be more accurate.
1. Should be timely
2. Should be accurate
3. Should be reliable
5. Should be in writing
7. Should be cost-effective
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RV Institute of Technology & Management®
➢ The forecast should be timely. Usually, a certain amount of time is needed to respond to
the information contained in a forecast.
➢ The forecast should be accurate, and the degree of accuracy should be stated.
➢ The forecast should be reliable; A technique that sometimes provides a good forecast and
sometimes a poor one will leave users with the uneasy feeling.
➢ The forecast should be cost-effective: The benefits should outweigh the costs.
6. Pass on the forecast results to the respective departments for further action
❖ Determine the purpose of the forecast. How will it be used and when will it be needed?
❖ Establish a time horizon. The forecast must indicate a time interval, keeping in mindthat accuracy
decreases as the time horizon increases.
❖ Obtain, clean, and analyze appropriate data. Once data is obtained, the data may need to be “cleaned”
to get rid of outliers and obviously incorrect data before analysis.
❖ Select a forecasting technique.
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❖ Make the forecast. Do analysis using mathematical models.
❖ Pass on the forecast results to the respective departments for further action.
❖ Monitor the forecast. A forecast has to be monitored to determine whether it is performing in a
satisfactory manner. If it is not, reexamine and prepare a revised forecast.
Each type has different uses so it's important to pick the one that that will help you meet your
goals. And understanding all the techniques available will help you select the one that will yield
the most useful data for your company.
1. Judgmental Forecasts
2. Time-series Forecasts
3. Associative Forecasts
Judgmental forecasts - are inputs obtained from various sources, such as consumer surveys, the
sales staff, managers and executives, and panels of experts.
Associative model - Forecasting technique that uses explanatory variables to predict future
demand.
1. Type of forecast
4. Methodology of forecast
3) Delphi Technique
1) Simple Average
2. Market Trails method: When a product concept is entirely new to the customer or market, it
is very difficult to anticipate the acceptability of the product. In such cases, a trial – run of the
product in the market is suggested. Such a trial is like a controlled experiment in which the market
area and the method of presentation are carefully selected and controlled.
3. Delphi Technique: It is a subjective method relying on the opinion of a few experts. This
method is designed in such a way as the minimize bias and error of judgment when compared to
other expert-opinion methods.
Advantages: a) The experts do not meet each other. Therefore there will not be any conflicts
between them.
4. Nominal Group Technique: It comprises of a panel of experts but here they work together in
a meeting to arrive at a consensus through discussion. The success of Nominal Group Process lies
in clearly identifying questions, allowing creativity & innovation, encouraging discussion and
ultimately arriving at a consensus.
A time series is a time-ordered sequence of observations taken at regular intervals (e.g., hourly,
daily, weekly, monthly, quarterly, annually).
The data may be measurements of demand, earnings, profits, shipments, productivity, or the
consumer price index.
Time-series data are made on the assumption that future values of the series can be estimated
from past values.
No attempt is made to identify variables that influence the data these methods are widely used,
often with quite satisfactory results.
The most general type of time series is influenced by all four components, a stable
pattern consisting of trend, cyclical, and seasonal components observed in the presence of the
random error component as shown in figure 2.1.
3. Cycles are wavelike variations of more than one year’s duration. These are often related to a
variety of economic, political, and even agricultural conditions.
4. Irregular variations are due to unusual circumstances such as severe weather conditions,
strikes, or a major change in a product or service.
5. Random variations are residual variations that remain after all other behaviors have been
accounted for.
2. The past data for the sales of wet grinders of a particular company in an area is shown below.
Month Sales
Jan 2001 585
Feb 2001 610
March 2001 675
April 2001 750
May 2001 860
June 2001 970
Forecast the demand for the month of July 2001 using
c) A three-month moving average where the weights are 0.5 for the latest month, 0.3 and
0.2 for the months previous to that respectively.
Solution: a) Simple Average= Sum of demands for all periods / Number of periods
SA = 741.667
b) 3-month Moving Average (MA) = Sum of demands for periods / Chosen number of periods
MA = 860
Therefore for July 2001 using 3 month Moving Average = 860 Units
c) 3 month weighted moving average where weights are June=0.5 May=0.3 April=0.2
Since different methods give different forecasts, it is obvious that a certain method is selected
based on its performance as a forecast.
3. Compute Four-month Average and weighted moving average for the data given below.
Assume the weight for the most recent period is 3 times as that of the previous two periods.
Month Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Sales in 250 210 223 270 245 261 212 212 246 252 261 224
100’s
Solution: i) Four Month Moving Average (MA) = Sum of demands for periods / Chosen
number of periods
If the weight for December has to three times the weight of October or November then by trial
and error, weight for
(Note: The above problem can have other answers as well. The weightage for different months
can be found from the relation [(5/3) Dec + Sept=1] in such a way that weight of Dec. is less than
0.6, but on condition that September’s weight is the least. One more e.g., of giving weightage is,
Dec=0.51, Oct and Nov=0.17, Sept=0.15 and so on)
In this type each new forecast is based on the previous forecast plus a percentage of the
difference between that forecast and the actual value of the series at that point.
For example,
and α= 0.10.
WORKED PROBLEMS:
1. The demand for disposable plastic tubing in a hospital for September was 300 units and for
October were 350 units. Using 200 units as the September forecast and a smoothing
coefficient of 0.7 to weight recent demand more heavily, forecast the demand in November.
Solution:
Foct=270
2. A firm uses simple exponential smoothing with α = 0.1 to forecast sales. The forecast for
weekending Feb 1 was 500 units whereas actual demand out to be 450 units.
Given
Ft = 500 + 0.1(450-500)
Ft = 495 Units
It is observed from the above solution table that every forecast becomes the old forecast for the
succeeding new forecast.
3. Using SES technique, determine the forecast for period 2 through 12 for which the
actualfigures are given below.
Period 1 2 3 4 5 6 7 8 9 10 11 12
Actual Demand 200 211 190 198 210 230 195 200 215 198 200 212
Assume that the first period forecast is equal to actual demand in that period given α = 0.2. Also
graphically compare your forecast demand with actual demand.
Solution:
In the following table, the new forecasts are stated to be calculated from period 2onwards. Therefore period
1 becomes t-1 in the first row and so on it continues. The figure 2.2 indicates that the Graph of Actual Demand vs
Period
12 203.53 212
When the exponential smoothing technique takes into account seasonal effects along with
regular trend forecasts, we get exponential smoothing with trend adjustment or adjusted
exponential smoothing.
Adjusted exponential smoothing models actually project into the future (for example, to time
period t+1) by adding a trend correction increment Tt, to the current – period smoothed average,
Ft.
Fta= Ft + Tt
WORKED PROBLEMS:
3. A manufacturer of printed circuit boards uses exponential smoothing with trend to forecast
monthly demand of its product. At the end of December the company wishes to forecast sales
for January. The estimate of trend through November has been 200 additional boards sold per
month. Average sales have been around 1000 units per month. The demand for December was
1100 units. The company uses α = 0.2 β = 0.1. Make a forecast for the month of January.
V Semester 18ME56: Operations Management
RV Institute of Technology & Management®
Solution:
Given:
= 0.2
β = 0.1
Fjan =?
= 1020 units
Therefore the trend adjusted forecast for the month of January is 1200 units.
Least squares are a widely used mathematical method of obtaining line of best fit between the
dependent variable (usually demand) and an independent variable. This method is called least
squares method since the sum of the square of the deviations of the various points from the line
of best fit is minimum or least. It gives the equation of the line for which the sum of the squares
V Semester 18ME56: Operations Management
RV Institute of Technology & Management®
of vertical distances between the actual values and the line values are at minimum.
The least squares concept is also used for Regression and Correlation. Analysis between any set
of dependent and independent variables.
In Least squares or Regression Analysis, the relationship between the dependent variables Y and
some independent variable X can be represented by a straight line. The figure 2.3 shows that the
linear square method.
y=a+bX
WORKED PROBLEMS
1. With the help of Least squares Method, develop a linear trend equation for the data
shown in the table.
ii) Forecast a trend value for the year 2002 and 2008.
Year 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Shipments 2 3 6 10 8 7 12 14 14 18 19
(Tons)
1991 -5 2 -10 25
1992 -4 3 -12 16
1993 -3 6 -18 9
1994 -2 10 -20 4
1995 -1 8 -8 1
1996 0 7 0 0
1997 1 12 12 1
1998 2 14 28 4
1999 3 14 42 9
2000 4 18 72 16
2001 5 19 95 25
Y = demand (shipment)
a= Y-intercept
b=Slope
X= Time period
b= ∑XY / ∑X2 =
181/110 = 1.6
Y = 10.3 + 1.6 X
It is observed from the table that if year 2001 is coded as +5, year 2002 would be
+6 and year2008 would be +12.
Y = 10.3 + 1.6 x 6
Y = 19.9
∴ Forecast for the year 2002 = 19.9 tons of shipment
Y = 10.3 + 1.6 x 12
Y = 29.5
2. The table below gives the sales record of a firm. Using Regression Analysis
Forecast the salesin the month of January and February next year.
Month Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
[Note: In the above table, the values of X can also be coded as -11.5,-9.5,-7.5,-5.5,-
3.5,- 1.5,+1.5,3.5,5.5,7.5,9.5,11.5. in which case also ∑X=0, but the difference
between each month coded is 2]
a= ∑Y / n = 1191/ 12 = 99.25
∴Y=a+bX
Y = 99.25 + 1.332 x X
From the table, if the value of X for December is +5.5, the value of X for January
would be +6.5and that of February would be +7.5.
∴ For
Jan, put
X=6.5 Y=
99.25 +
1.332 x
6.5
Y= 107.9 or Y=108 units is the Forecast
∴ For
Feb, put
X=7.5 Y=
99.25 +
1.332 x
7.5
Case (ii): When any quantity (other than time) is the independent variable
Normally the demand of any product would vary with time but in reality it depends
on a variety of factors like quality of the product, effectiveness of sales force,
advertisement strategies and budgets, distribution efficiencies, and so on. In such a
case we consider demand to be dependent on a quantity other than time. The
procedure followed is the same as the previous case, but only the formulae used to
calculate the constants a and b are different. In case (ii) also a straight line is fit whose
equation is,
Y= a + b X
a=y – intercept
WORKED PROBLEM:
2 48,000 3,200
3 66,000 4,000
4 78,000 5,200
5 92,000 7,900
6 1,05,000 7,900
7 1,25,000 9,000
8 1,40,000 10,000
Compute the probable sales of cycles in the 9th year given the no. of births in
the previous year as1, 66,000.
REGRESSION ANALYSIS:
Year No. of births in previous Cycles sold this year X2 x 103 XY x 103
year Yx 103
X x 103
1 40 30 1600 1200
2 48 32 2304 1536
3 66 37 4356 2442
4 78 40 6084 3120
5 92 52 8464 4784
Y= a + b X
a = -8.36
b= [(n∑XY) – (∑X ∑Y) ] / [(n ∑X2
) – (∑X2 )]
69058) – (694)2
b=0.76
Y= a + b X
Y= -8.36 + 0.76X
If No. of births is
X = 166000Or X=
166 x 102
Y = 11780 cycles
This is corresponding expected sales of cycles in the 9th year when no. of births touches
166000.
CORRELATION CO-EFFICIENT:
Regression Analysis basically tries to express the relationship between two variables
in the form of a straight line. The extent to which the two variables are related to each
other is explained by correlation analysis. In other words, correlation is a means of
expressing the degree of relationship between two or more variables.
A single figure which expresses the degree and direction of correlation is called co-
efficient of correlation®. The correlation coefficient(r) is a number between -1 and
+1 and is designated as positive if Y increases with increase in X and negative if Y
decreases with increases in X. If r=0, this indicates the lack of relationship between
the two variable. Fig. illustrates the meaning of thelinear correlation coefficient as
shown in figure 2.4.
WORKED PROBLEM:
1. The following data table gives the five months of average monthly
temperatures and corresponding monthly attendance.
Month
1 2 3 4 5
Average temperature
24 41 32 30 38
Compute linear regression equation of the relationship between the two if next
ii) Compute a correlation coefficient for the above data and determine the
strength of the linear relationship between temperature and attendance. How
good predictor is temperature for attendance?
1521 x
106
4 30 38 x 103 900 1444 x 1140 x 103
106
5 38 35 x 103 1444 1330 x 103
1225 x
106
Forecasts errors tend to be inaccurate, and you need to find out how (in)
accurateyour forecasting model is. Forecasting error is the difference between the forecast
and actual values. Forecasts are inaccurate for many reasons. Correctly identifying
Worked Example:
1. A dealer for carrier air-coolers forecasted the demand for his air-coolers at the rate of
500 per month for each of the next three months. The actual demands turned out to be
400, 560 and 700. Calculate the forecast errors measures (i) MAD and, (ii) Bias and
Year(x) 1 2 3 4 5 6 7 8 9 10 11
Shipment
2 3 5 10 8 7 12 14 14 18 19
in tons
(y)
Calculate the trend forecast for the year 12 and 20. [10 Marks)
Dec.2019/Jan.2020]
2. A firm use simple exponential smoothing with α =0.1 to forecast demand. The
forecast for the week of February 1 was 500 units, whereas actual demand
turned out to be 450 units.
ii) Assume that the actual demand during the week of February 8 turned out to
be 505 units. Forecast the demand for the week of February 15. Continue on
forecasting through March 15, assuming the subsequent demands were
actually 516, 488, 467,554 and 510 units.
[07 Marks, Aug/Sept.2020]
QUESTION BANK
1. Four
Jan/Feb 2021 10
What is forecasting? Why are forecasts important to
2. Dec 2015/Jan 2016 05 One
organization? What are features?
What is forecasting? State the benefits and costs
3. Dec 2018/Jan 2019 06 One
associated with forecasting.
7. List the elements of good forecasting technique. Dec 2016/Jan 2017 05 One
Mention the forecasting procedure for using time series
8. Dec 2015/Jan 2016 05 One
method.
• Should be timely
• Should be accurate
• Should be reliable
• Expressed in meaningful units
• Should be in writing
• Techniques used should be simple to understand and use
• Should be cost-effective
• Simple Average
• Simple Moving Average
• Weighted Moving Average
• Simple Exponential Smoothing
• Exponential Smoothing with Trend Adjustment
• Moving Averages
• Simple Averages
• Weighted Averages
Forecasts errors tend to be inaccurate, and you need to find out how (in) accurate
your forecasting model is. Forecasting error is the difference between the forecast and
actual values. Forecasts are inaccurate for many reasons. Correctly identifying variables
has an impact on your forecast.
17. Write down the equation of Exponential Smoothing with Trend adjusted.