Brand Re-Call

Example - Washing powder

Nirma

Are you purchasing Nirma?

They are doing Brand - Recall

Why We Need To Run the Ads?
Traffic

Branding

Leads

Sales

ETC

Give me percentage out of 100 80%

People Purchase your product

by seeing how active you are in
Content Marketing the market
Nirma Example

Ad 1- If you want to get your

clothes clean and neat use our
product Nirma Start With this

Ad 2- Normal Detergents won’t

bring you white colour to your
What Type Of Ads? clothes but our Nirma does I am here right now

Washing power Nirma

Emotion

Fun

Ad 3 Comedy

Relationship

Story

Friendship

How you think is important

How you present is important

Mindset How you plan a strategy is

important

How you plan the

implementation is important

100

It will reach 100 people

depends on your budget
Reach To Reach More People
1 people reach 1 rupee

10 - DBA

100 rupees

1 people reach 1 rupee

Branding For Brand Re-Call DBA -10 rupees 2

100 rupees 20
Facebook Ads Awareness Why?

What is the use of video views

campaign?

5 Duration mins

Paid Ads Series Episode 2 - Why we 100 people world wide

need to run the paid ads & types of ads 20 people watch only 1min

20 people watch only 2min

Video Views To get more video views
20 people watch only 3min

20 people watch only 4min

20 people watch only 5min

Re-targeting Pixel code & Google Code

People who purchased your

product already & try to sell new
Re-marketing product to them
Many people confused about
link clicks - They think that link
clicks means they visited our
page

If they like the post, comment,

Link Clicks share, read more description of
ad. If they clicked on image that
Traffic is a link click

You have to optimise for landing

Landing Page Views page views

Then go for this ad campaign

(to get more post reach, more
post comments & likes) +
Post Engagement Followers

Likes, Comments, Shares +

Engagement Video Views Engagement Followers

Facebooks Ads will send more

Messages Engagement people to message you

If you do not have a landing

page or a website then choose
Form fill ups this
People want to message you
before they purchase you can
opt for this - Ecom will use this
Messages mostly
Leads
IF you want someone to fill form
Sign ups in your website - choose this

If you want someone to call you,

then this is the option you need
Calls to choose
It will be helpful if you have a
app & you want more
App Promotions App installs downloads
If you want to someone to
purchase the product then go
for this
Sales

Conversions Lead form fill up

Downloading an ebook

Sales Registering for a webinar

You create products inside

Facebook like a shoplift store &
Catalogue sales promote that catalogue