Dhaka School of Bank Management

Program: Masters in Bank Management (MBM)-Evening

Mid Term Examination-I
Session: June-September 2021
Batch: MBM-Evening 7th
Course: MBM 502 “Business Communication”
Duration: 90 Minutes Marks: 30
[N.B. –The figures in the margin indicate full marks. Question must be answered in English.
Examiner will take account of the quality of language and the way in which the answers are
presented. Please answer as precisely and concisely as you can. Different parts, if any, of the
same question must be answered chronologically in one place in order of sequence]

PART A: MCQ
Part-A is a Computer Based Test, the link of which is to be provided during the examination. 10

PART B: SHORT CASES

1. Short Case: Business Messages 05

Ms. Cangelosi intends to build a scholarship fund for needy children; for which she sent
Pinnacle Company Ltd. an email requesting a ‘scholarship fund’. But, because of budget
constraints Pinnacle Company Ltd. is unable to disburse the fund at this moment. Mark
Stephens, the manager of Pinnacle Company Ltd. responded to Ms. Cangelosi with the
following reply:

Subject: Your request for a donation

Ms. Cangelosi:

We regret to inform you that we cannot grant your request for a donation to the
association’s scholarship fund.

So many requests for contributions are made of us that we have found it necessary to
budget a definite amount each year for this purpose. Our budgeted funds for this year
have been exhausted, so we simply cannot consider additional requests. However,
we will be able to consider your request next year.

We deeply regret our inability to help you now, and trust that you understand our
position.

Mark Stephens

Requirements:
A. What is the Major Problem of the Message?
B. What approach should you follow to communicate this type of messages?
(Direct/Indirect/BILL/BIF etc.)
C. How would you restructure the message to resolve the problem in this type of messages?
(Please Answer mentioning the parts – opening, 2nd parts, 3rd part, 4th part, closing etc.)
D. Rewrite the message maintaining criteria for effective business communication, resolving
the problem?
2. Short Case: Communication Leadership, Persuasion and Marketing Communication 05

Below are two advertisements of two Mobile Financial Services Company (Nagad and Bkash).
Please carefully observe the advertisements and answer the following questions:

A. Which of the advertisements are the better of the two? Please explain the reasons behind
your answer using the AIDA Framework.

B. What steps/improvement should you take/make to rectify the faulty advestisement? (please
answer using AIDA Framework)

PART C: CONCEPTUAL CLARITIES

3. Conceptual Clarity: Effective Communication 05

A. What are the Criteria for effective communication? Please answer mentioning 7Cs and
other important Criteria.

B. Rewrite the following messages maintaining criteria for effective business communication.

i. Some years ago she made good money.

ii. She makes good grades.

iii. Business has an inordinate influence on governmental operations.

iv. Recent stock acquisitions have accentuated the company’s current financial crisis.

v. Ms. Smith’s idiosyncrasies supply adequate justification for terminating her employment.
4. Conceptual Clarity: Grapevine 05

A. What is grapevine?
B. How does it act in an organisation for informal communication?
C. What does generally spread through grapevine communication (e.g. rumours, likings,
emotions etc.)?
D. how can you use grapevine in your favour in an organisation?

Good Luck!!!