NYAGATARE DISTRICT

branding Strategy

Creative Succsess
NYAGATARE
02 Feb 2018
AUGUST 2018
Creative Succsess
live the best.
BRAND NYAGATARE
INITIATIVE PROPOSAL

Creative Succsess
AUGUST 2018
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

INTRODUCTION

Creative Success is a venture of brand developers and digital marketing platform. We aim at sensitizing the immeasurable
benefits of branding businesses, products, Services, institutions and other initiatives that require certain outreach.

We create and implement brand strategies, Design and do Consulting that help to build a lasting relationship with the
audience on the market, and maximize returns.

As a creative team practicing Communication, branding and Visibility exercises born in 2017 in East African University
Rwanda, we took our time and consideration to propose to work with Nyagatare District to brand more our lovely distict.

This document contains Nyagatare District branding strategy that can be implemented to make our district image a
stronger brand on an international standard.

We invite you to go through this document and visualize the services we can render to Nyagatare District.

Creative Succsess
live the best.
Nyagatare, a beautiul land.
a fold of splendour
resources and abundant
opportunities.
A BRAND?
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

A BRAND

Every brand is a promise, and everything is a brand – from products and services to institutions,
communities, and states. Building a brand involves giving meaningful experiences to the targeted
audiences. At this point, there’s barter with entertainment, utility, and shared values.

A brand is on deeper level, identifications and personifications of an organization/institution and their

products and services. Brands hold certain values, have specific personalities, posses admirable qualities,
stand for something, make promises, and create emotional connections with people.

Creative Succsess
live the best.
Branding portrayals confidence,
diligence and openness of a place
towards its national and global
market .

Creative Succsess
live the best.
BRANDING
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

BRANDING

Branding is a marketing discipline that ease ways for people to break through the clutter. It helps them
simplify certain choices in their live. Strong Brands can offer the following benefits to organizations/
institutions:

• Increased revenues and trade market share.

• Decreased price sensitivity.
• Increased loyalty.
• Increased profitability.
• Increased clarity and vision.
• Increased ability to mobilize people and focus of its activities.
• Increased ability to expand into new horizons.
• Increased ability to attract and retain high-quality prospects and partners.

Creative Succsess
live the best.
Incorporating unfamiliar places in
a city branding
increase inbound unique
visits.
PLACE BRANDING
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

PLACE BRANDING

Place marketing in its more organized form is a relatively recent activity. Unfortunately it is quite common that most marketing
efforts start and finish with promotional active-ties and most city branding efforts start and finish with the visual elements like
logos and slogans. Branding needs to be thought of as a complete and continuous process interlinked with all other marketing
efforts.

Place marketing embraces four activities:

. Developing a strong and attractive positioning and image.

.Setting attractive incentives for current and potential buyers and users of services and products.
. Delivering a place products and services in an efficient and accessible way.
. Promoting the attractiveness, benefits and distinctive advantages of a place.

Creative Succsess
live the best.
Nyagatare unfolds magnificent
places and history untold
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

THE IMPORTANCE OF PLACE BRANDING

A brand is the foundation that helps to make a place desirable as a business location, visitor destination or a place to call
home. Development of a brand strategy for a city leverages the features of that place to provide a relevant and compelling
promise to a target audience. It is not an ad campaign or a tagline. Rather, the branding strategy is a deeper, more emotionally
shared vision that influences actions.

There are many reasons why it is critical for a place to have a brand strategy, but the most common is to stimulate economic
growth. That’s because a strong brand can:

•Shift the perception of a place that may be suffering from a poor image among external and internal constituents.
•Create a common vision for the future of the community and its potential.
•Provide a consistent representation of the place.
•Enhance its local, regional and/or global awareness and position.
•Shed unfavorable stereotypes associated with a place and make it more appealing.
•Create A coherent long-term structure;

Creative Succsess
live the best.
THE IMPORTANCE OF PLACE BRANDING BRAND NYAGATARE
INITIATIVE
PROPOSAL

• Close collaboration between public and private sectors;

• Firmly establish quality attributes, and add another dimension to the country image
by promoting its spectacular natural beauty.
• Improved understanding and responsibility among the population, leaders, and
stakeholders towards state’s policies, programs, and projects
• Create a consistent communication among government entities
• Improved awareness of Government communications and campaigns
• Reinforced and ameliorated public sector institutions services.
• Tourism encouragement
• Talent attraction and retention
• Reinforced Investment promotion and potential solicits
• Distinctive local economic activity
• Positive image and reputation for local products and services

Creative Succsess
live the best.
I love New York contributed to
15% increase
in the united state’s tourism
Economy impact
THE IMPORTANCE OF PLACE BRANDING BRAND NYAGATARE
INITIATIVE
PROPOSAL

“I love New York.” This is a slogan the city of New York developed in order to attract people to come to the city.
However, many visitors do not acknowledge that cities are consciously branded places and this world-famous slogan
is a result of successful city branding. Slogans are just one of the tools used in place marketing.
City branding is a current topic that is important nowadays. Many cities have actively started to build and manage
their city brands during the last decades.

Today, cities all over the world are competing with each other for different target markets and their attention. Cities
aim to increase foreign direct investment and attract visitors, businesses, employees, talent and residents with their
city brand. This ensures the growth and success of branded places. In best cases even small villages and locations are
turned in to destinations with successful place marketing and branding efforts.

Creative Succsess
live the best.
 Nyagatare image can
attract local and
International tourists.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

STRATEGIC MARKETNING PLAN FOR CITIES

A place’s desire to secure a unique position and positive image in the huge market is crucial part of strategic place marketing. Each
place must formulate a combination of offerings and benefits that can meet the expectations new businesses, investors and visitors.

Visual symbols have figured prominently in place marketing. For example Berlin has Brandenburg Gate and New York the Statue
of Liberty. When used in a systematic way, these visual symbols appear on official stationery, brochures, billboards, videos, prints
and dozens of other places. Images can also be communicated through events and deeds.
Cities can have unforgettable historical events that brand their exact locality. Places can remain branded for centuries by just one
event.

Many cities are renowned for their culture, festivals and traditions. One of the main objectives of these events is to create a better
image for their host cities. When an event is known all over the world it is an important part of the city’s image and brand.

Creative Succsess
live the best.
 The number of visitors of
a place’s touristic sites
Reflects the level of awareness
that place behold.
BRAND NYAGATARE
TOUCH-POINTS
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

BRAND NYAGATARE TOUCH-POINTS

Brand Nyagatare will be used to widely promote Nyagatare internationally, regionally, and locally, and will
be availed for government and industry use across a wide range of sectors and markets.

Brand Nyagatare initiative will be delivered in partnership with a private and government
organizations that have an interest and a role in promoting Rwanda.

Brand Nyagatare Initiative will affect different areas of function and the country life, mainly...

Creative Succsess
live the best.
BRAND NYAGATARE TOUCH-POINTS BRAND NYAGATARE
INITIATIVE
PROPOSAL

FDI (FOREIGN DIRECT INVESTMENTS)

This term refers to the Inward investments that a place gains from its positioning, awareness and every
related activities aiming to boost that place economic life through outsourced foreign investments.

Globalization has sharpened the competition between different places to attract inward investment.
In response to this, places put in place a long-term strategy to ensure that their levels of FDI attraction
make a significant contribution to the local economy..

TOURISM

Tourism is one of the key economic drivers of economic growth. A well-branded place draws in higher
touristic visits, higher rates of employment, increase local revenues, and higher national and global reputation.

EXPORTS

One of the key objectives of a place-branding strategy is to boost the local level of export performance. An indicative
range of key success factors for export promotion includes the need to build high-quality brands, establish effective Coo
positioning through sound management of local image perceptions, the strategic development of target markets and high
levels of innovation.

Creative Succsess
live the best.
 Thoughout place branding
improves a place’s social harmony
& creativity
BRAND NYAGATARE TOUCH-POINTS BRAND NYAGATARE
INITIATIVE
PROPOSAL

GOVERNMENT POLICY CAMPAIGNS

There is often confusion in many places, whereby the government provide certain resolution to
its populations through certain policies, but in turn the end user procrastinate claiming to have not been
considered by the institutions in charge which they often doubt about.

This often happens because there’s a gap in terms of emotional connection which is a pre-requite to
effectively communicate with the targeted audience. Brand Nyagatare is to bridge this gap.

DIASPORA

Activating the Diaspora network is a unique and precious resource. The existence of Diaspora networks
spread across the globe represents a potentially immense asset for the nation and place of origin, not only in terms of remittances sent
by Diaspora members but also in terms of stimulating FDI through interventions by well-placed senior executives in international firms,
Special gathering events, and multidimensional affiliations. Furthermore, the reputation-building capacity of Diaspora networks represents
another key opportunity to enhance the nation and their place of origin brand.

POPULATION

Brand Nyagatare is primordial to the benefit of the population of Nyagatare in a whole. It is to inform, entertain, educate, and build relation
between the our Ditrict and its citizens, in terms of culture, tradition, livelihood, economic activities, etc.…

Creative Succsess
live the best.
Cities are gates of states. Good city
branding assist in making states
desirable
just as bad branding can
assist in making states
undesirable
BRAND NYAGATARE
ADVERTISING
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

BRAND NYAGATARE ADVERTISING

Advertising has long been a powerful tool for building brand cultures because it is a storytelling medium.
Advertising is used not just to convey information but to shape how the audience thinks about the place
by embedding the products/services in dramatic fictions and using imaginative metaphors to provoke
the audience to think differently about the business and social life.

Creative Succsess
live the best.
Start your business now?
invest in Nyagatare.
BRAND NYAGATARE ADVERTISING BRAND NYAGATARE
INITIATIVE
PROPOSAL

Advertising is a great communication brought to audiences through different forms of media such as television, radio, newspapers,
magazines, and billboards. A place can use advertising to inform, persuade, or remind its target market of its products or
services. Every day in big cities we are bombarded with different advertising messages, whether it is on the radio while we’re driving
to work, on television during our favorite programs, or in magazines and newspapers.

We’re handed flyers while walking down the streets in big cities and given tastes of products while walking the aisles of the grocery
store. Advertising has entered every area of our lives, and many of us choose to ignore it on many occasions.
This might cause you to ask, can advertising and promotional efforts still be effective if we are so saturated with information?

The answer is YES; advertising and promotions can be effective if used properly for targeting the right consumer. One of the main
rules in advertising has always been to keep your message simple and consistent, and repeat it often. It has been shown that people
remember advertising if they see it with great frequency, which explains why while watching two hours of television you may see the
same advertisement two or even three times. That way the message wil stand out in your mind

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

ADVERTISING MEDIUMS

There are advantages and disadvantages to each media type, and when selecting the advertising mediums to use,
companies and institutions must understand who their target audience is and which is the most effective method for
reaching them. Marketers must be able to divide their budgets among the various media resources in order to stretch
them the farthest to reach the most customers.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

TV ADVERTISING

Television advertising is the leading medium for reaching Rwandan audiences. Although an expensive form of advertising, television
ads reach the largest percentage of Rwanda population at once and can be very appealing due to their visual nature as well as their
sound.

TV ads can be classified into national, local, and cable advertisements. The type of network chosen will depend on which audience
the marketer is trying to reach.

The time an advertisement is shown is also an important decision that companies must make in order to reach the target audience.
Budgetary constraints will also be a factor in choosing time slots for advertisements.

Creative Succsess
live the best.
A TV SHOW
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

WHY A TV SHOW?

The place advertisement in your own tv show program is important in influencing the respondents decision to start
investing or touring because the benefit outlined in the show, the feelings the ads evoke in the ad, the personality used
in endorsing the ad, creativity of the ad, consistency of the ad slogan with what you believe in or like, whether the ad
depicts testimonial evidence and the language used as shown in the advertisement.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

NYAGATARE TODAY TV SHOW

IDEA SYNOPSIS

An organization can raise brand awareness and drive consumers to the point of purchase local products,
visit local touristic places, participate in local culture based tourism and attract local investors through well placed television show.
“NYAGATARE TODAY” is a TV content idea with the purpose to build Nyagatare district brand awareness through sharering
our culture & history, business, events, Nyagatare city master plan, local people lifestyle, Geographical information, and promoting
local business environment focusing on business and other opportunities we have .

OBJECTIVES

TV as postmodern marketing practice which is largely used to influence viewers' decisions, attracts local and international visitors.
We want to build an effective advertisement of our district brand in order to increase the numbers of domestic tourists, investors
and other visitors through our District TV show on our national tv channel.

Creative Succsess
live the best.
NYAGATARE TODAY BRAND NYAGATARE
INITIATIVE
PROPOSAL

PROGRAMME’S VALUES

Entertaining, fun, inspirational

TARGET AUDIENCE

We aim to attract a large portion of the Rwandan population, international tourist and other visitors to visit and explore more.

FORMAT ARCH

In 25 minis the show should include the local domestic tourism attractions, local production information, our district future plan and
Nyagatare city social and economic development etc...
It should be creative and brought in Kinyarwanda a language that most local people will be able to understand. In order to increase the
loyalty of domestic visitors

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

TV SHOW BENEFITS

LARGE AUDIENCE

Advertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common
leisure activity. Radio audiences tend to be more segmented because of the larger number of local stations compared with
television. Because local TV stations are fewer, audiences are funneled into larger segments of people who will see your ad

The widespread appeal of TV may make consumers more receptive to TV advertising compared with other media, such as
direct mail or telemarketing, which some people find annoying, Many audiences are interested in and attracted to creative,
well-made TV advertisements or TV shows.

Creative Succsess
live the best.
TV SHOW BENEFITS BRAND NYAGATARE
INITIATIVE
PROPOSAL

TARGETED AUDIENCE

Businesses are better able to reach targeted audiences by purchasing ad spots during shows their intended demographic is
likely to be watching. Toy manufacturers may want to advertise during Saturday morning cartoons, for example, while a
local bar and grill may want to advertise during sportscasts. Business owners can choose to advertise with independent or
local TV stations to further narrow the demographic focus.

SOPHISTICATION

TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a
powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combina-
tion of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper
advertising.

Creative Succsess
live the best.
RADIO ADVERTISING IS ONE OF THE MOST EFFECTIVE AND MOST AFFORDABLE MARKETING ACTIVITIES
ANY ORGANIZATION CAN UNDERTAKE TO BRAND MORE...
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

RADIO ADVERTISING

Although lacking the visual appeal, radio can be an effective medium for reaching target consumers.
The average radio listener tunes in for three hours a day, and often on a regular basis. When using
radio advertisements in your Advertising strategy, it is necessary to make sure that the company or
organization and product or service is clearly identified. As with television, it is also necessary to find the
right station for advertising to the target consumer.

If your service is a bar for college students, you may choose to advertise in the evenings on a college
station or an alternative music station; if your target audience is senior citizens, you may advertise on
news stations or a talk shows.

Creative Succsess
live the best.
A RADIO SHOW
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

WHY A RADIO SHOW FOR NYAGATARE DISTRICT?

Public expectations for open government are perhaps higher today than ever before.
It is a fundamental right of citizens in a well-functioning democracy to know what their public officials are doing.
What policies public offices are pursuing, what laws and regulations they are preparing, what programmes they
are running, how they are raising and spending money and what international agreements they are negotiating?
When the public is allowed to understand the development of a policy, it is then easier for government entities to
build support for implementing it and achieving the underlying objectives.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

NYAGATARE TODAY ON AIR

NYAGATARE TODAY ON AIR will be a community focus program radio show on Nyagatare community radio station.
This is an opportunity for residents to learn more about the community , sharering information about what is happening in
different neighborhoods ,exchange ideas with district authorities etc... It will be a great time to listen to Mayor or other district
authorities discussing a variety of topics, issues and programs about the City of Nyagatare.
This radio program plan is built around five building blocks which are Safety, Neighborhoods, Economic Development,
Communications and Citizen Voice.

SAFETY
Crime reduction and public safety

NEIGHBORHOODS
Information about how Strengthen neighbourhoods to improve residents’ quality of life according to the current situation.

Creative Succsess
live the best.
NYAGATARE TODAY ON AIR BRAND NYAGATARE
INITIATIVE
PROPOSAL

ECONOMIC DEVELOPMENT
Driving business expansion and job creation

COMMUNICATIONS
Consistent information sharing + transparency = open, effective governing

CITIZEN VOICE
This segment shall include Nyagatare Citizens’ involvement, their comments or questions about the City and issues
of public interest. We believe Nyagatare Citizens will appreciate this program which will be a big opportunity to
access all the information they will remain fully informed about Nyagatare district, our government and events of
interest to Nyagatare citizen.

Creative Succsess
live the best.
TUNE IN TO THE POWER OF BRAND CONVERSATION MEDIUM
RADIO ADVERTISING BRAND NYAGATARE
INITIATIVE
PROPOSAL

RADIO SHOW BENEFITS

A radio advertising has a significant advantage. It is the ability to market to both local and national audiences. Radio is one
of the few forms of advertising that allows the brand a large amount of control over who experiences the ad and when.
Radio spots or a radio show can be run on local stations and programming only, or they can be distributed to a larger
national audience. Radio advertisements can even be tailored to specific times of day to ensure your hitting your desired
audience at the exact right time.

Creative Succsess
live the best.
 Well branded countryside and
performance on environmental
stewardship attract and position
places that are challenged
by geographical remoteness.
ONLINE BRANDING
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

ONLINE PLACE BRANDING

Online branding is an integral part of most businesses and institutions in the digital age. The Internet has become recognized
as a great equalizer, allowing any brand, however small, to become global simply by having a website or social media accounts.

The Internet is allowing niche brands to build a market that is even greater than that of the big, blockbuster brands and even
through word-of-mouth marketing may be the only marketing available to these niche brands, it’s never been a better time and
the tools have never been more powerful’. This is an encouraging observation for smaller, emerging or less-developed places
that cannot realistically hope to compete with the global economic superpowers in terms of financial firepower to fund their
places branding.

Online branding offers such places the opportunity to establish themselves as niche brands in a way that would not be possible
through using more conventional branding techniques such as print advertising, for example whose cost puts it beyond the
budget of many less-wealthy places.

Online branding can stimulate positive word-of-mouth through techniques such as seeding trials, viral advertising, brand
advocacy programs and influencer outreach initiatives.

Creative Succsess
live the best.
Consumers can only engage
with brands that give them
the nudge to go and engage
with them
SOCIAL
MEDIA
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

SOCIAL MEDIA

The entire users of social media channels all combined sum up to 1/3 of the global population all in one dominion
of Virtual conquests. All social media channels must adhere to the following guidelines .

The following are the main used social media channels in Rwanda:

Creative Succsess
live the best.
STARTING
POINT
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

STARTING POINT

Nyagatare District exists on social media, but yet not professionally positioned and social at the moment. In other words,
Nyagatare is missing out a significant portion of sales and Brand awareness.

Nyagatare District Social Media Promotions should be designed to excite and entertain our target audience so that you keep
their eagerness to choose our local products or services.

The ultimate goal of Nyagatare District Social Media Strategy could be to attract attention and enlarge the figures of
investors,tourists and consumers that could purchase could from our district.

There are multiple types of strategies that can be executed; it just depends on what our promotional
Objectives are:

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

OBJECTIVES

District ’s overall goals:

• Increase liking and following on Facebook pages, Instagram, and twitter account
• Increase overall Post Reach and Post Engagement
• Increase overall traffic to our District -related events
• Increase conversions and accelerate local sales
• Informing and updating our targeted audience about our services and products
• Persuading new customers to purchase product from our distict
• Reminding people why they love Nyagatare.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

ACHIEVING YOUR GOALS

We want to kick-off all new client projects with a “getting to know you” session. We look at where you are right Now and
where you need to be. Each step will be focused 100% on achieving Nyagatare District goals.

Creative Success believes in working with hard data, and as such we monitor the impact of our work using tools such as
Google Analytics, Facebook Insights, and Twitter Analytics (These can vary according to the current campaign).

Each campaign is accompanied by a series of in-depth reports that detail goals achieved so far, and the steps taken to get
there. Based on the data generated we then adapt and adjust strategies in order to achieve even better results in following
rounds.

Creative Succsess
live the best.
FACEBOOK
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

FACEBOOK

People all over the world visit Facebook to connect with friends, family and things that interest .
A Facebook Page help brands market their business, and is a place where customers can learn about their products
and services. People may also see the things that you promote in News Feed – the constantly updating list of stories on
Facebook. Your Page can help people find you on Facebook and the web.

Globally, there are over 1.5 + billion monthly active Facebook users

which is a 14 percent increase year over year. (Source: Facebook as of 9/30/15) What this means is that In case you
had any lingering doubts, statistically, Facebook is too big to ignore. Every 60 seconds on Facebook: 510 comments are
posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)

The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing
for their attention, so quality and strategy on your part matter.
Five new profiles are created every second. (Source: ALLFacebook)

The Implication: Your potential audience on Facebook is growing exponentially. Photo uploads total 300 million per
day. (Source: Gizmodo) , this is an indication of engaged users; also, it is an indication that there are a lot of photos, as
well as other information, competing for users’ attention, so target your efforts strategically.

Creative Succsess
live the best.
FACEBOOK PAGE BRAND NYAGATARE
INITIATIVE
PROPOSAL

Pages drive people to action

A Facebook Page makes it easy for people to learn abouta place and start to make a choice of the local
products or services. And Facebook always add features that support your unique business goals – no matter what business
you’re in. Your Page can showcase products and services and features prominent Call to Action buttons to help customers do
business with you. And new, easy-to-use messaging features let you quickly connect with customers, so you can provide
customer service and build relationships.

A significant 46% of Desktop+Laptops users is a huge audience to consider when advertising Nyagatare District on Facebook.
Rwanda reached 510,000 Facebook users on Nov 15/15, at 4.0% penetration rate.
Age 25 to 34, at 29.7% of users, is the most common age demographic.

What this means for you? This is the prime target demographic for many businesses’ marketing efforts, and you have the
chance to engage these key consumers on Facebook. Only Thursdays and Fridays, engagement is 18% higher.
(Source: Bit.ly blog)

The Implication: Again,we can use this information to determine when to post in order to optimize our social media
marketing efforts.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

Built for business – and mobile

Over a billion people visit Facebook Pages each month – and more and more are visiting Pages on their
Smart phones and tablets every day. So it’s never been more important for businesses to be accessible
on mobile devices.

Pages work great on mobile devices, and make it easier to communicate with customers, help them
make purchases and keep them coming back. And with the Facebook Pages Manager app, you can
manage your Page and quickly respond to customers wherever you are.

Smartphones and tablets users occupy 54%+ of Facebook users,

50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
What this means for you: Facebook is important to these users, and potentially, if done correctly, so is
the content you post on it

Creative Succsess
live the best.
FACEBOOK PAGE BRAND NYAGATARE
INITIATIVE
PROPOSAL

Facebook – Strategy and Implementation

Facebook Page Management:

1. Facebook marketing strategy (according to goals scoped

out
in kick-off session)
2. Content calendar
3. Daily posts, preparation and publication (quantity will
depend on Nyagatare District brand needs, current events
and results)
4. Creation of graphics for Facebook posts
5. Effective engagement with page visitors
6. Previous post analysis using Facebook Page Insights

Facebook Page Ads:

1. Facebook Ads strategy,preparation and implementation.

2. Split-tests will be run on all ads to give optimal results.
3. Ad preparation (copy and graphics).
4. Performance Analysis: Previous ad analysis and subse-
quent testing based on results.

!
The Facebook profile picture should always be the natonal embleme seal on a blue background (180x180 pixels). And do not insert division or
affiliation name in profile picture. Do not alter the profile picture for any reason.The cover image (851x315 pixels) can and should be changed
out regularly.When selecting a photo or illustration, chose a rich-colored imagery that positively highlights Nyagatare District spirit.

Creative Succsess
live the best.
Twitter
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

TWITTER PAGE

Twitter is an online social networking service that enables users to send and read short 140-character messages
called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them.
Users access Twitter through the website interface, SMS or mobile device app.

Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers.
320M monthly active users
1B Unique visits monthly to sites with embedded Tweets
80% Active users on mobile
79% Accounts outside the U.S.
35+ Languages supported.

The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy
from a brand they follow.
Tweets containing image link have 5 x higher engagements rate
Promoted tweets boost offline sales up to 29 %.
Using Action words increases clicks by an average of 13%.

Creative Succsess
live the best.
TWITTER PAGE BRAND NYAGATARE
INITIATIVE
PROPOSAL

Twitter is the place to get breaking news, connect with others, and express yourself. With Twitter on Smart phones and tablets,
Sharing, Receiving, Reply, Tweet, Retweet or following is done right in your timeline.

Use of attention grabbing-images is prior because they can add in up to 18% more click through, 89% more favorites, and
150% more retweets. The average time spent on Twitter monthly is 170 minutes.

Mobile users are more active on Twitter than desktop users. People with Twitter on their Smartphone are 79% more likely to
access Twitter several times a day. They’re also twice as likely to use Twitter the moment they wake up.

According to Lithium, 53% of users who tweet at brands expect a response within the hour. The percentage increase by 72 %
for users with complaints.Cleary stated offers receive up to 18% more clicks and 29.8% more retweets than the tweet with more
ambiguous copy.

Creative Succsess
live the best.
TWITTER PAGE BRAND NYAGATARE
INITIATIVE
PROPOSAL

Twitter - Strategy and Implementation

Twitter account Management:

1. Twitter marketing strategy.

2. Content calendar.
3. Daily posts, preparation and publication (quantity
will depend on brand needs, current events and
results).
4. Creation of graphics, adapted for Twitter post
format.
5. Effective engagement with Twitter users.
6. Active use of Twitter search with predefined
keywords. (Will discover people looking for help
with “problem you solve”).
7. Performance Analysis: Previous tweet analysis
with Twitter Analytics and Google Analytics.
Subsequent testing based on results.

!
The Twitter profile picture should always be the natonal embleme seal on a blue background (400x400 pixels). And do not insert division or
affiliation name in profile picture. Do not alter the profile picture for any reason. It is encouraged to change out the large header photo regularly
(1500x500 pixels).The header photo should be a large, captivating image, which shows the uplifting manner we deal

Creative Succsess
live the best.
INSTAGRAM
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

INSTAGRAM PAGE

500+ million active monthly users

It’s the first question any manager will ask about a social network: are people actually using it? With
Instagram, you can respond with a resounding yes. With 400 million monthly active users and counting,
Instagram users have proven their love for the platform.

30 billion photos!

Can you even fathom that? Instagram was released to the world in 2010, and in under ten years we’ve
shared over four times more photos than there are human beings on earth. Most of those posts will
have come in the last few years as usage grew. According to Instagram, users now share an average of
70 million photos per day. That number is sure to grow in coming years.

That says it all, doesn’t it? With 85 percent of top brands throwing their weight into Instagram,
you know the social network has cemented its spot as a pillar of social networking. After the users
come the brands, and, as we’ll see below, businesses of all sizes and types are seeing great success on
Instagram. It is considered the most important social network by more millennials
(1980-2000 generations), at 32% than any other network.

This shouldn’t just be an eye-opener for businesses with a young clientele. These same millennials are
the next generation of buyers, and you have the opportunity to reach them today.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

Posts with the greatest engagement on Instagram showed that products lead the way. At 60 %, products beat out the
second place “lifestyle” category by over 20 percent.

People follow brands on Instagram knowing they’re going to be exposed to products. You shouldn’t be afraid to
showcase what you have to offer. Some industries have taken this to heart more than others.Fashion, for example.
40% of the top 1,000 most shared Instagram videos were posted by brands.

Instagram is a mobile-first social network,47% of adult users access Instagram from a smartphone. 53% use a tablet.
and they access Instagram multiple times per day. They also frequently user when they wake up.

Creative Succsess
live the best.
INSTAGRAM PAGE BRAND NYAGATARE
INITIATIVE
PROPOSAL

Instagram - Strategy and Implementation

Instagram profile management:

1. Instagram marketing strategy

2. Content calendar
3. Frequent posts, preparation, and implementation
(at least 7x/week, quantity will depend on brand
needs, current events and results).
4. Effective engagement with Instagram users.
5. Analysis with the help of 3rd party tools and
subsequent image posting adjustments

!
Instagram Profile Photo size: 110 x 110, It should always be the natonal embleme seal on a blue background .Instagram photo size: 1080 x 1080. (110 x
110 pixels). And not insert division or affiliation name in profile picture. Do not alter the profile picture for any reason. When selecting a photo, chose
a rich image/illustration that positively highlights our innovations and social responsiveness.Instagram followers engage more on images showing clear
human interaction and a variety of emotion.The post should include a link for people to learn more about the insitution or the actions in the image.

Creative Succsess
live the best.
OUR PROPOSAL
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

OUR PROPOSAL

We propose to feature in the future planning and implementation of brand Nyagatare branding strategies ,as an initiative that we would
be delighted to execute as a service to our country , since it is the best of our part as youth we can contribute to its development.

Creative Succsess
live the best.
OUR PROPOSAL BRAND NYAGATARE
INITIATIVE
PROPOSAL

Concept Development and execution

As the briefing and administration procedures gets done, the creative team brainstorm to come up with the concept in line
with the theme and purpose of the campaigns. As the concepts get on table, copywriters along with designers execute the
concepts and produce requested deliverables.

Revision

We submit the proposed concepts to the client and let them share their feedback. We make sure we satisfy the client through
the agreed number of revisions until the final work.

Delivery

We deliver the final work per client’s preferred media (online or Offline). We are flexible submitting the source files.

Creative Succsess
live the best.
It requires an inspiring awareness
to entice inward investments
that improve the functionality
of the population
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

LAST WORD

Most of Institutions earmark very little of their annual operating budgets to brand building and Management compared
to infrastructure allocations (facilities, equipment, information technology, Etc.). On the other hand, so many of the
world’s strongest brands like Nike spend on average three times as much for marketing and promotions as they do for
capital investments.

And that shows as well when it comes to global brand recognition, customer loyalty and market dominance.

Scott Bedbury, former Starbuck’s marketing head and Nike advertising director, states in his book, A New Brand World: Eight
Principles for Brand Leadership in the Twenty-First Century, “I can think of no better organizing principle for a company than
the brand itself.” He illustrates how a well thought-out and managed brand mobilizes all of a company’s stakeholders (employees,
customers, investors, etc.)To create value. We couldn’t agree more.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that the information provided by creative success in this presentation is
confidential; therefore, reader agrees not to disclose it without the express writtenPermission of our team.

It is acknowledged by reader that information to be furnished in this Proposal is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or
use of same by reader, may cause serious harm or damage to whever is involved.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

NEXT STEPS

We have availability to begin this project at prior as long as Nyagayare District allow us .
If you have any questions please don’t hesitate to contact us. We look forward to working with you!

Thanking you of your exemplar leadership,

Creative Succsess
live the best.
“We can make it simple,memorable and inviting to look at”
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

Creative Succsess
live the best.

Creative Succsess
live the best.
 BRAND NYAGATARE
INITIATIVE
PROPOSAL

ISHIMWE Pierrot Olivier

C.E.O & Art Director

Contact

̶ :successinfo@gmail.com
̶ : ishinick90@gmail.com

Tel: +250 788 45 05 22

Creative Succsess
live the best.