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  • Part 2 - Ideation (Sostronk Rebranding)

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    The document discusses the ideation phase of redesigning a brand symbol based on a badger. It explores the attributes of badgers in folklore such as being enduring, hardworking, protective and family-oriented. The original symbol was based on a Eurasian badger. The document then shifts to ideating in a new direction incorporating digital elements. References are gathered and the symbol is refined, exploring different fonts and layouts. The process will continue in Part 3.

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    case study

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    Part 2- Ideation (Sostronk Rebranding)

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    The document discusses the ideation phase of redesigning a brand symbol based on a badger. It explores the attributes of badgers in folklore such as being enduring, hardworking, protective and family-oriented. The original symbol was based on a Eurasian badger. The document then shifts to ideating in a new direction incorporating digital elements. References are gathered and the symbol is refined, exploring different fonts and layouts. The process will continue in Part 3.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    14 views1 page

    Part 2 - Ideation (Sostronk Rebranding)

    Uploaded by

    JustHope 0ut
    The document discusses the ideation phase of redesigning a brand symbol based on a badger. It explores the attributes of badgers in folklore such as being enduring, hardworking, protective and family-oriented. The original symbol was based on a Eurasian badger. The document then shifts to ideating in a new direction incorporating digital elements. References are gathered and the symbol is refined, exploring different fonts and layouts. The process will continue in Part 3.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    SOSTRONK BRANDING

    PART 2

    Subject: Designing Brand Experiences Name: Preet Ghelani Roll no: 14 Class: 3rd Year BFA

    IDEATION PHASE

    In the previous part I’d covered my research, discovery and

    proposal part of this project, after which I started ideating.

    Sketching out ideas

    Midway I realised...
    The original symbol is based on a creature called ‘badger’.

    Its physical appearance varies from place to place. It’s also

    known as the ‘eurasian badger’ and ‘honey badger’.

    ATTRIBUTES OF A BADGER

    In various folklores they are portrayed
 The badger was thought to be a ‘story - keeper’ of

    as Enduring, Hardworking, Protective
 the animal kingdom; gathered Wisdom, Courage

    and Family-oriented & Persistence from the stories it had assembled

    The celts looked at the animal as sort of



    concious, leading you to defend your
 They showed ferocity when threatened
    moral & spiritual beliefs

    Ideating in a new direction

    DIGITAL IDEATION

    A few references

    REFINING THE SYMBOL

    FINAL SYMBOL

    EXPLORING FONTS & LOCKUPS

    C ONTINUED IN PART 3

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