FACTORS AFFECTING

THE SUCCESS OF A
BUSINESS
CUSTOMER LOYALTY

-an ongoing emotional relationship between you and your customer,

manifesting itself by how willing a customer is to engage with and
repeatedly purchase from you versus your competitors. Loyalty is the
byproduct of a customer's positive experience with you and works to
create trust.
 LOCATION

Location plays a huge role in attracting and retaining

the best employees, many of whom keep a close eye
on where they're based in order to optimize work-life
balance. Good location decisions can significantly
boost a company's long-term performance. Poor
ones can cost millions in lost talent, productivity and
capital.
 PERSEVERANCE

When your company keeps pushing forward despite

obstacles and challenges. Without a decision to keep going
no matter what, a business would crumble when faced with
any difficulty. But a core value of perseverance motivates
you and your employees towards success it
 STRONG VISION

-provides a sense of purpose and direction for the

business. Your vision will help you define your short and
long-term goals, and guide the decisions you make along
the way
 50

LEADERSHIP
40

Leadership in business is the

30
capacity of a company's
management to set and achieve
20
challenging goals, take fast and
decisive action when needed,
10
outperform the competition, and
inspire others to perform at the
0
highest level they can. As a leader,
you must pave the way to success
for everyone.
 QUIZ
1 2 3
"A SENSE OF PURPOSE IS THE BYPRODUCT OF A
AND DIRECTION FOR THE CUSTOMER'S POSITIVE
BUSINESS" EXPERIENCE WITH YOU
AND WORKS TO CREATE
TRUST

4 5

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