AN INSIGHT INTO INSIGHT

7 definitions by practitioners

Brought to you by
NEERAJ SHARMA
SENIOR VICE PRESIDENT
STRATEGY@ L&K SAATCHI
An insight reframes. It helps you
see a problem differently, or
identify an unexpected solution,
or both.
TORU JHAVERI
EX-HEAD OF STRATEGY, DDB MUDRA

Truths that are always present

but rarely noticed.
TIYASHA RAY
CREATIVE DIRECTOR

An insight is a revelation that is

so true that it feels obvious in
retrospect.
(RETOLD BY) NEHA KULKARNI
BRAND STRATEGY CONSULTANT
 An insight is a simple human
truth that immediately makes
everyone who hears it, want to
tell you a story about how once
they too experienced the same
thing.
SONAL JHUJ
GLOBAL BRAND STRATEGY, LEGO
 It’s the ‘Why’ behind the
observation."
Observation: In a crowded local when the fourth person moves out and
only 3 people are sitting like they are supposed to, all the three feel
happy. Now put a ‘Why’ to it

Insight: Humans love space

SRIJAN SHUKLA
GROUP CREATIVE DIRECTOR
Insight is what you get when you
keep interrogating the most
obvious truth till it finally starts
speaking.
NANDAN MAJUMDAR
PLANNING DIRECTOR, 82.5
Insight is an unexpressed reason
for why people behave in a
certain way
ANKIT SINGH
EVP STRATEGY, LEO BURNETT
AN INSIGHT INTO INSIGHT
7 definitions by practitioners

Brought to you by
NEERAJ SHARMA
SENIOR VICE PRESIDENT
STRATEGY@ L&K SAATCHI