Research-Template-print (1) .1674775297023

NICOLITES MONTESSORI SCHOOL
PERCEIVED EFFECTS OF ONLINE SHOPPING TOWARDS

PURCHASING BEHAVIOR OF ABM 12 NICOLITES
MONTESSORI SCHOOL
BY:
FRANZ DANA B. CABINGAN
JOHN DUSTINE B. SALANGUIT
ANABELLA MARIE IBAY

Accountancy, Business, and Management
Nasugbu, Batangas
2022

PURCHASING BEHAVIOR OF ABM 12 NICOLITES
MONTESSORI SCHOOL
A Thesis
Presented to
The Faculty of Accountancy, Business, and Management

Nasugbu, Batangas
In Partial Fulfillment
of the Requirements
in Senior High School
By
ANABELLA MARIE IBAY
July 2022
Copyright by
ANABELLA MARIE IBAY
July 2022
ACKNOWLEDGMENTS
The researcher, with much sincerity and deep appreciation, would like
to convey his heartfelt thanks and gratitude to the following persons who
inspired and helped us in the preparation and completion of this study.
Mr. Ronald M. Orcuse,Nicolites Montessori School's School President
and Owner, for his encouragement and support of this project.
Mr. Reymar G. Mendoza, the researcher's Thesis Adviser, who
provided knowledge and encouraging suggestions in the field of research.
Mrs. Josephine F. Vitales and Mr. Jamer Chrisitan Manuel Deleola,
our statistician, for their patience and for sharing their knowledge in analyzing
and tabulating the data used in the study.
All respondents of this study, for their patience and cooperation in
answering the questionnaire.
And above all, to Almighty God for giving him the strength and
courage as well as the intelligence and confidence to carry on with this
endeavor.
F.B.C
J.B.S
A.M.I
DEDICATION
This piece of work is heartily and lovingly dedicated to the parents who
inspired the researcher to pursue this particular study.
F.B.C
J.B.S
A.M.I
TABLE OF CONTENTS
Page
TITLE PAGE i
COVER PAGE ii
COPYRIGHT PAGE iii
ACKNOWLEDGMENTS iv
DEDICATION v
Chapter
1 THE PROBLEM AND ITS BACKGROUND
Introduction 1
Background of the Study 2
Statement of the Problem 3
Hypothesis 4
Significance of the Study 5
Scope and Delimitation of the Study 5
Definition of Terms 6
2 REVIEW OF RELATED LITERATURES AND STUDIES
A. Related Literatures
Foreign 8
Local 13
B. Related Studies
Foreign 20
Local 25
C. Synthesis of the Related Studies 29
D. Theoretical Framework 29
E. Conceptual Framework 31
3 RESEARCH METHODS AND PROCEDURES
Research Method 32
Respondents of the Study 33
Research Instrument 34
Construction and Validation of the Instrument 35
Data Gathering Procedures 36
Statistical Treatment of Data 37

Ethical Consideration 38
Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
Online Shopping is a fast growing concept nowadays, globally, and it is
seen that the number of online shops have been increasing. It is also obvious
that there has been an upward trend of consumers who want to purchase
online rather than conventional shopping. Millennials as the biggest supporter
of the online market will contribute to the success of online retails in the
future. The Internet is widely used by people of this generation and in fact,
people feel much more comfortable using this internet for a variety of
purposes including Online Shopping.
The growth of internet technology has found a strong impact on global
business. The internet created a new environment of e-commerce and has
provided opportunities to connect busing through the internet across
worldwide. The usage of the internet has increased due to its significant tools
of fast information delivery to the users also providing more choices of
browsing in a shortest possible time. Today, the internet is used for several
purposes among online shopping. Online shopping opens a new window for
the business which is known as business-to-consumer where individual
benefits using internet technology to buy and sell products electronically.
The development of internet technology has a significant impact on
international trade. The internet has given rise to a brand-new e-commerce
environment and made it possible to connect businesses online all over the
world (Alkailani & Kumar, 2011). Due to the internet's important instruments
for quick information delivery to consumers and its provision of more surfing
options in the shortest amount of time, usage has expanded. Today's
population of online shoppers uses the internet for a variety of purposes.
Online shopping offers a new window for the business which is known as
business-to-consumer (B2C)where individual advantages using internet
technology to buy and sell things electronically (Masoud,2013).
The online shopping required more customer intention compared to
purchasing physically (Chowdhury & Ahmad, 2012).Although, the rapid
growth of online shopping market is optimistic for the future growth but
negative aspects arose in conventional shopping methods. Lack of visual
contact or physical existence of the product the trust related factor among
consumers is highly dominated in online shopping and discourages methods
of online shopping (Lim et al., 2016).

Masoud (2013) asserts that the success of the online retail industry depends
heavily on consumer trust as the need for customer protection and privacy
grows. Since there is no consumer input in the transaction process,
understanding consumer behavior is essential.
The students at the Nicolites Montessori School (ABM 12) who
presently support the internet market will have an impact on how well online
retail does. People in this age group routinely use the internet, and they are
actually fairly responsible doing so for a variety of purposes, including online
shopping. This research paper investigates the relationship between various
factors that influence consumer behavior when it comes to online shopping.
Background of the Study
Online shopping requires more customer intention compared to
purchasing physically. Although the rapid growth of the online shopping
market is optimistic for the future growth, negative aspects arose in
conventional shopping methods. Lack of visual contact or physical existence
of the product the trust related factor among consumers is highly dominated
in online shopping and discourages methods of online shopping. The
consumer behavior is critical to decode during transactions because
consumer contribution does not exist. The buyers easily find what product
they want to buy and buyers did not exert any physical effort unlike in the
conventional shopping. Different advantages and disadvantages are always

present. Consumers bought products in online shops such as clothes,
accessories, stationery products, etc. Buying online also brought benefits for
the buyers in terms of buying different products.The development of the
internet has altered how firms operate globally (Adnan,2014). Since the last
ten years, e-commerce and internet use have both increased significantly
(Yörük et al. 2011). People can connect with distant friends and family via the
internet with just a few mouse clicks (Khalil, 2014). People utilize the internet
for a variety of purposes, including product information searches, service
comparisons, pricing and quality assessments, and payment transfers
(Moshref et al. 2012).The internet has emerged as a vital tool for online
shopping and communication in many technologically advanced nations. On
the internet, where a large variety of products are available, people can
conduct searches for information and products at any time of day (Moshref et
al. 2012). InAlong with the popularity of the internet, the online retail industry
is expanding year after year (Ariff et al. 2013). Online features such as
convenience, usability, affordability, time savings, and other reasons have led
to a shift toward online buying.Compared to physically shopping, products
and brands are delivered quickly (Adnan, 2014).
Theoretical Framework
Decomposed into self-efficacy (self-confidence in one's ability) and attitude,
thist has been broken down into collectivism vs. individualism, long vs. short
term orientation, subjective norms, facilitating conditions (access to resources
to engage in a behavior), and direct and moderating effects of culture Triandis
(1994). In order to comprehend the concept of control in the context of B2C e-
commerce, this study focuses on self-efficacy. Consequently, the term
"perceived behavioral control" is used to describe the "customer perception of
control over a possible transaction, obtained from supporting situations that
render such control." Pavlou & Chai, (2002). Both the intent to transact and
the actual transaction are positively affected directly by perceived behavior
control Ajzen (1991). A possible transaction's attitude is the "total appraisal of
desirability with a certain Web merchant" in the context of e-commerce
Pavlou & Chai (2002). The expectation is that attitude will positively affect the
desire to transact Ajzen (1991) The consumer intends to engage in an
electronic exchange connection with Web shops and has the intention to
make a purchase online. The behavioral intention of customers to engage in
online purchasing can be understood as the consumers' intention to transact
in e-commerce Pavlou & Chai (2002). In both countries, it is thought that the
intent to transact influences the actual transaction favorably.
Conceptual Framework
Applying the foregoing theory of Pavlou & Chai (2002), the
conceptual framework of the study presents the system of concepts,
assumptions, expectations, and outcomes that support this research study.

The researchers came up to this study guided by the concepts presented in
the research paradigm below. This made use of the System Approach with
the Input-Process-Outcome as framework. Frame I represents the input of
which includes the factors that influences consumer’s purchase behavior, the
impact of online shopping to consumers, the learning capacity of the senior
high school students. It introduces the ideas as the foundation that build up
the study Frame II represents the process which includes formulation
validation and approval of the questionnaire, distribution of questionnaire,
retrieval of questionnaire, tallying of data, analysis and interpretation of data.
Frame III reveals propose teaching base on the findings of the study. This
result found in this study in line with the input and the process.
INPUT
PROCESS OUTPUT
The profile of the respondents

in terms of: Gender: Age.
The factors influence the

consumer's purchase intention
in online shopping in terms of:
Psychological;
Social:Advertisement.
Formulation validation
The common factor that and approval of the
impacts consumers spending questionnaire.
habits online shopping. PERCEIVED
Distribution of EFFECTS OF
The factors correlated with one questionnaire ONLINE
another to affect the Students SHOPPING
purchasing behavior. Retrieval of TOWARDS
questionnaire Tallying PURCHASING
The significant is the responses of data BEHAVIOR OF
of the respondents of the ABM 12
Senior High School Students at Analysis and NICOLITES
Nicolites Montessori school interpretation of data
MONTESSORI
perceived internet shopping
SCHOOL
and how they behave while
making purchases.
Fig. 1.1 (2023)

Research Paradigm
PURCHASING BEHAVIOR OF ABM 12
STATEMENT OF THE PROBLEM
The study will be conducted to measure the perceived Effect of online
shopping Towards Purchasing Behavior of Senior High School Students of
Nicolites Montessori School Specifically, this study seeks to answers the
following questions:
1. What is the profile of the respondents in terms of?
1.1 Gender; and
1.2 Age?
2. What factors influence the consumer's purchase intention in online
shopping?
2.1 Psychological;
2.2 Social; and
2.3 Advertisement?
3. What is the common factor that impacts consumers spending habits online
shopping?
4. How are these factors correlated with one another to affect the Students
purchasing behavior?
5. How significant is the responses of the respondents of the Senior High
School Students at Nicolites Montessori school perceived internet shopping
and how they behave while making purchases?

HYPOTHESIS/ES OF THE STUDY
Ho There is no significant relationship in the responses of the students
about the Perceived effects of online shopping towards purchasing behavior
of ABM 12
SIGNIFICANCE OF THE STUDY
The main purpose of this study is to develop the effects of online
shopping towards purchasing behavior of ABM-12 of Nicolites Montessori
School. This study also obtains to know the different factors that may put a
significant impact on student's (customer) purchasing behavior via online
shopping at any E-commerce business site. The findings of the study will help
the customer advised about the critical effects of online shopping considering
customer's behavior. The result of this study will be useful for the following
groups as follow:
As to Online Customers. This research will benefit the students themselves
by developing the crucial effects of shopping online. This research will also
serve as a guideline to the students (customers) to have knowledge with
regards the positive and negative impact of purchasing online.
As to Researcher. Researchers appreciate this study because it helps them
understand why students buy products online. This information is useful to
researchers because it can help them build more effective marketing

initiatives to reach students. Furthermore, the study provides insight into how
students perceive effects of online shopping, which might aid researchers in
developing measures to promote more responsible spending among senior
high students.
As to Future Researchers. This study will also give benefit to the future
researchers. By obtaining the result of this study, future researchers may
compare the significant impacts of online shopping regarding purchasing
behavior of students (customer) from now and in the future.
SCOPE AND LIMITATION/DELIMITATION OF THE STUDY
This study will focus on perceived effects of online shopping towards
purchasing behavior of ABM 12 students. The primary subjects of this
research study will consist of the grade 12 students enrolled in the academic
year 2022-2023. The respondent will be limited to fifty four (57) grade 12 ABM
students who are in the Nicolites Montessori School at Nasugbu,Batangas.
Additionally, a "purposive" or "convenient" sampling in Grade 12 ABM will be
used to choose all participants.
DEFINITION OF TERMS
Here, the researcher defines new and different terms used in the study
using conceptual and operational definitions written in complete sentences
and arranged alphabetically.

Accountancy, Business and Management (ABM). Based on College of arts
and Technology, the Accountancy, Business, and Management Strand—or
ABM strand—seeks to prepare the young business leaders of
tomorrow.Accountancy, Business and Management or ABM is used in the
study as the strand of the respondents.
E-commerce. According to Ben Lutkevich (2022), e-commerce (electronic
commerce) is the buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, primarily the
internet. During the study, E-commerce was used in a similar way as online
shopping, where you could buy and sell via the internet.
Global business. Based on Global business, a global business is a company
that operates facilities (such as factories and distribution centres) in many
countries around the world. In this study Global business is a company that
operates facilities.
Income. According to Michelle P. Scott (2022), income refers to the money
that a person or entity receives in exchange for their labor or
products.However, in this study, it refers to the money that a person or entity
receives for their labor.
Internet. According to Robert Kahn (2023), the Internet is a vast network that
connects computers all over the world. Through the Internet, people can
share information and communicate from anywhere with an Internet

connection. However, in this study, it refers to a tool that people use for
marketing.
Online Shopping. Based on Oxford Dictionaries, online shopping is: “The
action or activity of buying goods or services over the Internet.” In this study
the Online Shopping refers to it refers to the hobby or way of people buying
items nowadays.
Perceived risk. As per IGI Global, the consumer's level of uncertainty
regarding the outcome of a purchase decision, especially in case of high
priced item. In this study it refers to the outcome of purchasing behavior.
Purchasing Behavior. As per MBA Skool Team It is the sum total of the
attitudes, preferences, beliefs and decisions regarding the consumers
behavior when purchasing a product or service in a market. In this study it
refers to the attitudes and decisions regarding the consumers behavior when
purchasing a product.
Search cost. According to Clay Halton (2022), search cost is the time,
energy, and money that buyers and sellers in a market expend in trying to find
one another in order to engage in transactions. In this study it refers to the
time, energy, and money that buyers.
Technology. As per Wikipedia, technology is the application of knowledge to
reach practical goals in a specifiable and reproducible way. In this study

Technology allows businesses to ensure that every aspect of the consumer
journey is smooth, intuitive, and time-saving.
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the review of related literature and studies that
have bearing on the present study. It also includes research taken from
theses and dissertations that are significant to the present undertaking.
A. Related Literatures
FOREIGN
Ahmed, Z. et. al., (2017) The research findings have managerial
implications for a variety of stakeholders. The findings also provide certain
understandings and feedback to e-traders in order for them to develop and
apply different trade tactics in order to increase consumers' online purchasing
intentions. Web-retailers may offer free subscriptions to potential online
buyers as well as free samples to test the services and products to create the
conditions for perceived benefits. According to the current research, domain
specific innovativeness has a positive and significant effect on customer

purchasing intention, so web-retailers may use new and latest features to
make their online shopping stores more appealing and user friendly. To
increase consumer impulse purchase orientation, web-retailers may send e-
mail updates on product improvements or offer exceptional discounts for a
limited time to attract potential customers.
Al-Debei, M. et. al., (2015) The goal of this paper is to investigate
Jordanian consumer attitudes toward online shopping. In order to investigate
the effects of trust, perceived benefits, perceived web quality, and electronic
word of mouth (eWOM) on consumer attitudes toward online shopping, the
paper introduces an integrated model that includes these variables and their
relationships.The empirical findings of this study indicate that trust and
perceived benefits influence consumer attitudes toward online shopping.
Trust is a function of perceived web quality and eWOM, and eWOM is a
function of perceived web quality. According to the findings, trust and
perceived benefits are important predictors of consumer attitudes toward
online shopping. Furthermore, the authors discovered that higher levels of
perceived web quality are associated with higher levels of trust in an online
shopping website. Perceived web quality was discovered to be a direct
predictor of trust, and the latter influences perceived benefits positively and
significantly. Furthermore, the authors discovered that perceived benefits and
trust accounted for 28% of the variation in online shopping attitudes.

Bashir, R. et. al., (2015) This research paper investigates the
relationship between various factors that influence consumer behavior when it
comes to online shopping. Online shopping refers to the recent trends of
being able to buy everything from home. The focus of this research is to
explain the influence of five major variables that were derived from literature.
Trust, time, product variety, convenience, and privacy are the variables that
determine how consumer purchasing behavior reflects online shopping
trends. Data was collected using a specific measuring instrument. This
instrument was a completely self-developed and standardized two-section
questionnaire. According to the statistical analysis of the data, trust and
convenience will have a significant impact on the decision to buy online or
not.
Ariff, M. et. al., (2014) The growth of e-commerce has increased the
global popularity of online shopping. According to reports, the Malaysian
online shopping market was worth RM1.8 billion in 2013 and is expected to
grow to RM5 billion by 2015. However, in 2012, online shopping was ranked
11th out of 15 reasons for using the internet. Consumers' perceived risks of
online shopping have emerged as a hot research topic because they directly
influence users' attitudes toward online purchasing, and their attitudes have a
significant impact on online purchasing behavior. This study provides
empirical evidence in the study of consumer online behavior through its

conceptualization of consumers' perceived risk, attitude, and online shopping
behavior.
Prashar, S. et.al., (2017) In recent years, India's e-commerce industry
has experienced unprecedented growth. Investors have been aggressively
funding India's e-commerce sector, recognizing the country's significant e-
retail opportunity across multiple segments. This expansion has been fueled
by rapid technological adoption, rising living standards, an aging population,
and an economically advancing middle class, as well as increased access to
the Internet via broadband and the use of smartphones and tablets. The entry
of global e-commerce behemoths has heightened competition for domestic
players. Web atmospherics are used by e-retailers to differentiate themselves
from competitors and to elicit positive cognitive and emotional states in online
customers. However, despite the fact that the Indian online market is
expanding at an exponential rate, it remains unexplored in terms of shopping
behavior.
Rungsrisawat, S. et. al., (2019) The goal of this research is to identify
the factors that encourage and influence consumers' online purchasing
behavior. In a world where everything is available on the internet and
everything is becoming digitized, developing and emerging markets are still
lagging behind developed markets and must catch up in order to compete.

There are numerous factors that influence consumers' online purchasing
behavior, but this study will only look at those that have the greatest impact.
Zendehdel, M. et. al., (2016) Recent advancements in Internet
communication have altered business performance and interactions between
producers and consumers. The Malaysian government has made numerous
efforts to provide the society with electronic devices to facilitate Internet
commerce or e-marketing. Paying attention to the factors influencing online
shopping attitudes is critical for marketers developing marketing strategies
and increasing sales. This study investigates the factors influencing students'
online shopping attitudes in Malaysian universities around the Klang Valley
area. The study found collectivism/individualism to be at the individual level.
Previous research has revealed that individualism/collectivism appears to be
the most widely used approach in cultural consumer behavior.
Roy, P. et.al., (2022) The study's goal is to assess the impact of
COVID-19 and to identify the factors that influence consumer purchasing
behavior in both online and offline settings. There was a review of conceptual
and empirical studies on consumer purchasing behavior in relation to online
and offline shopping. The literature review was carried out using a term-based
search approach that was limited to a specific timeframe and online
databases. Based on commonalities and trends, the variables that influence
consumer purchasing behavior toward online and offline shopping were

grouped together. Several major factors related to online and offline
purchasing influenced consumer purchase behavior during the COVID-19
crisis, according to the study.
Hwang, Y., et. al., (2014) The purpose of this paper is to find studies
on online purchase behavior research that were published after 2000 in the
major management information systems (MIS) and electronic commerce
journals. These are classified website usage studies and online purchasing
behavior studies, respectively. The review provides a comprehensive picture
of the domain of online consumer behavior. The paper provides an insight
into the field of electronic commerce and online consumer behavior with
further discussions on theoretical and practical implications of these studies.
Mathew, P. et. al., (2014) With over 200 million Internet users in India,
according to October 2013 data, e-commerce holds great promise. However,
converting e-users into e-consumers still remains a challenging task for e-
retailers. Although Internet penetration has increased in India, capitalizing on
market potential is largely dependent on how Indian online users use the
Internet. This study looks at the factors that influence online purchases in
India. Because these variables do not influence online purchase behavior
independently, we attempted to establish interrelationships between these
variables (Internet usage, perceived risk, website attributes, influence of

previous online shopping experience on perceived risks) to better understand
purchasing behavior.
LOCAL
Legaspi, J. et al., (2018) The study about “Impulsive Buying Behavior
of Millennial on Online Shopping” . The objective of their study is to examine
the extent, findings on consumer behavior among millennial in the Philippines
regarding online impulse purchase behaviors. Study how the growing
accessibility of goods and services with online possibilities has led to a
diversification in the purchasing habits of Filipino consumers. In four scales,
the study described Filipino Millennial as online impulse buyers: the Level of
Impulsiveness in Purchase Decision Scale, the Consumer Impulsiveness
Scale, the Optimum Stimulation Level Scale, and the Self-monitoring Scale in
the local context. Participants were millennial between the ages of 19 and 35
who were unmarried, married, working or in school. These Millennials utilize
social media (such as Instagram and Facebook) and have signed up to get
promotional emails from various businesses and people. They've tried using a
credit card, debit card, or cash-on-delivery to make purchases
online.According to the findings, when it comes to internet buying, Filipino
Millennials do not make impulsive purchases. The impression of security
flaws and the quantity of options available through other traditional retail
channels have been cited as important impediments to increasing the
incidence of impulsive purchases made online.
Nartea, M. et al., (2019) The Philippines has risen to third place among
the Asia Pacific nations in terms of the percentage of people who use the
platform for online product purchases. This is because many people have
abandoned the traditional form of trading goods and are now participating in
the online shopping craze. The aim of their study aim the answer this
research question: “What factors are affecting the buying behavior of
consumers?” sought to understand how the variables of online shopping
affect how consumers make purchases. The researcher chose to employ
theUsing a random sample, descriptive research examines the "what it is" of
the present day. The findings showed that customers take into account
elements like sales promotion, advertising, and social atmosphere, Feedback,
Payment procedure, and Logistics, and that they go through a Consumer
Making a purchase decision. The researchers discovered using Pearson's R
or the Pearson Correlation Coefficient that the elements of online shopping
and consumer purchases have a substantial relationship Making decisions
designing and Implementing thTherefore, the internet business needs to
consider these elements when eir online stores will result in increased sales.
Gañac, C. G. (2018) Conducted a study that aims to to explain the
explosive growth of online purchasing in more ways than one developments

in technology, but also by consumers' innate propensity to engage in
experimental consumption and buying. The researcher predicted that due to
the Internet, there are now many opportunities for shoppers to engage in
exploratory activity.The thesis of their study is that online buying has
promoted information exploration, increased Involvement in evaluation and
impulsive purchasing to raise consumers' optimum stimulation levels (OSLs).
It employed the general purchase decision model as a framework to assess
online shopper exploration. They investigate the putative association using
descriptive research utilizing an online poll of 388 internet users. Internal
consistency was validated by principal component analysis on the OSL and
exploratory buying behavior components measurements, which are empirical.
Variety-seeking, sensation-seeking, and inattentiveness were revealed to be
OSL qualities. A statistically substantial relationship with actual exploratory
customer activity. The greatest variety-seeking OSL display was Purchasing
and information-seeking behavior have correlation coefficients above 0.50.
The researcher conclude, that across the range of information,
sensation-seeking shown the smallest correlation with exploratory purchasing
behavior. Consumer inattentiveness showed the largest link with impulsive
buying, while acquisition to purchase behavior. Income did not significantly
influence OSL features related to exploratory consumer behavior, either
directly or indirectly.
Braza, N. et. al., (2022) entitled “Impact of Advertisements on the
Buying Behavior of rural consumers in Laur, Nueva Ecija, Philippines”. The
objective of their study is to investigate how advertising affects rural families
in Laur, Nueva Ecija, Philippines, when making FMCG purchases. It tries to
ascertain how rural households view advertising and what elements should
be taken into account to create a specific commercial that is appropriate for
rural families. The study employed a quantitative methodology, and data will
be gathered through the use of random sampling and descriptive correlational
research. Their study will assist firms in comprehending how marketing
impact consumer behavior in rural areas. In order to effectively interact with
and build relationships with rural clients, these businesses will enhance and
coordinate their promotional materials.
Bacay, I. et al., (2022) The study concentrated on Shopee's significant
online purchasing occasions, which will make the platform the top online
shopping app in the Philippines by 2020. In order to identify the gaps in an
online event, the study empirically observed and analyzed how the factors
influenced users to participate and develop their purchase intentions while
taking the ongoing pandemic into consideration. The factors that were
observed are Celebrity Endorsers & Social Media Influencers, Advertising
Appeal, Creative Sales Promotion/s, and Timing. The study used a online
survey questionnaire, allowing the researchers to acquire quantifiable data

through Likert Scale questions or statements that allowed the respondents to
answer depending on their level of agreement. It was determined that the
effectiveness of each factor and its influence on purchase intention was
revealed by performing Descriptive Statistics and Regression Analysis that
creative sales promotions (offering free vouchers, providing promotional
codes, discount deals, etc.) to consumers and timing of events have a
significant effect on Shopee users' purchase intention, which are ideal for
marketers to use as tools to develop effective marketing strategies to attract
customers.
Moreno, D. et. al,. (2022) The study's findings indicate that online trust
has a positive impact and influence on customers' online impulse-buying
behavior. This suggests that as online trust becomes more visible in
customers' minds, the desire to buy impulsively grows. The study adds to our
understanding of the topic by incorporating a comprehensive set of contextual
indicators that influence online trust, all of which are significant. As a result,
online businesses must prioritize external factors that influence purchasing
behavior, such as e-content, e-design, e-reviews, and e-promotions.
Furthermore, equal importance should be given to quality, security and safety,
and transparency in order to build online trust among consumers and provide
the highest level of perceived enjoyment among their customers, which may
result in customer relationship and loyalty.

Dulay, F. A et. Al., (2022) Despite increased e-commerce sales, the
Philippines lags behind other countries in terms of expanding and advancing
e-commerce. The COVID-19 epidemic has altered and claims to permanently
alter Filipino consumers' online shopping patterns. According to the findings
of this study, Filipino consumers of all ages are eager to make their online
transactions worthwhile. Consumers will try to learn and seek for as much
information on electronic devices as possible, even if it means going outside
the platform, in order to decide whether or not to purchase the product.
Because physical inspection is not possible when purchasing through internet
markets. Following the completion of this research study, the researchers
discovered that the Product-Related Details, namely the Brand, Price, Quality,
and Advertisement, have the biggest influence on Filipino consumers'
purchase behavior on electronic items. The researchers anticipated the
findings since this study will help Shopee and, in particular, Lazada align and
improve the availability of information and product placement on the platform.
Manapul, K. et. al,. (2022) The study's findings were able to provide
new behavioral tools to online retailers in the Philippines, as well as the notion
that shipping fees influence most consumers but not necessarily in terms of
their customer purchase decisions, as when it's an item they consider
essential or satisfactory according to their personal standards, they don't mind
shouldering the shipping fee, but rather their likelihood of purchasing from
various e-commerce sites.. The researchers discovered that when offered
and given a lower shipping fee and promotions such as free shipping,
discounted shipping, and so on, most online buyers are persuaded to spend
more. Finally, shipping charge promotions are beneficial to firms as a
technique for enticing potential clients to try out their e-commerce. Shipping
charge promotions allegedly urge existing clients into adding greater volume
into their purchase habits.Given the importance of shipping rules in the fast
expanding online retail sector, the researchers feel that additional research on
this topic could provide significant insights into customer behavior as well as
online e-commerce policy. It is critical to investigate free shipping on shipment
returns. The study also noted Shopee's unique shipping techniques, such as
providing free shipping vouchers in exchange for using their product Shopee
pay and providing free shipping when purchasing from overseas vendors.
These new free shipping tactics demonstrate the relevance of shipping
policies for e-commerce firms and provide incentive for additional research.
Astoriano, L. et. al,.(2022) The researchers sought to know the link
between consumer involvement and digital marketing, which leads to
purchase intentions. Given that Filipino customers might be regarded as
modernized, the study attempted to create an in-depth analysis of how firms
would adjust their course and opt-in transcendence towards technological
advancement. Furthermore, as stated in the researchers' findings, the study

was able to solidify its assumptions. The findings suggested a good
consequence in which digital marketing was viewed as a practical and
necessary aspect of today's generation of marketing and prepared the way for
eCommerce, elaborating the links between customer involvement, digital
marketing, and purchase intentions. The current study has filled a gap in the
literature by investigating the influence of digital marketing in the Philippines.
The study shows marketers, businesses, and future academics how
marketing content delivered via social media and email affects consumer
behavior, specifically customer engagement and buy intent.
De Guzman, A. et al,. (2022) entitled ‘Oniomania: A Phenomenological
Study on Online Shopping Addiction’ The goal of this study was to identify the
qualities that encourage participants to use online shopping apps and
websites. The findings may lead to the conclusion that people shop online for
the convenience of having things and services delivered to them without
having to leave their homes. Boredom can also impact impulsive purchases,
especially when it serves as a stimulus for spending. And the majority of
respondents stated they do their shopping online on a regular basis.For many
people who shop online using scrolling online purchasing software, watching
Facebook live selling has become a form of entertainment. Finally, the
necessity for participants to stay up with the latest developments in the
environment when purchasing items and services is a frequent element that

motivates people to download and use online shopping apps like Lazada and
Shopee. Based on the participants' personal experiences with online
shopping addiction, the researchers concluded that online shopping
applications or websites help our users cope with the ennui caused by the
epidemic in recent years.Being addicted to internet shopping improves one's
stress-coping mechanisms and motivation to study because it allows one to
release negative feelings and brighten one's mood. Some participants,
however, say that their online shopping addiction is causing financial troubles
(they spend beyond their means) and has resulted in the dissolution or strain
of their relationships. Furthermore, it reveals that an online shopping
addiction, also known as Oniomania, leads to impulsive and compulsive
purchasing behavior.The study also discovered that the majority of individuals
are more open with their friends about their online shopping
addiction/Oniomania than with their relatives. Addiction to internet purchasing
causes a host of issues and challenges that cannot be avoided. According to
them, the most effective strategy to break an internet shopping addiction is to
give people time to think about what they want to buy, weigh the pros and
negatives, and evaluate other elements of their lives that need to be
addressed.
B. Related Studies
FOREIGN
Shahzad (2015) Online commerce is expanding daily. Online shopping
has several advantages, including time savings, ease, and a wide selection of
goods. Online buying is viewed by consumers to involve a variety of
perceived risk considerations and psychological factors. Financial loss,
product performance risk, delivery risk, trust & security risk, and website
design risk are all examples of perceived risk. The empirical data will be
gathered from a population of 100 respondents.
Adnan, H. (2014) In various technologically developed countries,
internet has become an important medium of communication and online
shopping. People can search products and information 24 hours a day over
the internet where a wide selection of products is available (Moshref et al.
2012). In addition to the popularity of internet, the growth of online shopping
business is increasing every year (Ariff et al. 2013). There has been a move
towards online shopping because of different online factors including
convenience, ease of use, low cost, time saving, various online products and
brands, with fast delivery as compared to shopping physically (Adnan, 2014).
Online shopping is the third most common use of internet after web surfing
and email uses (Yörük et al. 2011). Like in all marketplaces, also on the
internet buyers and sellers come together to share products, services, and
information (Adnan, 2014). Consumer can buy the products and services
anytime from anywhere and thereby pass over the limitations of time and
place (Adnan, 2014).
Alyami, Spiteri (2015) Few studies have looked into why international
university students (IUSs) shop online for psychological and practical
reasons. This study uses a modified version of the Technology Acceptance
Model to evaluate the motives, perceptions, and behavior of 142 IUSs (TAM).
Results show that perceived amusement had a greater influence on attitudes
about online purchasing than perceived usefulness and perceived self-
efficacy (ATT). Attitude toward risk (ATT) and behavioral intentions (BI) had
no relationship with one another, and neither did actual behavior. Experience
was closely associated to ATT, while TAM measurements were not
significantly impacted by demographics. The main driving forces for IUSs to
shop online were amusement and utility. (E. Alyami, L. Spiteri, 2015)
Islam, (2021) Consumers now have access to the most cutting-edge
platforms and innovative options for buying and selling through online
marketplaces thanks to China's booming e-commerce market and the quick
development of e-platforms there. Online shopping will unquestionably take
over as the primary method of shopping in the future. Cross-border online
shopping has developed into one of the upcoming key business models
thanks to the Belt and Road Initiative (BRI) of China, which aims to set the
world on a new trajectory of higher growth and human development through
the connectivity of infrastructure, increased trade, and investment. (MD S.
Islam, 2021)
Chen et. al., (2012) Positive impulses are less powerful stimuli and
draw less attention than negative impulses. The research demonstrates that
when the percentage of unfavorable internet evaluations regarding a certain
good increases, shoppers' intentions decrease. When a prospective customer
encounters a significant number of bad web reviews, a negative anticipation
of the product is created.
Agift et al., (2014) A marketer must consider a variety of strategies
while trying to sell their goods, and in the present environment, e-commerce
is the most widely used method. Everything is available online from A to Z,
whether it is durable or not. Some websites are made expressly to offer only a
certain type of product, while others sell everything. Customers are influenced
to shop online by important features like comprehensive information, comfort
and relaxed purchasing, less time consumption, and simple pricing
comparison. (Agift et al., 2014) Agift, A., Rekha, V. and Nisha, C. (2014),
Prashar et. al., (2017) In India, the e-commerce market has grown at
an unparalleled rate in recent years. Investors have been actively supporting
the e-commerce industry, eyeing India's large e-retail opportunity across

several segments. Rapid technological advancement, rising living standards,
an aging population, the rise of the middle class, as well as increased use of
smartphones and tablets and broadband have all contributed to this
expansion. The competition for domestic players has expanded as a result of
the advent of international e-commerce behemoths. To set themselves apart
from their rivals and encourage favorable cognitive and emotional states in
online shoppers, e-retailers use web atmospherics. Even though the Indian
online industry is expanding rapidly, little is known about its consumers'
purchasing habits.
Baek et. al., (2012), consumers are more likely than ever to read
evaluations of products before making an online purchase. Reviews from
other customers who have already purchased the goods through online
shopping websites are supplied as an alternative to the official product
information offered by the merchants.
Gu et. al., (2021) National businesses had the chance to diversify their
product lines in order to replace imported goods and offer other businesses
and international enterprises' branches with the resources they need. B2C
sectors, on the other hand, saw a reduction in consumer spending power and
international mobility. Additionally, customers continued to favor cheap goods
and services while shifting their priorities toward health and safety. Products
that enhance a sense of coziness and comfort in a living area attracted more
attention than usual. In general, consumers postponed some of their
demands due to the situation's uncertainty and unpredictability. Both the
consumer market and the industrial market were confronted with the need to
accelerate digitalization and make it simple to locate and purchase products
online. Online sales shot up by a lot as a result of the pandemic. Customers
went online to shop because they couldn't go to stores and were short on
cash, which led to an increase in online purchases. Before the pandemic,
consumers were typically savvy consumers. COVID-19 accelerated this trend,
causing some shopping categories, such as experiences, to gradually drop
down on their priority lists.
Sivanesan, (2017) Online shopping, often known as the act of buying
and selling products through the internet, is the process of making a purchase
from a seller directly and without the need of a middleman. Customers can
choose from a wide range of goods and services through online retailers'
sales, and they can compare those prices with those offered by other
intermediaries to find the best bargain possible (Sivanesan, 2017)
LOCAL
Mahinay et. al., (2016), most individuals today depend on the Internet's
accessibility, which is a clear phenomena in today's environment. Everyone
appears to be drawn into the path that the Internet provides for individuals to
acquire and exchange information, receive and provide a service, and even
advertise and buy a product. Additionally, online purchasing has developed
and is now more common. Consumers can accomplish these things online
rather than physically visiting a particular business, searching for a product, or
comparing costs. The customer enjoys and benefits from online shopping
since, and hassle-free shopping experience that these online shopping
platforms can provide.
So (2019) more and more consumers claim to prefer internet shopping
due to its many benefits, including ease, time savings, and a wide selection of
products. Marketers, businessmen, and entrepreneurs in the Philippines are
impacted by how Filipino consumers behave when purchasing online and the
variables that motivate them to do so. Filipino consumers have a certain
purchasing habit that they live by. Numerous elements, including
psychological, social, cultural, and personal ones, can have a significant
impact on a consumer's behavior. These characteristics, which strongly
influence consumer internet shopping, may allow consumers to develop their
own product preferences, which will inevitably boost market share and
profitability for marketers, business owners, and entrepreneurs.
Sangalang et. al., (2017) that because impulsive buying has become a
common occurrence across all retail forms, it has been noted as one of the
key studies by marketers and researchers. Everybody's lifestyle has included
this consumer purchasing behavior to the point where they occasionally do

not even realize they are doing it. The retail sector is currently experiencing
intense market competition, and all types of businesses use promotions in
their operations and utilize various marketing methods to keep clients. As a
result, encouraging impulsive purchases of various commodities in the retail
market may turn into a powerful competitive advantage and a rich source of
income for the retail store. Because it can increase a company's sales, it is
important for retailers to understand impulse buying behavior.
Dy, et. al., (2019) The last few years have seen changes in the
advertising industry due to modernization, advancement, organizational
computerization, and other factors. This new form of advertising that relies on
an internal system is known as web-based promoting and is popular in the
modern age due to the web's inherent openness. One could characterize
web-based advertising as the embodiment of modern showcasing.
Organizations all throughout the world have used web-based advertising in
some way to increase their potential profit. Web-based advertising is used by
businesses to find ways to better serve their customers.
Zarco, T. (2015) This study successfully demonstrated how review
valence affected participants' perceptions of product quality, attitudes, and
intentions to recommend, purchase, and download movies. Positive reviews
tended to lead to more favorable attitudes toward both films, whereas
negative reviews had the opposite effect. However, post-hoc analysis

revealed that review valence had a greater impact on consumer attitudes and
perceptions of quality, but was less effective in influencing actual purchase
intentions. Post-hoc tests revealed a negativity bias, indicating that negative
reviews had a greater impact than positive reviews.
Macarat, M. T. (2022) Due to a decline in foot traffic brought on by the
stringent community lockdowns that were implemented as part of the
government mission to ensure safety during the COVID-19 pandemic
outbreak, company operations suffered. Consumer purchasing patterns and
habits altered as a result of the crisis, posing a challenge to businesses that
needed to change how they operated and how they used marketing to reach
out to customers. According to a variety of academic works, hedonic and
utilitarian motivations have an impact on consumer purchase behavior.
Utilitarianism is defined as a value with the functional advantages that
customers receive from a product, whereas hedonic is the instantaneous
psychological enjoyment that results from engaging in an activity or using a
product.Japson, F. et. al., (2017) Despite its limitations, the study was able to
produce the following findings: 1) vanity has a significant effect on
materialism. 2) Anxiety fails to mediate the relationship between consumer
vanity and materialism, despite a significant relationship with materialism
alone; and 3) there are no significant differences in the scores of Filipino
males and females regarding consumer vanity and materialism, indicating

that both genders in the Philippines have similar spending behavior. Following
the conclusion of these statements, it is possible to conclude that Filipino
spending behavior and materialism are influenced by vanity in both men and
women. This phenomenon could be attributed to the widespread influence of
Western culture brought about by the period of Western colonization and
rising globalization (Frith & Frith, 1990).
Balderaz, B. et. al., (2022) The primary goal of this research is to
identify the customer-based brand equity factors that influence online
shopping satisfaction. This also aimed to determine if there is a significant
difference on the level of online shopping satisfaction when analyzed
according to profile of respondents. The descriptive-correlation research
design was used in this study's non-experimental quantitative research.
Structured survey questionnaire was used as the research instrument. The
results of the T-test and Analysis of Variance revealed that there is a
significant difference in online shopping satisfaction based on gross monthly
income. Using Stepwise Regression, the results revealed that brand loyalty,
perceived quality, and brand awareness are customer-based brand equity
factors that have a significant influence on online shopping satisfaction.
Abella, J. et. al., (2021) Despite the fact that online shopping platforms
have prompted significant changes in several aspects of the digital market,
the reasons why consumers buy online remain unclear. Online shopping has
been remodeled through various e-commerce platforms that were
progressing even before the coronavirus pandemic began, owing to
technological advancements and changing consumer demand. The study
looked at whether there were any significant changes in the online shopping
habits of Metropolitan Cebu residents during the community quarantine
period. To determine the determinants of the 543 randomly selected
participants' consumer behavior, online shopping perception, and online
purchasing challenges during the quarantine, a descriptive method and
convenience sampling technique were used.
C. Synthesis of the Study
Bashir, R. et. al., (2015) According to the statistical analysis of the
data, trust and convenience will have a significant impact on the decision to
buy online or not.
Zendehdel, M. et. al., (2016) The study found
collectivism/individualism to be at the individual level. Previous research has
revealed that individualism/collectivism appears to be the most widely used
approach in cultural consumer behavior.
Nartea, M. et al., (2019) The findings showed that customers take into
account elements like sales promotion, advertising, and social atmosphere,
Feedback, Payment procedure, and Logistics, and that they go through a
Consumer Making a purchase decision.

Gañac, C. G. (2018) The researcher conclude, consumer
inattentiveness showed the largest link with impulsive buying, while
acquisition to purchase behavior. Income did not significantly influence OSL
features related to exploratory consumer behavior, either directly or indirectly.
Both local and foreign researchers included in the study made a
significant effort to present a variety of theories on the factors influencing
customers' purchasing behavior, such as psychologically, socially, and
through advertisements. Because they focused on the variables that affect
customers' purchasing decisions, all of the experts' research are comparable
to this one. The present study, however, differed from the previous studies in
a variety of ways, including the type of questionnaire utilized, the
methodology used, the study's location, timing, and statistical tools.

Chapter 3
This chapter presents the research method, population and sampling,
respondents/participants of the study, research instruments, validation of the
instrument, data gathering procedure and statistical tools employed in the
treatment, and analysis of data.
Research Method
According to Mccombes (2015), survey research design means
collecting information about a group of people by asking them questions and
analyzing the results. It is used as a method of gathering data in many
different fields. Survery research design is a good choice when researchers
want to find out about the characteristics, preferences, opinions, or beliefs of
a group of people. In this study design, surveys are used as a tool by
researchers to gain a greater understanding about individual or group

perspectives relative to a particular concept or topic of interest. A survey
typically consists of a set of structured questions where each question is
designed to obtain a specific piece of information as cited by Dr. Mills (2021).
The researchers will use the survey research design in their study.
Moreover, it has an aim in ascertaining the different factors that may put a
significant impact on student's (customer) purchasing behavior via online
shopping at any E-commerce business site. Therefore, the idea of this type of
research is to present the respondents knowledge or perspectives with
regards to a particular topic that has been given. In addition to this. In turn,
this method can assist researchers better understand various populations or
groups of people, uncover any challenges, or worries that respondents may
have, and/or result in the identification or development of solutions based on
those issues. Before performing more in-depth research, surveys are a
helpful approach to ascertain general patterns or viewpoints about a topic
within a specific group.
Respondents of the Study
All ABM 12 students at Nicolites Montessori School will serve as
responders for the study. As a result, the researchers used the purposive
sampling approach. In other words, the Slovin's Formula was not used by the
researchers to solve the population problem.

Researchers study what are the perceived effects of online shopping to
students (customers) towards their buying behavior for them to be advised
regarding the aforementioned topic. The respondents of the study were
enclosed to the customers of some online shops of Nicolites Montessori
School comprising 57 (fifty seven) respondents from grade twelve (12) ABM.
In accordance, there were 57 (Fifty seven) selected respondents from
ABM 12. Researchers seek to gain important insights on the effects of online
shopping towards customers' purchasing behavior of ABM 12 students in
Nicolites Montessori School. Furthermore, the researchers used "purposive"
or "convenience" sampling in order to gather the needed information from the
ABM 12 of Nicolites Montessori School. A non-random sampling strategy is
one that uses purposeful sampling. In purposive sampling, the researcher
consciously chooses a sample that is most likely to offer information that will
answer the research question. In qualitative research, this kind of sampling
strategy is frequently employed since it enables the researcher to choose
participants who have first-hand knowledge of the topic under investigation.
The data and information collected from the respondents will be presented,
interpreted, and analyzed according to their responses. The second part of
the question gathered information about their perception on online
purchasing by using utilize the 4-point Likert scale ranging from 1= “Strongly
disagree” to 4= “Strongly agree.”

Research Instrument
The survey questionnaire research instrument will be used by the
researchers in gathering and collecting data for this study. The questionnaire
contains a series of questions meant for ABM-12 students to answer in order
to learn about the Perceived effects of online shopping on purchasing
behavior. The survey questionnaire contains two separate questions. The
demographic profile of the respondents was obtained in the first question,
which included their age and gender. The survey's second question focuses
on how they perceive the influence of online shopping on purchase behavior.
Respondents can answer the first half of the question by entering personal
information such as their age and gender.
Construction and Validation of the Instrument
The questionnaire will be self-modified by the researchers. A set of
questionnaires will be created by the researchers, who will then offer it to the
research adviser for revision suggestions. The questionnaire was provided to
specialists or a person in a higher position at Nicolites Montessori School
after adjustments were made and the adviser gave his or her permission.
Before requesting consent from the target respondents for the pilot testing,
the researchers informed them that the experts had approved. Before the
respondents answered the questionnaire, the researchers walked them

through a pilot test. The surveys were tested by the researchers using pilot
testing. Thirty Pantalan Senior High School ABM 12 students participated in
the pilot testing as respondents. The researchers utilized Cronbach's Alpha to
judge whether or not the questionnaire was approved after collecting the
replies. The result will be interpreted as approved if it is 0.70 or higher and
rejected if it is 0.69 or below.
Data Gathering Procedures
The researchers gave the ABM 12 students the survey-questionnaire
in order to collect the data. The respondents provided their opinions in
response to questions about perceived effects of online shopping towards
purchasing behavior. Responses would be given on a 4-point Likert scale,
with 1 (Strongly Disagree) to 4 (Strongly Agree) (Strongly Agree). Strongly
Disagree, Disagree, Agree, and 4 are the responses (Strongly Agree). The
surveys were examined by the researchers to ensure that all the questions
had been answered once the respondents had finished them.
Statistical Treatment of Data
To evaluate and understand the data, several statistical tools were applied.
gathered:
1. The researchers used percentage distribution and frequency counting to
determine the respondents' demographic profile.

2. The researchers utilized weighted mean and ranking to determine how
respondents felt about online shopping. A 4-point Likert Scale was also used
by the researchers to interpret the respondents' perceptions. Strongly Agree
is 3.26-4.00, Agree is 2.51-3.25, Disagree is 1.76-2.50, and Strongly Disagree
is 1.00-1.75.
3. The researchers used the Pearson's Correlation and T-test to determine
whether there was a significant association between the respondents'
responses and their perceptions of online purchasing.
Ethical Consideration
Bryman and Bell's ethical consideration principles will be applied by the
researcher (2007). The volunteers will not be harmed in any way as a result
of their participation in this study. Full consent will be sought from the
participants, pupils, and staff at Nicolites Montessori School prior to the study.
Furthermore, the privacy of research participants would be protected.
Respondents' voluntary participation in the study will be regarded as
extremely valuable. Furthermore, If they so desire, participants have the
ability to withdraw from the study at any time. A sufficient level of secrecy will
be maintained when handling the data. Any type of misleading material, as
well as biased representation of main data findings, will be avoided.
Maintaining the highest level of objectivity in debates and analyses
throughout the research, on the other hand, will be taken into account.
Furthermore, any affiliations, funding sources, and any conflicts of interest will
be disclosed. Finally, all communications regarding this action study shall be
honest and transparent.
Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter covers the presentation, analysis and interpretation of
data gathered from the respondents for determining the correlation of

Perception of ABM 12 students in perceived effects of online shopping
towards purchasing behavior.
I. Demographic Profile of the Respondents
1.1. Age
Table 1
Age of the Respondents
Age ABM 12 Percentage
(f) (%)
16-17 29 51%
18 and above 28 49%
Total 57 100%
Table 1 shows the demographics of the respondents based on their
age. According to the data shown above, 29 of 57 ABM 12 students (51%)
are 16-17 years old, while 28 of 57 ABM 12 students (49%) are 18 and older.
It's nearly identical. Because the responses originated from ABM 12, it
is natural that their ages fall within that range.
1.2. Gender
Table 2
Gender of the Respondents
Sex ABM`12 Percentage
(f) (%)
Male 9 16%
Female 48 84%
Total 57 100%
Table 2 shows the gender distribution of responders. ABM 12 had 9
male respondents (16%) and 48 female respondents (84%).
With 48 respondents, the majority of ABM 12 students are female,
while the rest are male.
II. Consumer's purchase intention.
2.1 What factors influence the consumer's purchase intention in online
shopping?
Table 3
Psychological Reason
Psychological Reason WEIGHTED VERBAL RANKING

INTERPRE
MEAN
TATION
1. I think shopping on the internet
3.21 A 4
saves time.
2. I prefer traditional/conventional
purchasing to online shopping
because traditional shopping is 2.79 A 10
more complicated.
3. I continue to enjoy shopping

3.33 SA 2
online because it relieves stress.
4. I am motivated when I purchase
my wants through an online 3.19 A 5
application
5. I think using Online shopping
allows me to be both productive 3.04 A 7
and practical.
6. It is really convenient to be able
to shop on the internet at any time 3.33 SA 1
of day.
7. I only shop online if the prices
3.19 A 3
are lower than the actual pricing.
8. I go to great efforts to participate
in activities only to get a discount 3.04 A 6
since I enjoy a great deal.
9. I am easily attracted by the
packaging of a product and tend to
2.88 A 9
impulsively buy products without
checking if it is worth it to buy.
10. I sometimes impulsively over
buy new products because of the 2.95 A 8
fear that the product might run out.
Composite Mean 3.11 Agree
Table 3 displays the psychological factors influence the consumer's
purchase intention in online shopping. The respondents agree to the
psychological factors that influence their purchasing intention in online

shopping as evidence by composite mean of 3.11. The table also showed that
the students agreed that they continue to enjoy shopping online because it
relieves stress as revealed by the weighted mean of 3.33. The respondents
also agreed that they prefer traditional/conventional purchasing to online
shopping because traditional shopping is more complicated with a weighted
mean of 2.79 and the least favored in rank.
Table 4
Social Factorss
2.2 Social
VERBAL
WEIGHTED
Social Factors INTERPRET RANKING
MEAN
ATION
1. I buy goods on the spur of the
moment when I find my friends
purchases interesting. 2.93 A 10
2. I find every new social media
trend interesting, which is why I 2.96 A 9
tend to buy unnecessary items.
3. I am likely influenced by online
social media influencers and their
2.98 A 8
reviews of the products they
endorse.
4. I buy new goods promoted by my
idol on the spur of the moment
without second thought. 3.04 A 5.5
5. I prefer online shopping because
it helps me to save my time and 3.09 A 3
fasten my work
6. I am influence by my friends'
3.12 A 2
buying behavior.
7. I am readily swayed by my
friend's product recommendations. 3.05 A 4
8. I tend to make new hobbies from
new trends and impulsively buying 3.00 A 7
new materials
9. I'm a teenager, thus I'm more
inclined to make purchases when I 3.16 A 1
shop online.
10. I am influenced by my family's
needs which affects my decision to 3.04 A 5.5
make purchases.
Table 4 displays the social factors that influence the consumer's
purchase intention in online shopping . The respondents agree to the social
factors that influence their purchasing intention in online shopping as
evidence by composite mean of 3.04. The table also showed that the
students agreed that because they are teenager, thus they are more inclined
to make purchases when they shop online as revealed by the weighted mean
of 3.16. The respondents also agreed that they buy goods on the spur of the
moment when they find their friends purchases interesting with a weighted
mean of 2.93 and the least favored in rank.
Table 5
Advertisement Factors
2.3 Advertisement
VERBAL
WEIGHTED
Advertisement Factors INTERPRE RANKING
MEAN
TATION
1. I am more likely to purchase low-

cost goods because of the
advertisement. 3.18 A 1
2. I am more encourage to buy the
products because of the 3.05 A 3
advertisement
3. I am encouraged to make a
purchase as a consumer by teasing
or unexpected advertisements, 2.89 A 8
such as (latest addition is coming
soon).
4. I identify products that are good
and those that I would be better off
avoiding because of advertisement. 3.02 A 4
5. I feel that exposure to
advertisement increases the 3.00 A 5
frequency of purchase
6. I am persuaded by the
Advertisements to buy products for
2.74 A 10
fun even though I do not need
them.
7. I am encouraged to buy products
because of advertisements of the
popular items. 2.96 A 6.5
8. I am more interested to buy the
products because of celebrity-led 2.84 A 9
advertisements.
9. I change my decision to buy

because of the negative effects of 3.07 A 2
the product.
10. I am influenced to buy because 2.96 A 6.5
of Environmentally conscious
advertisements even though I don't
need it.
Table 5 displays the advertisement factors that influence the
consumer's purchase intention in online shopping . The respondents agree to
the advertisement factors that influence their purchasing intention in online
shopping as evidence by composite mean of 2.97. The table also showed that
the students agreed that they are more likely to purchase low-cost goods
because of the advertisement as revealed by the weighted mean of 3.18. The
respondents also agreed in they are persuaded by the Advertisements to buy
products for fun even though they do not need them with a weighted mean of
2.74 and the least favored in rank.
shopping?
Table 6
Common Factor
Verbal
Weighted
Common Factor Interpretati Rank
Mean
on
1. It helps customer’s purchases
goods in an efficient way. 3.14 A 8
2. It helps customers being 3.16 A 6
addicted to shopping because of

sales and discount offers.
3. It helps consumers follow the
3.33 SA 2
trend with smooth transaction.
4. It makes the customers purchase
more because of sales and
discounts that online shops provide
monthly or in such occasion. 3.40 SA 1
5. It helps consumers to make a
wise decision upon buying through
3.23 A 4
online shops which provides more
information than sales talk.
6. It makes my desire to purchase
goods is influenced by the 3.16 A 6
availability of payment options.
7. It makes me purchase the
product even though I don't need it 2.95 A 10
due to the limited-time offer.
8. It tempts me to buy because of
the positive feedback on the 3.16 A 6
product.
9. It makes me want to buy the
product because of the seller's 3.02 A 9
country of origin.
10. It makes go for more purchases
because of availability of free 3.3 A 3
shipping.
Table 6 displays the common factor that impacts consumers spending
habits online shopping. The respondents agree to the common factors that
influence their purchasing intention in online shopping as evidence by
composite mean of 3.18. The table also showed that the students agreed that
It makes the customers purchase more because of sales and discounts that
online shops provide monthly or in such occasion as revealed by the
weighted mean of 3.40. The respondents also agreed that Online shopping
makes them purchase the product even though I don't need it due to the
limited-time offer with a weighted mean of 2.95 and the least favored in rank.
Interpretati
F-value f-crit p-value Decision
on
Factors
Influence
The Not
2.25 3.35 0.125 Accepted
Consumer's Significant
Purchase
Intention
Df – 2, 27
LS 0.05
Table 7 presents the Factors Influence the Consumer's Purchase

Intention of ABM 12
The table displays that there are no significant relationship in the

Factors Influence the Consumer's Purchase Intention of ABM 12 since the
computed f-value is 2.25, f-crit is 3.35, and p-value is 0.125.
School Students at Nicolites Montessori School perceived on reason how

these factors affect their buying behavior when grouped according to their
profile variables?
descripti interpreta
profile r-value t-value t-tabular decision
on tion
Moderatel
y High
Gender 0.75 3.21 1.86 Significant Rejected
Correlatio
n
Moderatel
y High
Age 0.71 2.85 1.86 Significant Rejected
Correlatio
n
Df – 8
LS 0.05
Table 8 presents the relationship between the online purchasing and

profile variables of ABM 12 students.
The table displays that there are significant relationships in online

purchasing when grouped according to their profile variables namely; age and
sex since the computed t-values of 3.21 and 2.85 which are more than the t-
tabular of 1.86 set at 0.05 level of significance accept the null hypothesis.
Chapter 5
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary of findings, conclusions and
recommendations.
This study aimed to determine the perceived effects of online shopping
towards purchasing behavior of ABM 12 Nicolites Montessori School. The
study used Descriptive Method of Research and utilized survey –
questionnaire as the instrument used in gathering the necessary information.
The weighted mean, ranking, Pearson's correlation, and the t-test were used
to evaluate the data to find the significant relationship.
Specifically, this study sought to answer the following questions:

1. What is the profile of the respondents in terms of?
1.1 Gender; and
1.2 Age?
2. What factors influence the consumer's purchase intention in online
shopping?
2.1 Psychological;
2.2 Social; and
2.3 Advertisement?
shopping?
School Students at Nicolites Montessori School perceived internet shopping
and how they behave while making purchases?
Summary of Findings

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NICOLITES MONTESSORI SCHOOL

PERCEIVED EFFECTS OF ONLINE SHOPPING TOWARDS

FRANZ DANA B. CABINGAN

JOHN DUSTINE B. SALANGUIT

ANABELLA MARIE IBAY

NICOLITES MONTESSORI SCHOOL

PERCEIVED EFFECTS OF ONLINE SHOPPING TOWARDS

NICOLITES MONTESSORI SCHOOL

FRANZ DANA B. CABINGAN

JOHN DUSTINE B. SALANGUIT

ANABELLA MARIE IBAY

FRANZ DANA B. CABINGAN

JOHN DUSTINE B. SALANGUIT

ANABELLA MARIE IBAY

inspired and helped us in the preparation and completion of this study.

Mr. Ronald M. Orcuse,Nicolites Montessori School's School President

and Owner, for his encouragement and support of this project.

Mr. Reymar G. Mendoza, the researcher's Thesis Adviser, who

provided knowledge and encouraging suggestions in the field of research.

Mrs. Josephine F. Vitales and Mr. Jamer Chrisitan Manuel Deleola,

and tabulating the data used in the study.

All respondents of this study, for their patience and cooperation in

answering the questionnaire.

courage as well as the intelligence and confidence to carry on with this

inspired the researcher to pursue this particular study.

COPYRIGHT PAGE iii

1 THE PROBLEM AND ITS BACKGROUND

Background of the Study 2

Statement of the Problem 3

Significance of the Study 5

Scope and Delimitation of the Study 5

2 REVIEW OF RELATED LITERATURES AND STUDIES

C. Synthesis of the Related Studies 29

3 RESEARCH METHODS AND PROCEDURES

Respondents of the Study 33

Construction and Validation of the Instrument 35

Data Gathering Procedures 36

Statistical Treatment of Data 37

THE PROBLEM AND ITS BACKGROUND

Online Shopping is a fast growing concept nowadays, globally, and it is

online rather than conventional shopping. Millennials as the biggest supporter

purposes including Online Shopping.

The growth of internet technology has found a strong impact on global

business. The internet created a new environment of e-commerce and has

provided opportunities to connect busing through the internet across

of fast information delivery to the users also providing more choices of

the business which is known as business-to-consumer where individual

benefits using internet technology to buy and sell products electronically.

The development of internet technology has a significant impact on

international trade. The internet has given rise to a brand-new e-commerce

options in the shortest amount of time, usage has expanded. Today's

population of online shoppers uses the internet for a variety of purposes.

business-to-consumer (B2C)where individual advantages using internet

technology to buy and sell things electronically (Masoud,2013).

The online shopping required more customer intention compared to

purchasing physically (Chowdhury & Ahmad, 2012).Although, the rapid

negative aspects arose in conventional shopping methods. Lack of visual

consumers is highly dominated in online shopping and discourages methods

of online shopping (Lim et al., 2016).

grows. Since there is no consumer input in the transaction process,

understanding consumer behavior is essential.

The students at the Nicolites Montessori School (ABM 12) who

actually fairly responsible doing so for a variety of purposes, including online