UNIVERISTY STUDENT CHALLENGE

Sustainable Who are our partners?

Hospitality Challenge

What We Do
The Sustainable Hospitality Challenge, is a
student challenge, which creates a bridge
between hospitality, architecture and
technology. By challenging student teams
from top international universities to
address a real-life case that includes a
present-day, challenging component that
the industry is currently facing.
With the support of Hotelschool the Hague,
leading events' organiser Bench and the
Sustainable Hospitality Alliance on board,
together with NEOM as its major sponsor,
the Sustainable Hospitality Challenge is one
of the biggest student challenges in the
world.
Get In Touch

Paul Griep
Founder SHC
+31 6 51324647
p.griep@hotelschool.nl

Stella Van Toor

General Manager SHC
Pushing the boundaries of +49 176 70058382
s.v.toor@hotelschool.nl
innovation to create value-
added solutions for a more Karoliina Kemilä
sustainable world. Events & Marketing
k.kemila@hotelschool.nl
 Vision & Mission
'Make a substantial Sustainable impact on
the Hospitality Industry'
Drives innovation to preserve the
sustainability of our world and our
industry
Empowers the next generation of
leaders to further push the boundaries
of innovation and to create value-added
solutions
Brings student communities, the
corporate world, accelerators and
investors together, to give the utmost
effort and exposure to the innovations
and solutions to come to life and have a
meaningful impact on the entire
ecosystem
History of the Challenge
One of the biggest Student
The Sustainable Hospitality Challenge (SHC) is a
Hotelschool The Hague initiative that aims to
03 Challenges in The World
enhance the evolution of sustainable businesses.
Launched 8 years ago as the 'Genio Worldwide
More then 12000+ guests
Innovation Summit', the challenge has now moved
in a new direction embracing sustainability as the
04 over the last years
recurring theme. SHC addresses the urgency of the
climate crisis and the direct impact on tourism,
Fully sponsored by the biggest
architecture and events - an impact that has
engaged all participants to contribute with 05 innovation of the century: NEOM
innovative solutions.
06 More than 100+ Innovative
Concepts
07 Massive Media Coverage
01 50+ Universities
All continents;
02
Global Visibility