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  • Content Creator Study Case

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    Yudha Ananda
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    Rumah Rini is a new family dining restaurant in Medan, Indonesia that serves authentic Sundanese and Indonesian cuisine. The target market is millennials and families between 22-35 years old, as well as corporate employees and community families in Medan. The marketing goals are to increase traffic, brand awareness, and customer loyalty and advocacy by positioning Rumah Rini as a homey and welcoming family restaurant with affordable prices. The tagline "Mampir Yuk" will be used across various social media content formats to establish this brand perception. Bu Rini, the owner, will be featured personally in much of the content to help build the brand.

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    Rumah Rini is a new family dining restaurant in Medan, Indonesia that serves authentic Sundanese and Indonesian cuisine. The target market is millennials and families between 22-35 years old, as well as corporate employees and community families in Medan. The marketing goals are to increase traffic, brand awareness, and customer loyalty and advocacy by positioning Rumah Rini as a homey and welcoming family restaurant with affordable prices. The tagline "Mampir Yuk" will be used across various social media content formats to establish this brand perception. Bu Rini, the owner, will be featured personally in much of the content to help build the brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Content Creator Study Case

    Uploaded by

    Yudha Ananda
    Rumah Rini is a new family dining restaurant in Medan, Indonesia that serves authentic Sundanese and Indonesian cuisine. The target market is millennials and families between 22-35 years old, as well as corporate employees and community families in Medan. The marketing goals are to increase traffic, brand awareness, and customer loyalty and advocacy by positioning Rumah Rini as a homey and welcoming family restaurant with affordable prices. The tagline "Mampir Yuk" will be used across various social media content formats to establish this brand perception. Bu Rini, the owner, will be featured personally in much of the content to help build the brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Content Creator Study Case

    1. Rumah Rini (@rumahrini_)

    Concept : Family dining / Authentic Sundanese/Indonesian Cuisine


    Brand Reference : Dailah, Remboelan, Melaty Parahyangan
    Target Market : 22 - 35 yo millennials and family, corporate employee (MEDAN), community
    family (Medan)

    Issues : Brand New from Adhya Group

    Marketing angle : Family market as a competitive brand among other restaurant that sells
    Indonesian cuisine

    Target : Increase traffic


    Increased brand awareness
    Consumer’s loyalty & advocacy

    Our goal is strong brand perception that Rumah Rini is homey & welcoming restaurant for family with
    affordable price. “Mampir Yuk” tagline that repetitively said on reguler content through various kind of
    content format
    Personal branding the spoke person of Rumah Rini by involving Bu Rini in most of our content &
    interaction

    2. Please create visual Instagram feed mockup 3 grids for Rumah Rini (Check Rumah Rini’s Instagram
    for reference)
    - Insert 1 video (feel free to add from any sources)
    - Insert 2 designs
    - Insert 6 photos (source from Rumah Rini’s Instagram or pinterest)
    - Could you please give your justification related your decision by choosing video, designs, and the
    photos
    - Also give your suggestion analysis from Rumah Rini’s Instagram (review & feedback)

    Show and explore your creativity.


    Goodluck!

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