Purposive

Communication
Lesson 1
How do you feel?
Definition of Communication
According to the shorter Oxford English Dictionary,
communication means “the imparting, conveying
or exchange of ideas, knowledge, etc., whether
by speech, writing or signs.”

Communication takes place when one person

transfers information and understanding to
another person. It refers to the exchange of ideas,
feelings, emotions, knowledge and information
between two or more persons.
DEFINITIONS
Louis A, Allen defines communication as,
“Communication is the sum of all the things one
person does when he wants to create understanding
in the mind of another. It is a bridge of meaning. It
involves a systematic and continuous process of
telling, listening and understanding.”

In the words of Keith Davis, “Communication is

the process of passing information and
understanding from one person to another.”
D.E. McFarland is of the opinion “Communication
may be broadly defined as the process of
meaningful interaction among human beings. More
specially, it is the process by which meanings are
perceived and understandings are reached among
human beings.

M.W. Cummin: “The word communication describes the

process of conveying message (fact, ideas, attitudes and
opinions) from one person to another so that they are
understood”.
The term communication has been defined by
William Scott as, “a process which involves the
transmission and accurate replication of ideas
ensured by feedback for the purpose of eliciting
actions which will accomplish organizational goals.”

Theo Haimann says, “Simply stated, communication means the

process of passing information and understanding from one person
to another. Communication, fundamental and vital to all
managerial functions, is the process of imparting ideas and
making oneself understood by others.”
MARK MY WORDS!

What words/phrases from these

definition have made an impression on
you?
Can you define communication on your
own?
Definition of Purposive
• having a purpose; done with
the aim of achieving a particular thing

• Accomplishing some end

• functional
Purposive communication is very important in human
lives, especially to connect people and make
relationship with them. we have to communicate to
solve many problems, today there are engineers,
graduates, technicians among others, who want to solve
everything to perfection without effective
communication and is not what should be done, we must
communicate to convey information and change ideas to
see how you can solve what you want and be satisfied
with what we are going to solve.
It is all about writing, speaking, and talking to and with
diverse crowds. In specialized academic environments,
the five skills of speech are examined and simulated,
such as insightful discussions about an important topic,
reporting on group work and/or assignments, composing
and making structured speeches, writing minutes of
meetings and related records, planning research, and
technical papers and creating an audio-visual or technical
work.
 ELEMENTS OF COMMUNICATION
1. Communicators- this refers to the sources and
receivers of communication.
• Two processes especially important in the transaction
process are encoding and decoding.
• Encoding is the process of selecting a code or
language to express intentions, thoughts, and feelings
to a specific receiver.
• The code might be a sign language for deaf and oral
English for English speaking persons, Filipino for
Filipino speakers etc. Right now, who is our
• Decoding involves interpretation of the message. encoder? Who is the
Decoding means the code containing the message is decoder?
identified and changed into its appropriate meaning.
2. Message- refers to the idea,
concept, emotion, desire or feeling
that a person desires to share with
another human being.
The purpose of a message is to
evoke meaning in another person. Not
all messages are intentional.
Unintentional messages are
transmitted without source consciously
encoding them. Many nonverbal
messages are unintentional messages.

What symbolic message can you give me to describe your

feelings now? Type it.
3. Channel- is the means by which a message moves from
one person to another. When we communicate face to
face, light waves and sound waves are the major channels.

Name these
channels:
4. Feedback- is the integral of the human
communication process that allows the
speaker to monitor the process and to
evaluate the success of an attempt to get
the desired response from the receiver.
Feedback can be received from one’s own
speech mechanism and from the outside
system of transmission.
5.Noise- refers to interferences in
communication. It may occur anywhere along
the communication line. It may be physical,
psychological, or psychosocial in nature.
Communication interferences may also include
an unfavorable environment and extraneous
distractions like background noises, coughing,
people passing etc.
Types of Noise or Communication Barriers

Physical Psychological Physiological

Language/Semantic Cultural
Practice

Semantic/Language Barrier
Practice

PHYSICAL
Practice

CULTURAL
Practice

PHYSIOLOGICAL
Practice

PYSCHOLOGICAL
COMMUNICATION AND GLOBALIZATION
LESSON 2

English is the universal language.

Despite other languages having more speakers, English is the universal language. This is
because, at one time, the British Empire had great influence over the world. Thus, the
language spread throughout many continents.

English is without a doubt the actual universal language. It is the world’s second largest
native language, the official language in 70 countries, and English-speaking countries are
responsible for about 40% of world’s total GNP.

What is the need and importance of English as a global language?

English may not be the most spoken language in the world, but it is the official
language of 53 countries and spoken by around 400 million people across the globe.
Being able to speak English is not just about being able to communicate with native
English speakers, it is the most common second language in the world.
Why is English considered a global language?
It is not only due to the British colonialism and the
American imperialism, but also its flexibility and
adaptability. So English has got the status global
language. A global language mainly arises due to the
political as well as the economic power of its native
speakers.
• Globalization is the free movement of
goods, services and people across the
world in a seamless and integrated
manner. (managementstudyguide.com)
• The process of integration and
interaction among governments of
different nations (through free trade
agreements), companies and people.
(globalnegotiator.com)
WORLD ENGLISHES

It is a term for emerging

localized or indigenized varieties of
English, especially varieties that
have developed in territories
influenced by the United Kingdom
or the United States.
Filipino English
1. Chancing 7.Napkin
2.Eat-All-You-Can
8. High Blood
3. Salvage

4. Vulcanizing Shop

5. Nose Bleed
6. Traffic
CLASSIFICATION OF ENGLISHES
The spread of English around the world is often discussed in
terms of three distinct groups of users, where English is used
respectively as:

1. a native language (ENL); the primary language of the majority

population of a country, such as in the United States, the United
Kingdom and Australia.
2. a second language (ESL); an additional language for
intranational as well as international communication in
communities that are multilingual, such as in India, Nigeria, and
Singapore. Most of these Englishes developed as a result of
imperial expansion that brought the language to various parts of
the world.
3. a foreign language (EFL); used almost exclusively for
international communication, such as in Japan.
Kachru's Three Circles of English
The Inner Circle refers to English as it originally took
shape and was spread across the world in the first
diaspora.
The Outer Circle of English was produced by the
second diaspora of English, which spread the language
through imperial expansion by Great Britain in Asia
and Africa.
Finally, the Expanding Circle encompasses countries
where English plays no historical or governmental
role, but where it is nevertheless widely used as a
medium of international communication.
 Aspect American English (US) British English (UK)
Date March 2, 2017 2 March 2017
Spelling center, color, organize, program centre, colour, organise,
programme
Words Elevator, pants, diaper Lift, trousers, nappy
Expression/Local Idiom Ruffled feathers Knickers with a twist
Grammar Do you have that book? Have you got that book?
Pronunciation Vase – sounds like VEYZ Vase – sounds like VAHZ
 Watch the following videos:

https://www.youtube.com/watch?v=tcIOCyfMpcg

https://www.youtube.com/watch?v=75_kcJtwtE0