Natural Assurance Schemes Canvas: a

tool to identify Business models for

DRR-NBS
Beatriz Mayor, PhD. - ICATALIST
#ACTonNBS Adaptive Cities Through Nature Based Solutions
NBS Tools – Webinar 1
4th November 2020
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730497.
 What is the importance of business models
Some critical challenges for NBS implementation

• Lack of evidence on functionality vs well known grey solutions

• Upfront investment vs longer term impacts →return of
investment
• Difficulties to find funding and financing, and attract investors
for NBS implementation
Business models to capture and communicate the
value
• Business model: describes the rationale of how an organization
creates, delivers, and captures value, in economic, social, cultural or
other contexts.

• Identifying the elements and actors required to deliver the value

delivered by NBS (natural assurance service)

• Organising the information in a visual way that allows understanding

and communication (to investors, implementors, citizens)

NAS CANVAS
 PROJECT Extreme water
related events
NATURAL ASSURANCE EFFECT
(floods, droughts)
Nature-Based Solutions
Reduce Impacts
and Climate change
Costs - damages

NATURAL ASSURANCE
SCHEMES (NAS)

H2020 project composed of 23 partners and 9 demos across Europe

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730497.
 Value capturing and identification of business
models for NBS

• NAS canvas tool: based on

• business model canvas (Osterwalder and Pigneur, 2010)
• tailored to include the particularities of NBS: multiple values and beneficiaries
• NAIAD’s economic framework: Risk reduction value + value of co-benefits

• One step further: Quantifying the value and impacts of the NBS
implementation vs the costs → provide evidence for investors
 2. SUPPLY 1. FLOW OF SERVICE 3. DEMAND
Who implements–What with-Cost
NAS CANVAS
Problem-Service - Value Who benefits – Who pays - How

4. RELATIONSHIP

5. IMPACT
Examples of NAS canvas applied to NAIAD demos
to identify feasible business models
 Thanks!

Check NAIAD2020 website, D7.2 for examples of application

http://naiad2020.eu/wp-content/uploads/2020/07/D7.2.pdf

Contact me! bmayor@icatalist.eu

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730497.