CHAPTER 5

MEDIA AND CYBER OR DIGITAL LITERACIES

 Digital literacy is part of media literacy. They're both included in the idea of
"information literacy," which is the ability to effectively find, identify, evaluate,
and use information. Digital literacy specifically applies to media from the
internet, smartphones, video games, and other nontraditional sources

DIGITAL NATIVES

 A person born or brought up during the age of digital technology and therefore
familiar with computer and the internet from an early age.
 Is someone who was raised in a digital, media-saturated world.
 Is a person who was born during or after the general introduction if digital
technology, and through interacting with digital technology from an early age, has
a greater understand of its concepts. Alternatively, this term can describe people
 born in the latter 1980s or later, as the digital age began at that time; but in most
cases the term focuses on people who grew up with 21st century modern
technology.

EXPLANATION:
It is an individual who was born after the widespread adoption of digital
technology. The term digital native doesn’t refer to a particular generation. Instead, it is a
catch – all category for children who have grown up using technology like the internet,
computers and mobile devices. This exposure to technology in the early years is believed
to give digital natives a greater familiarity with and understanding of technology than
people who were born before it was widespread. Not all children born today are digital
natives by default. Interacting regularly with technology at a young age is the deciding
factor. That said, children today are more likely to be familiar with the terminology of the
digital world. This isn’t to say they will intuitively understand computer programming or
how a network transmits data. They will, however, be better placed to understand these
technologies as they will have seen them in action many times. Controversy surrounds of
the concept of digital natives. Many teachers are still digital immigrants – people who
were exposed to technology later in life and teach in the way they were taught. Some
people suggest that digital natives need to be taught in a fundamentally different way.
These people believe digital natives thing differently due to their early exposure to
technology and have become accustom to using technology to solve the repetitive tasks
that form the basis of traditional learning.
VIDEO CLIP
EXPLANATION:
The digital age and its effects on the brain so in short, the answer to the question, does
technology change our bodies and our brain, is yes, technology affects our memory, our
attention, what we focus on and our sleep cycles. The truth is the expansion of the
information age has happened so fast, its bringing us face to face with brains limitations.
Technology has transformed the way we live, work communicate and entertain ourselves.
At the click of a button, we can conduct transactions, get information, learn new skills.
Our generation has seen the most drastic jumps in technological advances and this has not
only changed the way we perceive the world but also how our brain receives and process
information. We seem unable to tear ourselves from our smartphones, tablets and
innumerable social networking platforms, going so far as keeping our devices near us all
day.
Young people use their smartphones more than any other age group with more than 70
percent of those polled checking their devices a few times or move every hour.
Living in this digital age means that we have come to relay on devices in one way or
another. However many of us give many attention to how technology is affecting our
behavior, relationship or lives. Maybe we should be more mindful of how often we use
technology since its been found to alter our brains.
Some studies suggest that heavy digital media use leads to a lose of cognitive control –
not just a loss of attention, but a loss our ability to control our mind and what we think
about.

WHO ARE DIGITAL NATIVES?

 IBM has never made typewriters.
 Caller ID has always been available on phones.
 Windows made IBM PC’s user – friendly the year they were born.
 High definition television has always been available
 What’s a fax?
 “Google” has always been a verb.
 Text messaging is their email.
 Computers have always suffered from viruses.
 They have done most of their search for the right college online.
 Cher hasn’t aged a day.
 DIGITAL IMMIGRANTS
 Prefer to talk in – person or on the phone
 Don’t text or only sparingly
 Prefer synchronous communication
 Prefer receiving information slowly:
linearly, logically and sequentially
 Prefer reading text (i.e., books) on
processing pictures, sounds, and video
COMPARISON OF DIGITAL TYPE
DIGITAL NATIVE LEARNERS and DIGITAL IMMIGRANT
TEACHERS
DIGITAL NATIVE LEARNERS
 Prefer receiving information quickly from
multiple multimedia sources.
 Prefer parallel processing and
multitasking.
 Prefer processing pictures, sounds and
video before text.
DIGITAL NATIVES
 Prefer to talk via chat, text, or messaging
through social media
 Text more than call
 Prefer asynchronous communication
 Prefer receiving information quickly and
simultaneously from multiple multimedia
and other sources
 Prefer processing or interacting with
pictures, graphics, sounds and video
before text
DIGITAL IMMIGRANT TEACHERS
 Prefer slow and controlled release of
information from limited sources.
 Prefer singular processing and single or
limited tasking.
 Prefer to provide text before pictures,
sounds and video.
 Prefer random access to hyperlinked
multimedia information.
 Prefer to interact or network
simultaneously with many others.
 Prefer to learn “just – in – time.”
 Prefer instant gratification and instant
rewards.
 Prefer learning that is relevant, instantly
useful and fun.
 Prefer to provide information linearly,
logically and sequentially.
 Prefer students to work independently
rather than network and interact.
 Prefer to teach “just – in – case” (it’s on
the exam).
 Prefer deferred gratification and deferred
rewards.
 Prefer to teach to the curriculum guide and
standardized tests.

CHARACTERISTICS OF DIGITAL NATIVE:

 Used to instantaneity information
 Like to parallel process and multi task
 Random access as opposed to a process
 Thrive on instant gratification and frequent rewards
 Prefer games to serious work
 Little patience for lectures
 Crave interactivity and have shorter attention spans for old ways of learning
 Lost the ability to reflect