ENGLISH 9

3rd Quarter
Week 3

Development and Quality Assurance Team

Developer: Irene Gloven D. Tepan

Evaluators: Hermelita S. Toralba
Cherryl A. Adante
Learning Area Supervisor: Camela G. Lerio

Illustration Credits:
Title Page: Marieto Cleben V. Lozada
Visual Cues: Ivin Mae M. Ambos
 Competency: Determine the relevance and the truthfulness of the
ideas presented in the material viewed (EN9VC-IVa-10)

Objectives: At the end of the week, you shall have:

o identified faulty logic, unsupported facts, and emotional appeal;
o demonstrated knowledge on the type of logical reasoning based
on the relevance and truthfulness of ideas presented in the material
viewed; and
o expressed the importance in recognizing the relevance and
truthfulness of the ideas presented.

Learner’s Tasks

Lesson Overview
FAULTY LOGIC, UNSUPPORTED FACTS, AND EMOTIONAL APPEAL

Logic is a process of drawing conclusion. Often, writers and speakers,

whether intentionally or otherwise, misuse logic to arrive at the conclusion they
prefer. Knowing the logical aspect of a certain material will help one decides
what to believe or not.
Definition of Terms:
• LOGIC- is the use and study of valid reasoning.
• FAULTY- mistaken or misleading because of flaws.
• FACTS- something that has really occurred or is actually the case.
• APPEAL- the power of arousing a sympathetic response.

Let’s break it down the following terms:

➢ FAULTY LOGIC is an imperfect reason. Faulty- having faults or imperfect

while logic – reason or sound judgment. Therefore, It occurs when you use
words with connotations that make a false connection between a person
or an idea, whether it be positive or negative.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

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Examples of Faulty Logic

1. William Shakespeare is a wonderful writer because he writes so well.

Explanation: The italicized statement is basically the same as the

underlined statement.

2. I loved that movie of Daniel Padilla we saw last night. I am going to

rent all of his movies, and I am sure I’ll like all of them.

Explanation: It is an imperfect judgment (Faulty logic) to assume that you

will love all Daniel Padilla movies just because you loved one.

➢ UNSUPPORTED FACTS -not sustained or maintained by nonmaterial aid; not

held up or borne; not supported by written evidence.

Examples of Unsupported Facts

1. People who live in the North of Britain are friendlier than those who live
in the South.

Explanation: There is no evidence to back it up.

2. Nike shoes have been proven to support your leg muscles and make
you stronger.

Explanation: There is no evidence to prove this.

➢ An EMOTIONAL APPEAL –is a method of persuasion that designed to

create an emotional response. Emotional appeals persuade audiences
by arousing the emotions. They refer to the speaker or writer’s goal of
arousing the emotions of an audience to move them to act.

Examples of Emotional Appeal

1. A shampoo commercial shows a young lady still having a shiny and
straight hair after a whole walk in a hot weather.

Explanation: The commercial ad can make viewers happy, sad, etc.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

2
 2. A food chain ad shows a loving father waiting patiently in his for his
daughter to come.

Explanation: The advertiser wants to convince the viewers that eating in

the fast-food chain will make you happy and complete.

Activity 1. Logic Check…

Directions: Identify whether the given statements are faulty logic, unsupported
facts and emotional appeal. Write FL if it is faulty logic, UF if it is unsupported
facts and EA if it is emotional appeal. Write your answers on the answer sheet.

__________ 1. Young men in Britain between the ages of 18 and 25 drink too much
alcohol.
__________ 2. A soft drink commercial shows a young man drinking the beverage,
then suddenly a beautiful young lady sits beside him.
___________ 3. Students in private schools learn better than students in public
schools.
___________ 4. Julius is an impressive speaker because he always speaks so
impressively.
___________ 5. English is the best subject.

Activity 2. Think Twice!

Directions: List down at least three advertisements you watch in television or listen
to on radio. Summarize the idea/s presented in the advertisements (you may use
the tagline). Tell what reasoning is used in the ad, then give a short explanation.
Do this activity on the answer sheet.

Advertisement Ideas presented Logic

Ex. Skinwhite soap -” For younger looking Unsupported fact- There
skin in one week”- the is no evidence shown to
ad shows a fair-skinned support the claim. But if
lady turns into a prettier I’m the buyer maybe I
and whiter lady after would try the product to
using the soap for one prove the truthfulness of
week. the claim.
1.
2.
3.
Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

3
 Activity 3. Be Wise!
Directions: Recall a scenario when you purchased an item/product,
then, answer the following questions.

Name of purchased product/item: __________________________________

1. What did you consider before purchasing the item/product?
2. Did you check the factual information before purchasing it? Why or
why not?
3. Why is it important to consider factual information about the products
before purchasing them?

Formative Test
Directions: Choose the letter of best answer. Write your answers on the
answer sheet.
1. “I loved that movie we saw last night with Brad Pitt. I am going to rent
all of his movies, and I am sure I’ll like all of them.”
a. Faulty Logic
b. Emotional Appeal
c. Unsupported facts
d. claim
2. Which of the following refers to an imperfect reason?
a. emotional appeal c. faulty logic
b. faulty appeal d. unsupported facts
3. Which method of persuasion that designed to create an
emotional response?
a. emotional appeal c. faulty logic
b. faulty appeal d. unsupported facts

What type of reasoning is presented in the following material?

a. emotional appeal
4. b. faulty appeal
c. faulty logic
d. unsupported fact

5. a. emotional appeal
b. faulty appeal
c. faulty logic
d. unsupported fact
Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

4
 Answer Key

Activity 1 Activity 2. Activity 3

1. UF Answers Answers
2. EA may vary may vary
3. FL
4. FL
SVPI
5. UF

References

Almonte, Liza R, et al. 2018. A Journey through Anglo-American Literature,

English 9 Textbook. Quezon City: Vibal Group, Inc.

Ewican, Chinita. 2015. July 13. Accessed February 25, 2021.

https://www.slideshare.net/chinitaewican5/despite-differences-in-
point-of-view.
https://www.coursehero.com/file/20998437/lesson-3/

https://www.referralcandy.com/blog/emotional-marketing-examples/

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

5
 ENGLISH 9
QUARTER 3, Week 3

ANSWER SHEET

Name: __________________________________________ Grade & Section: _____________

School: ____________________________________________________ Score: _____________

Activity 1

______1.
______2.
______3.
______4.
______5.

Activity 2
Advertisement Ideas presented Logic
Ex. Skinwhite soap -”For younger looking Unsupported fact- There
skin in one week”- the is no evidence shown to
ad shows a fair-skinned support the claim. But if
lady turns into a prettier I’m the buyer maybe I
and whiter lady after would try the product to
using the soap for one prove the truthfulness of
week. the claim.
1.

2.

3.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.

6
 Activity 3
Name of purchased product/item: __________________________________

1. What did you consider before purchasing the item/product?

___________________________________________________________________
______________________________________________________________________
2. Did you check the factual information before purchasing it? Why or
why not?

___________________________________________________________________
______________________________________________________________________
______________________________________________________________________
3. Why is it important to consider factual information about the products
before purchasing them?

__________________________________________________________________
______________________________________________________________________
______________________________________________________________________

Formative Test

1. __________
2. __________
3. __________
4. __________
5. __________

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.