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    Señar, Lorrie Jaye C.
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    The document describes 4 different types of consumer buying behaviors: 1. Habitual buying occurs when customers make repeat purchases of a known brand without extensive decision making. The product is seen as a commodity. 2. Extended decision making occurs when purchasing an expensive product. Consumers spend time researching before making a final purchase decision due to the higher economic risk. 3. Limited decision making is used for products requiring moderate research before choosing between models/brands. 4. Variety-seeking behavior occurs when purchases are made without extensive involvement but there are significant brand differences. The consumer purchases the same item in different styles.

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    The document describes 4 different types of consumer buying behaviors: 1. Habitual buying occurs when customers make repeat purchases of a known brand without extensive decision making. The product is seen as a commodity. 2. Extended decision making occurs when purchasing an expensive product. Consumers spend time researching before making a final purchase decision due to the higher economic risk. 3. Limited decision making is used for products requiring moderate research before choosing between models/brands. 4. Variety-seeking behavior occurs when purchases are made without extensive involvement but there are significant brand differences. The consumer purchases the same item in different styles.

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    © All Rights Reserved
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    13 views2 pages

    First Scene

    Uploaded by

    Señar, Lorrie Jaye C.
    The document describes 4 different types of consumer buying behaviors: 1. Habitual buying occurs when customers make repeat purchases of a known brand without extensive decision making. The product is seen as a commodity. 2. Extended decision making occurs when purchasing an expensive product. Consumers spend time researching before making a final purchase decision due to the higher economic risk. 3. Limited decision making is used for products requiring moderate research before choosing between models/brands. 4. Variety-seeking behavior occurs when purchases are made without extensive involvement but there are significant brand differences. The consumer purchases the same item in different styles.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    of 2

    First Scene

    Habitual buying is the buying behavior of customers where they are making repeat purchases number of
    times of an already known brand without the process of high involvement and decisioning. The product
    is perceived as commodity and doesn't provide much difference from its rivals.

    Isang ng grupo magkakaibigan ang nagkayayaan magpicnic. Ang iba ay naglalaro ng onlines habang ang
    iba naman ay nagkkwentuhan. Nang biglang makaramdam ng gutom si Tine at nag presinta na umorder
    sa isang food delivery app. Ang pag oorder online ay nagiging parte na ng pang araw araw na Gawain ng
    mga tao, mapa-online shopping o pag order ng pagkain sa mga food delivery app.

    Second Scene

    Extended Decision-Making occurs when consumers are buying a rather expensive product. You spend
    some time doing in-depth research about the product, before making your final purchase decision. Since
    it is a high-end product, the economic risk of buying it is much higher than if you would buy an average
    product.

    Habang naglalaro ng online games, napansin ni Mark ang magandang specs ng phone ni Arthur. Matagal
    nya nang pinag-iisipan na bumili ng kagayang Phone ngunit nag aalangan sya sa presyo at kung
    magagamit nya ba ito sa pang araw araw.

    Third Scene

    Limited decision making is consumer decision making that is used when purchasing products that
    require a moderate amount of time and effort to compare models and brands before making a choice.

    Nakita ng magkaibigan ang 50% sale ng isang store at tumingin sila ng sapatos na kanilang
    magugustuhan. May isang sapatos mula sa isang kilalang brand ang gustong gusto ni Aly ngunit mahal at
    hindi nya afford. may Nakita syang kapareho na design, kulay at istilo ng sapatos na gusto nya sa store
    na mas afford nya. Kaya ito na lamang ang kanyang binili.

    Fourth Scene

    Variety-seeking buying behaviour occurs when the consumer is not involved with the purchase, yet
    there are significant brand differences.
    Mahilig sa Itim na tshirt si Arthur, kaya naman nung may Nakita syang store na nag bebenta ng
    nagustuhan nyang design ng tshirt na kulay itim ay ilang beses syang nag purchase ng nito.

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