Water

“Purity in every drop!”

By

Agua Crystallina Water Refilling Station

Recto Building, 2-A R.Dolor Street, Batangas City

A Family Business Plan

In Partial Fulfillment of the Requirements

for

Organization and Management

Submitted by:

Vasquez, Ma.Therese B.

Submitted to:

Mrs. Joji C. Balaquit

October 2019
ACKNOWLEDGEMENT

I look like to express my gratitude to everyone who supported me throughout this business
plan. I am thankful for their aspiring guidance, constructive criticism and friendly advices during
the entire work.

First and foremost, praises and thanks to the Almighty Creator, Our Dear Lord, for giving
me enough strength and opportunity to complete this business plan for Malifecence Pure Drinking
Water. I would like to thank our Organization Business and Management Teacher, Mrs. Joji C.
Balaquit for the valuable advices and support, without those would not be able to accomplish and
complete this plan. And also, for guiding me towards successful preparation of this plan. She
inspired me greatly to work hard on this business plan.

An honorable mention goes to our families and friends for their understanding and support
in completing this business plan. Without out them, we would face different difficulties while doing
this work.
 I. INTRODUCTION

Water, what a fundamental need of life! It is an essential commodity we all cannot live
without. We all need water–a safe, drinking water to quench our thirst and support our body’s vital
functions.

The need for clean and drinkable water will continue to exist as long as human exist. As
every drop of water is worth conserving, so is every cent worth saving. The problem with tap
water is it’s laden with chemicals or minerals which you can only get rid of with the use of
expensive home filters.

Agua Crystallina is a water refilling station–a heaven-sent for those who need a cheaper
and more convenient way to have a daily supply of drinking water. We minimize the accidental
exposure to toxins. Our water undergoes several processes that would make the water safe to
drink. Stay hydrated everyone,buy and refill your water gallons to Agua Crystallina now!

A. PROJECT SUMMARY

Agua Crystallina is a water refilling station business in partnership with Mrs. Teresita B.
Vasquez. Our business is located at Recto Building, 2-A R.Dolor Street, Batangas City. The
company will primarily focus on its marketing strategies on offering and promoting services to the
market and also on customer needs and satisfactions. We do operate a standard and licensed
water refilling station. The vicinity is surrounded by residential and commercial areas. The refilling
operations will start on 8:00 AM to 4:00 PM.

B. OBJECTIVES OF THE STUDY

The following are the objectives of this study:

• To help the future owner and investors to see the how water refilling station business will
be profitable.
• To see how to constantly improve water refilling station business through the needs and
expectation of each customers.
• To emphasize further knowledge about the actual flow of the business.
• To visualize abstract situations that will expand a holistic view of its organization.
• On how every worker behave and perform their tasks with proficiency with the use of
expertise.
 • To apply varied techniques and tools to be able to yield good quality water product and
services.

C. SIGNIFICANCE OF THE STUDY

The significance of this study is the following:

• To provide knowledge and information about Agua Crystallina’s business profile,

operational performance; common problems encountered in terms of marketing,
management, technical, and financial aspect; and the business operation initiatives that
will enhance the operational performance of the business.
• Agua Crystallina’s business plan is a very important well-written, honest-to-goodness
strategic tool and document prepared by the entrepreneur that will convince the investor
to invest in a water refilling station business.
• It focuses on the specific steps and techniques necessary for them to make business
ideas succeed, but it also helps others to achieve both their short-term and long-term
objectives.

D. METHODOLOGY

BUSINESS
STRATEGIC BUSINESS IMPLEMENTATION
STRATGY
BUSINESS REVIEW VISIONING FORMULA
DEVELOPMENT

The business owner

and partner will keep
their eyes on The business will The business will use
The business status
customer needs and develop, maintain and different techniques
and employees will
satisfaction. We will sustain long-term, and practices for
always be monitored
continuously improve mutually-beneficial effective solutions in
and observed to
our rules, policies and relationship with its today’s dynamic
minimize difficulties.
marketing strategies customers. environment.

to achieve our desired

ends.
 II. AGUA CRYSTALLINA PURE DRINKING WATER

MISSION

Our mission is to provide a high-quality purified and alkaline water that will ensure every
customer's safety and satisfaction. To enable every individual to gain access to safe drinking
water and good sanitation, necessities for a better future.

VISION

Our vision is to be recognized and known as one of the best and trusted brands in the
water distribution industry. To contribute improvements to the living standards of each customer.
To be one of the premium providers of drinking water towards globalization and technology.

OBJECTIVES

The objectives of Agua Crystallina Pure Drinking Water are the following:

• To deliver the best water services

• To increase annual sales into 5%
• To constantly engage and interact with our customers
• To operate a standard and licensed water refilling station our customer
• To increase public awareness of health benefits of drinking water
• To build a unique value proposition that differentiates our water refilling business from the
competitors

CORE VALUES

DYNAMIC SERVICE

Giving the needs and wants of customers and implementing courses of action to create a
remarkable customer experience.

INTEGRITY

We are public servants exemplifying the highest standards of honesty, discipline and
respect within and outside the organization.

LEADERSHIP
 We are highly committed and empowered employees who model obedience,
professionalism, and teamwork in attaining good accountable and transparent management in
order become globally competitive and environmentally-sensitive.

B. LOCATION OF BUSINESS

Recto Building, 2-A R.Dolor Street, Batangas City

C. BRIEF DESCRIPTION OF BUSINESS

Agua Crystallina is one of the healthiest, cleanest, cost effective, and most trusted Water
Refilling Station in the town. It is a business with lower risk but constant demand. It is owned by
Ma. Therese B. Vasquez and its type of organization is sole proprietorship We have different
portable tanks to mechanically filtered or process mineral and purify water. By undergoing
different processes, our water can meet the aesthetic standards that is easily detectable by the
people in terms of taste, odor and color. It has DTI, BIR and Mayor’s permit in order to avoid legal
troubles.

III. Technology Consideration

Since now a day the popularity and advancement of technology had taken a major
wise over the years, our business should always be intact and updated on our
surroundings. With the help of technology, we can increase public awareness of health benefits
of drinking a lot of water. Increase brand awareness and recognition sharing and posting about
the company’s update. Easiest access and fastest methods to connect with the customers

We should deal with the use of different communication technologies such as:

• Mobile phones- used for social interaction, business promotion and communication with
customers
• Telephones – used to maintain, improve and communicate to existing relationships with
customers
• Computer – used to encode and help in research, production, distribution, marketing,
banking, team management, business automation and data storage.
• Internet- used to monitor customer purchasing trends and interests and to sell products
and services
 • CCTV- used to maintaining perimeter security in medium- to high-secure areas

IV. TARGET LOCATION/ TARGET MARKET

When it comes to selling pure drinking water, there is indeed a wide range of available
customers. Everyone is our target market, as long as we exist, we need H20 for us to survive.
Stay hydrated everyone, buy and refill your water gallons to Agua Crystallina now!

V. MARKETING STRATEGIES

A. You will have a P 10.00 discount every refill of 15 gallons

B. For every refill of 20 gallons, you will get a free one gallon.
C. You will get a loyalty card and 5 discount cards for buying or refilling 30 gallons.

SWOT S1- Good location W1- Improper practices and

behavior or employees
S2- Clean and trusted
W2-Slow delivering service
ANALYSIS drinking water

S201- Give compliments to W1O1- Get them trained of

customers during business Good Manners and Right
O1- More customers
anniversaries and Christmas Conduct.

O2- More branches or Season.

W202- Make a back-up
outlets
S1O2- Put an extension or delivery plan.
expand the branch.
 T1- Rivals or competitors S1T1- Promote product and W1T1- Depend their
services through creative additional salaries on their
T2- Not enoughtrained content. work performance.
employee or personnel
S2T2- Hire a new employee W2T2- Improve marketing
with experience in working in techniques and strategies.
a water station.

The following are the smart ways to promote Agua Crystallina Pure Drinking Water:

• Put brand stickers on public transportation like tricycles and jeepneys.

• Put attractive logo or tarpaulins around the town.
• Give flyers or brochures to your customers.
• We will announce and share our product through social media and ads.
• Posting blogs and videos about our product and services that will educate and inspire
ideal customers to buy our product.
• Run a social contest about why we should drink a lot of water.

LEADING

• Encourage individuals to work enthusiastically through proper counsellings

• Influence, inspire and transform them to work hard toward achieving company’s aim or
goal
• Give specific guidelines and time frames for task accomplishment
• Shows concern and friendliness to subordinates
• Emphatize their feelings and emotions
• Implement and practice rules and polices
• Allow subordinates to participate in decision making related to bringing change and
improvement
 • ORGANIZING

Type of Organization: Partnership

Manager

Technical
Bookeeper
Assistant

Delivery
Front Liner
Man

LEADING

I, as the one of the owners of the Agua Crystallina Pure Drinking Water, I will lead my
employees through the guidance of Democratic Leadership Style. We are truly committed to work
and task but everyone can share their own knowledge and information.

• Encourage individuals to work enthusiastically through proper counsellings

• Influence, inspire and transform them to work hard toward achieving company’s aim or
goal
• Give specific guidelines and time frames for task accomplishment
• Shows concern and friendliness to subordinates
• Emphatize their feelings and emotions
• Implement and practice rules and polices
• Allow subordinates to participate in decision making related to bringing change and
improvements
STAFFING

MANAGER

• Graduate of any business management courses

• Has a strong understanding of customer and market dynamics and requirements
• Approximately 2-3 years of sales experience in the marketing industry
• Can plan and maintain work systems procedures and policies within the organization
• Can make business decisions that are financially responsible, accountable,
justifiable, and defensible in accordance with organization policies and
procedure.

BOOKEEPER

• College graduate of any business-related course

• Has knowledge for clerical accounting procedure and practices
• Good mathematical and analytical skills
• With strong work ethic, flexible and can work under pressure
• Above average computer skills

TECHNICAL ASSITANT

• Knows how to operate and repair water refilling station equipments

• Ability to interact with different level of personnel
• Knows how to deal effectively with customers
• Strong organizational and time management skills
• Excellent interpersonal skills
• Atleast 1 year experience with the same work and field

FRONTLINER

• At least High School graduate

• With pleasing personality
• Good communication skills
• Can work during open and flexible hours

DELIVERY MAN

• At least High School graduate

• With pleasing personality
• Good communication skills
• Has driver license
• Can work during open and flexible hours
• Physically fit
 VIII. FINANCIAL PROJECTIONS

Table 5.0

Total Projection Cost for One Month-

Fixed Assets
Vehicles 100,000.00

Equipment 120,000.00

Total 220,000.00
Working Capital for a Month
Salaries & Wages 28,000
SSS Contribution – Workers 2,330.00
Philhealth Contribution – Workers 1,000.00 3,330.00
Administrative Expenses
Rent Expense 6,000.00
Utilities Expense 2,500.00

Supplies 12,000.00

Permit and Licenses 2,500.00

Advertising Expense 2,000.00 25,000.00

Total Project Cost 276,330.00

Capital Investment 800,000.00

Table 5.1

Initial Capital

Partners Capital Contributions

Vasquez, Ma.Therese B. 400,000.00
Vasquez, Teresita B. 400,000.00
Total P 800,000.00

Annual Sales Forecast

AGUA CRYSTALLINA

Income Statement

For the year ended December 31, 2020

Year 1 Year 2 Year 3 Year 4 Year 5

Sales 900,000.00 1,140,000.00 1,320,000.00 1,490,000.00 1,590,000.00
Less: Cost of 500,000.00 640,000.00 730,000.00 800,200.00 873,000.00
Sales
Gross Profit 425,000 500,000.00 590,000.00 689,800 717,000.00
Less: 300,000 350,000.00 415,000.00 427,150 459,000.00
Administrative
Expense
Net Income 125,000.00 150,000.00 175,000.00 262,650.00 258,000.00
Before Tax

AGUA CRYSTALLINA

Balance Sheet

For the year ended December 31, 2020

ASSETS LIABILITIES

Cash on Hand 135,000.00 Loans Payable P 110,000.00

Cash on Bank 435,000.00
Petty Cash 5,000.00 Total Liabilities 110,000.00
Equipment 120,000.00 Equity

Supplies 150,000.00 Teresita’s Capital 400,000.00

 Vehicles 100,000.00 Therese’ Capital 400,000.00
Total Equity 800,000.00

Total Liabilities and

Total Assets 910,000.00 P 910,000.00
Equity
 VII. Schedule

Process June July August September October November December January

2020 2020 2020 2020 2020 2020 2020 2020
Time
allocated
for the site
selection
Time
allocated
of
preparation
of
feasibility
study
Time
allocated
for
sourcing of
capital
Time
allocated
for
securing
licenses
and
permits
Time
allocated
for
acquisition
of
equipment
Start of
normal
operation
Table of Contents
Title Page……………………………………………………………………………1

Company Logo and Acknowledgement…………………………..…........................2

Table of Contents…………………………………………………………………3

I. Introduction ………………………………………………………………………4
A. Project Summary
B. Objective of the Study
C. Significance of the study
D. Methodology

II. Name of Business………………………………………………………………5

a. Mission
Vision

Objectives

Core Values

b. Location of Business………………………………………………………….6

c. Brief Description of Business

III. Technology Considerations

IV. Target Location/Target Market……………………………………………..…7

V. Marketing Strategy

VI. Organization and Staffing

VII. Schedule ……………………………………………..11

VIII. Financial Projections ………………….………………………………..12

IX. Findings and Recommendation……………………………………………..…14

IX. Findings and Recommendation

 We must put different promos and discount to attract buyers or customers.
Responsibilities and resources are closely monitored or controlled to maintain a good
business profile. We should design jobs that will meet the requirements of changing
environment. We should facilitate progress toward the attainment of organizational
vision, mission, goals and objectives.