TEKNIK JITU

MENYAJIKAN
DATA DALAM
PERSENTASE
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Keren banget ini, IDN
Research Institute & Populix
menerbitkan “Indonesia
Gen Z Report 2022”

Begitu hal yang melintas di kepala saya, kala

melihat dokumen hasil survey dalam format
PDF sebanyak 82 halaman tersebut.

Tangan langsung gatel buat jadikan datanya

sebagai bahan untuk melemaskan jemari.
Make over dan didesain ulang beberapa data
yang ada dengan menggunakan Powerpoint.

Inilah hasilnya and enjoy the show…

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KONSEP DESAIN:
Menyajikan beragam data visualisasi dalam format persentase,
dengan didesain menggunakan Excel dan Powerpoint.

TEMA WARNA:

FFFFFF 262626 F3A447 9C85C0 4E75A3 D9D9D9

KOMBINASI FONTS:
Montserrat ExtraBold (Headline)
Lato Regular and Lato Bold (Bodytext)

SUMBER DOKUMEN:
IDN Research Institute
Indonesia Gen Z Report 2022
Source of Data: Populix
Total Sample: 1.000
Research Area: 12 cities and agglomerations in Indonesia
Fieldwork Period: 27 Jan - 7 Mar 2022

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Donut Chart

Is the Tolerance Between

Religious Communities Good in Gen Z View?
Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

3%
Strongly
Disagree
69%
9% Agree
Disagree

19%
Neutral

Majority (69%) of Gen Z (between the age of 15 to 24

years old in the year 2022), believes that religious tolerance
practice in Indonesia is good enough.

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Clustered Bar

Gen Z’s View of Weddings

Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

Preferred small and

intimate wedding 39%

Neutral 31%

Weddings should be
a big celebration 30%

Only 30% of Gen Z say that weddings should be a big celebration, with
39% of Gen Z reflecting a preference for small, intimate weddings instead.

31% say they are neutral about this, which is understandable considering
that Indonesian weddings are sometimes a family affair instead of the
couple’s own and the Gen Z’s ambivalent stance about marriage.

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Clustered Column

Importance Factors
Gen Z’s Consider When Choosing a Job
Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

80%

64%
58% 60%
53%
49%
47%

Working Match with Working Working Suitable to Career Salary

Environment Education Location Hours Interest Path Offered

Almost 2 in 3 Gen Z (64%) consider a career path as an important factor

when they are looking or choosing a job. Career path becomes Gen Z’s
second priority after salary offered (80%), and it is considered more
important than other factors.

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Filled Shapes

Top 3 of Travel Priorities

for Gen Z of 12 Cities in Indonesia
Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

81% 66% 49%

Nature Culinary City Tour

Indonesia has a plethora of natural wonders for tourists

and travelers, and it’s no wonder that visiting natural
attractions has become a top pick among Gen Z (81%).

Given that Gen Z is more active on social media, the

natural wonders provide them a good opportunity
to create worthwhile content as well.

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Stacked Bar

Types of Social Media

Content that Gen Z Like
Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

74% 7%
Video-based Content Audio-based Content

13% 6%
Livestream Text-based Content

The popularity of Instagram, TikTok has taken soc-med commerce

YouTube, and TikTok are due to Gen
Z’s preferences over video-based
content and livestream content.
IG has now developed more video-
focused features, IGTV and Reels.
to a new level with TikTok Live and
TikTok Shop, that makes it possible for
all commerce activities to take place
within its ecosystem. Allowing to interact
with potential consumers in real time.

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Waffle Chart

Social Media Used by Gen Z

3 in 4 Gen Z (74%) uses Instagram daily. This is in line with the trend in the
US where teens and young adults prefer Instagram over Facebook, as the latter
is more synonymous to old people’s social media. TikTok is rising as a serious
contender against Instagram, with 40% of Gen Z accessing TikTok daily.

74% INSTAGRAM 59% YOUTUBE

56% FACEBOOK 40% TIKTOK

Source: Indonesia Gen Z Report 2022 by IDN Research Institute and Populix

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 “Berkreasi dengan visualisasi data di Powerpoint itu
mengasyikkan, karena di sana kita memiliki kesempatan
untuk menjadi jalan hadirnya sebuah pemahaman.
Data bukan cuma disajikan ala kadarnya atau sekadar
gugur kewajiban. Namun untuk makin menguatkan apa
yang tengah kita sampaikan. Ada masukan? Silahkan
infokan di kolom komentar ya guys.”

@MelukisSlide | Powerpoint Hacks

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