SINGAPORE  

SCHOOL  CEBU     SY  2021-­‐2022  

SECONDARY  4     TERM  3  
IGCSE  BUSINESS  STUDIES     REVISION  
 

Name  :_______________________________                                                               Marks:  ______/30  

Date      :_______________________________  
 

Read  and  analyse  the  case  studies  and  answer  the  questions  that  follow.  

A.   Mary  is  thinking  of  setting  up  a  children’s  nursery.  She  knows  she  needs  to  
carry   out   market   research   before   opening   her   business,   but   is   unsure  
whether  this  should  be  primary  research  or  secondary  research.  
 
1.   What  is  meant  by  ‘market  research’?  (  2  marks)  
______________________________________________________________    
 
______________________________________________________________  
 
2.   Identify  two  ways  Mary  could  present  the  results  of  her  market  research.    
(2  marks)    
 
First  way:  ___________________________________________________    
 
Second  way:  _________________________________________________  
 
3.   Identify   and   explain   two   primary   research   methods   Mary   could   use   to   collect  
market  research  data.  (4  marks)  
 
First  method:    
______________________________________________________________    
 
Explanation:    
______________________________________________________________    
 
______________________________________________________________    
 
 
 
 
 
 
 

1  
 
SINGAPORE  SCHOOL  CEBU     SY  2021-­‐2022  
SECONDARY  4     TERM  3  
IGCSE  BUSINESS  STUDIES     REVISION  
 

 
Second  method:  
______________________________________________________________    
 
Explanation:  
______________________________________________________________    
 
______________________________________________________________    
 
4.   Identify  and  explain  two  benefits  to  Mary  of  market  research.  (4  marks)  
 
First  benefit:    
______________________________________________________________    
 
Explanation:  
______________________________________________________________    
 
______________________________________________________________    
 
Second  benefit:  
______________________________________________________________    
 
Explanation:  
______________________________________________________________    
 
______________________________________________________________    
 
5.   Mary  could  use  primary  research  or  secondary  research  to  collect  data  about  
her   proposed   business.   Which   do   you   think   is   better   for   her?   Justify   your  
answer.  Be  guided  by  the  rubric  for  marking.  (4  marks)  
 
Definition                                                /1  mark   Analysis    /1  mark  

Application                                              /1  mark   Evaluation   /1  mark  

 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    

2  
 
SINGAPORE  SCHOOL  CEBU     SY  2021-­‐2022  
SECONDARY  4     TERM  3  
IGCSE  BUSINESS  STUDIES     REVISION  
 

______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
B.   Paulo  is  a  clothing  designer.  He  designs  one-­off  dresses  for  people  to  wear  
on  special  occasions.  The  average  cost  of  making  one  of  his  dresses  is  80  
USD.  Paulo  makes  a  profit  of  300%  on  every  dress  he  makes  and  sells.    
 
Paulo  is  considering  making  clothing  for  babies  and  young  children.  He  will  
design  the  clothing,  but  will  have  several  of  each  design  produced  by  a  local  
factory.  Paulo  has  not  yet  decided  how  to  price  this  new  range  of  clothing.    
 
1.   What  is  meant  by  ‘profit’?  (2  marks)  
______________________________________________________________    
 
______________________________________________________________    
 
2.   Calculate  the  price  Paulo  charges  for  his  designer  dresses.  (2  marks)  
______________________________________________________________    
   

3  
 
SINGAPORE  SCHOOL  CEBU     SY  2021-­‐2022  
SECONDARY  4     TERM  3  
IGCSE  BUSINESS  STUDIES     REVISION  
 

 
3.   Identify  and  explain  two  factors  that  influence  the  demand  for  Paulo’s  designer  
dresses.  (4  marks)  
 
First  factor:  ____________________________________________________    
 
Explanation:  
______________________________________________________________    
 
______________________________________________________________    
 
 
Second  factor:  __________________________________________________    
 
Explanation:  
______________________________________________________________    
 
______________________________________________________________      
 
4.   Identify  and  explain  two  methods  of  pricing  Paulo  might  consider  using  for  the  
new  baby  and  young  children’s  clothing.  (4  marks)  
 
First  method:  ___________________________________________________    
 
Explanation:    
______________________________________________________________    
 
______________________________________________________________    
 
Second  method:  ________________________________________________    
 
Explanation:    
______________________________________________________________    
 
______________________________________________________________    
 
 
 
 
     

4  
 
SINGAPORE  SCHOOL  CEBU     SY  2021-­‐2022  
SECONDARY  4     TERM  3  
IGCSE  BUSINESS  STUDIES     REVISION  
 

 
5.   Do   you   think   Paulo   is  right   to   develop   these  new   products   for   his  business?  
Justify  your  answer.  (2  marks)  
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
______________________________________________________________    
 
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5