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  • Group Mini Case

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    Mai Duyên Nguyễn
    12 views2 pages
    The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.

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    The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    Group Mini Case

    Uploaded by

    Mai Duyên Nguyễn
    The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Group Mini Case MCs.

    MC title Area Page


    1. Globalization of Markets and
    1.1 Mobile telephony industry Global 19
    Competition
    2. The Emerging Global Environment 2.1 Panelsol Ltd EU 42
    2. The Emerging Global Environment 2.2 BYD (Build Your Dreams) China 44
    Working across cultures:
    3. Globalization, Societies and Indonesia/
    3.1 the engineering 70
    Cultures various
    consultants’ clashes
    3. Globalization, Societies and
    3.2 Brazil Brazil 72
    Cultures
    4. Globalization, Sustainable
    Development and Social 4.1 Jack Cumberland SE Asia 107
    Responsibility
    4. Globalization, Sustainable
    Development and Social 4.2 Shell and Cosan Brazil 108
    Responsibility
    4. Globalization, Sustainable
    Light Up The World
    Development and Social 4.3 Canada/Peru 108
    (LUTW)
    Responsibility
    4. Globalization, Sustainable
    Etisalat’s philantahropic
    Development and Social 4.4 UAE 109
    activities
    Responsibility
    HSBC: The world’s local
    5. Designing a Global Strategy 5.1 China 152
    bank
    5. Designing a Global Strategy 5.2 Essilor: a global player France 154
    6. Assessing Countries’ Attractiveness 6.1 Anatolia Electric Turkey/Africa 184
    7. Entry Strategies 7.1 Lubricador SA Italy/China 205

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