Public management

Management is not business

Human sources: young,uneducated,asian etc.

Functional organization

Advertising reflex-advertising unit marketing communication department (Typically, there is a

leader, a high-level executive who establishes the strategies and oversees the operations of the team. The
Marketing President manages the marketing management team, including roles like the Product
Manager, Advertising Manager, and Public Relations Manager)

In management all processes are organized and decisions are documented from step to step

Those leaders ,who can lead should use all power to invest resources to his group

You cannot define yourself in central org.

Leader:

-background,nature(features that he gave from parents)

-education

-communication

-culture effects

-talking to others

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Whatever org. you work you will be recognize as a manager you will accept a responsibility

Manager responsible for process management according to Taylor

Production management

At what cost and how much we produce

Key trends of 20 century management

Heavy industry(world war 1)

Taylor,Weber,Fayol

Engineer-managers.pseudo-taylorism

Max Weber

He was a scholar,history of economics,society,

All of the created methods, solution of optimizing process ,

Managers asked during this period scholars how to act

Publishes appeared pretty late

Taylor put management in the center ,society tried to fight against him,he has good eye for analyzing
processes

Spc

Statistical process control

There were a lot of structures to follow info

After all resources (experoment with lights) they exluded all points and started to pay attention on their
workers and to analyze themselves.

The fact that you chat with your workers does sth.and has a huge effect on productivity,the realised that
the factory is not only formal org.

The need to understand informal relations,to keep better team work

It was before the 1 war

Leadership matter!!!

K.Lewin was running research on chat psychology,

They took free dif.group of children and teachers and they told to educator how to behave in
authoritarian way, if you behave this way then you have to keep an eye on your people. to stay with
them

The another circle was democratic, asking what children want and how they want to play results are good

The 3 teacher was empathic,children have not communication with each other , no positive results
There should be somre rule writtem up in a most secret place in your mind,you can do a decision better

After 2 war

Optimization

Working environment

Motivation,

How to offer other kinf of benefits

Hyegenic factors\

Basic offers (lunch,loilet paper)

After war everything changed

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Division

Product division

After 2 WW

Liders on the top,the can keep org.stable an funct.in that way,which they think it would be better

See in a book page 5

Public Admin. is for facilitation

(Project management book)

Project has a functional structure,

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How to use simplier system to solve complicated one problems

After ww2 the main problem how to motivate soldiers,you give an example,anf they follow it.

The leadership after ww2 ,appeared questions which is the best leadersip style,how to give the best
example

R.Likert (likert scale) read

Leadership styles are taken as extremist style,Likert use four categhories,he shows certain types of org,are
build from certain types of leadership.some of them function better.

1 D models of leadership

Low productivity

Four systems:

Exploitative- authoritative(power from top downwards,no teamwork,punishment employed.authoritative

style ).Do what they are tell you,it cannot be taken as a general way to manage.can be used in some cases,
but not in all

Benevolent-authoritative(paternalistic style,similar to previous ,but awards available as well as threats),

Consultative(goals set,productivity getting better,upwards,downward teamwork,leader steel does decision

making process,but before will consult with workers ,workers belive that they are part of a big family)

Participate-group(the ideal system, the group s regularly involved in decision making,regular involvement
,leader can take I veto,democratic style)

Really democratic(group make a decision,but leader does not have a veto opportunity,but need to present
main idea)
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Types of organization

Classical-centralized, positive thing is that you know people who take decision.

Functional- everybody doing the same thing ,most people know their profession, positive points ,it gives
you a perspective of your future, you under control how you doing your work ,the identification of the
individuals very well organized, everybody knows what he should do

Formal vertical structure:

Each and every decision is taken following written regulation and standards ,you know the state of rules,
so you can guess what kind of decision will be approved ,this docs are easy to find

Bureaucratic org.has accountability , cause they can be checked back.

The first fully management program started in 20 century.Long time it was available only for rich people

This kind of org. defends the employee,it is much more difficult to use any other solution .it iss more
difficult to get to this system from outside,another side in previous age when public admin,were the well
known people (lawyer), it costs a lot of faces to to find the right type.

As educational system developed it was so important if you in a right class in one place with right
people, J.Smith who had bachelor degree,he went ot the congress met those congressman ,these people
supported him in making regulations.

Taylor-

The personal relations between worker and empoyee is open

In fact scientific management is one that puts survival at the first place,but very few people understood
this

Staff management consist of people that have nothing to do and know about basic organ

They have a secondary influence, they manage all steps of your development,your
training,education,motivation,vacations;

They getting this idea from military,in the first set of managers that was a good commanding

Management is everything in financial org.

Marketing thinking

Strategic planning appeared during the 2 WW,in military,and these guys developed and modernized
st.planning. by the 50 and 60 they published lots of info about it.

In 1702 new generation,twelve years after the 1 strategy,still active.Huge companies discovered that they
can save money and time cutting all the middle management(reduce it),project management becomes a
key issue,but also in manager activity.middle manager did that tasks,that are not necessary,started the
process,m transition goes on.

The worker gains back.they take back professional decision making,begin to be more n more
important,that is behind new public management movement
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1D models of Leadership 4b:Vroom and Jago

Cooperation from the new and young workers is not expected,you need to tell them what’s going on.

2) Context is reaching resources ,we have all what we need, this is about how to offer practical experience
for the people which are helping to improve.

The main aim is to find people who will be interested in participation.

How to rationalizes

Manager need to know all info.about middle managers. About all workers. Who to reach if I have
problem with different arears,that was a purpose of mixing many managers

B.Tuckman and Woodcock

Tuckman 1965

Stage 1- forming: founding out the task,rules.methods etc

Stage2-stroming: internal conflict develops,members resist the task at the emotional level

Stage3- norming: conflict settled:cooperation develops

Stage4:performing: teamwork achieved,roles flexible

Woodcock 1979:

Stage1- undeveloped team: feelings avoided ,the leader takes most of the decisions

Stage2-experimenting team: issues faced more openly,active listening

Stage3-consolidating team: personal interaction on a cooperative basis

Stage4-mature team:feelings open,individuals flexible,the group recognizes its responsibility to the rest of
the

Concept- is description about idea

2D models of leadership