Ethical &

Unethical
Practices of
Local business
PRESENTED BY: GROUP 4
 Sponge Cafe
At Building 5 Learning center
This cafe offers customers various types
of food such as Japanese food, Thai food,
Fusion food, beverages, smoothies, and
desserts. There are snacks and fruits at
affordable prices, and free water is also
provided. They provide seats both inside
and outside the cafe.
 Ethical Practices of Sponge Cafe
1 Clean and hygienic

2 Treat the customers equally and no cheating

3 The food quantity is reasonable with the price

4 The ingredients are clean

5 Excellent management within the shop (containers

and cafe space are always clean)
6 The products are appropriately positioned and the kitchen is cleanly organized
 EFFECTS OF STAKEHOLDERS

Increase Sales Good brand image Customer loyalty

Sponge Cafe can increase its Spong cafe is well organized If they can consistently satisfy
revenue if it can continue to and well management their customers, they can gain
satisfy its customers customer loyalty
 O-OH Cafe
At bulilding 3
Faculty of International Studies
A small franchise cafe sells food,
beverages, and bakery
O-OH Café is located in the center of Building 3,
which has many students, teachers, professors, and
personnel. O-OH café sells foods, bakeries, desserts,
and beverages. They have both outdoor and indoor
seating available. Moreover, they also have a music
playlist for customers to feel relaxed and offer free
water, sauces, and napkins for customers.
 Unethical Practices of
O-OH cafe
1 Unhygienic cafe (e.g. the ice cream that has
been eaten is still in the ice cream freezer
and the kitchen area is not clean enough)

2 Little interaction with customers

3 Low food quality (e.g. instant food)

4 Disorganized management (the employees

don’t pay attention to order management
and check it carefully which leads to
ordering delays and dissatisfaction)
 EFFECTS OF STAKEHOLDERS

Negative brand Customer

Lose Sales
If the customers are
unsatisfied with its shops,
it can lose some revenues
images
Some customers can give its
shop negative reviews which
can affect its brand image
dissatisfaction
Some customers can
unsatisfied with their services
or products
 Thank you !
6330311003 SALWANEE CHEWAE
6330311006 KONGTHONG SITTISAK
6330311020 SUPPANIDA SRISUWAN
6330311029 PARNTAWAN YAWONG
6330311039 WILAILAK WORADET
6330311044 KRITTHITA PRADITTHAVORNKUL
6330311051 NAREEKARN PIANKWAMSOO
6330311054 WIPAWADEE SORAKET