Strengths
● Unique & brand-new flavors that can only be found in
Vietnam and extracted from Vietnamese fruits, some
of which can only be found in the craft beer industry
(orange and dragonfruit)
● Reasonable prices: domestic product, including lower
taxes, seasonal fruit prices -> fewer material costs. -
>slightly lower price (approximately 15.000 VND)
per product.
● Attractive branding: using the unique nature of our
product.
Opportunities
● Low rivalry on the market: little competition on
the market and the main competitor is Strongbow,
a long-standing manufacturer in Vietnam
● Less taxes & expenses: domestic company, using
domestic products like seasonal fruits and beer
material -> save a lot of money from taxes and
input.
● Industrial advantages: an industrial zone in Hung
Yen, where we can gain more benefits from
manufacturing. With the food & beverage
industry, -> benefits from many government
production policies.
Weaknesses
● Inexperienced and take time to learn more about the
market and push our product against the original
brands.
● Can be exploited by competitors: Once our products
are launched, it wouldn’t be too difficult for other firms
to find those flavors.
● Reliable on sale: factory-manufactured in mass
production-> sales volume is very important for us at
the early stages.
Threats
● Low level of awareness: a relatively new
market in Vietnam’s beverage industry in
general. Consumers have only known about
Strongbow as the most popular fruit beer
product
● Experienced rival: Strongbow is nearly
monopolizing the market at the moment and
with plenty of experience -> not easy to
compete with it.