Name: Burhan Ahmed Barcha

Presentation: Marketing Plan

Reg No.: 2020-KIU-BS1353
Submitted To: Sir Kaleem Ullah Dar
Date: 22/08/2022
Subject: Marketing Management
Section: B
Program: BBA
Market Summary
Review changes in market share, leadership, players, market
shifts, costs, pricing, and competition
 Hunza food processing company pvt (Ltd) was formed by Mr. Rashid
Khan and his 2 brothers include Gari Khan, Shahrais Khan who are
also founder of company. This company is located near KKH
Rahimabad district Gilgit. After that the ownership is transfer to only 2
people. The 3 person left the company and sold his whole sales to their
two brothers. The main issues face by company was the supply of
electricity, heavy machinery, transportation issues, government
stability, economic issues and platform, lack of information, non-
eligible employees.
Pricing and Cost of the Product

At the starting production were 400 items of jam and 100 items of juice. Supply of the jam at the
start of production years were 250 ml per day and 50 ml of juice.
COST:
The cost of Juice product is Rs150 per unit & final product of per Jam Jar units is RS. 200
(market price). Jam Jar manufactures rate is Rs150 per unit. If any dealer demands large number
of products the discount rate is 2 %. Per bundle of product rate is 2200.
And for the Juice product the manufacturing cost of the item isRs125 per unit and we are selling
the per juice item is for Rs175 per unit(Market Price).
Gilgit Baltistan's delicious and tasty Walnut's Kelaow (organic chocolate) is now available at
best prices. Rs.800 per 500 grams.
Market Share
 The company acquires 80 % of market share in Gilgit Baltistan.
 Which is such as a high shares in market and the rest of 20% is out.

MARKET COMPETITION:
The one of the biggest competitor of Hunza Foods Processing Company Pvt Ltd is
Hashoo Groups.
1. Green Diamond
2. Mountains Fruits Private Limited
3. Gs Hunza Dry Fruits Etc
Product Definition
 Dry Fruit:
 Dry Fruit is the one of the most selling Product of the company. It is a fruit which is
created by drying the fruit such as Apricot, Apricot seed, Dry Mulberry, and Walnut.

 Jam:
 It is also the most import product that the company manufactures and sell. It is create from
different fruits such as cherry jams, Apple jams, and Apricot Jams etc.

 Honey:
 The most liked product of the company. The honey is basically obtained from honeybees.
For this they have to domesticate the bees and obtains the honey. Product such as Robina
Honey, Sourwood Honey, and Buckwheat honey.
 Competition
1. Green Diamond: product(Jam).
Strength:
. they make quality of product
. Selling is much more then others.
Weakness:
. The quantity is very low due to some resons.
. transport facility is not good they get complains
.Light problem in khomar Gilgit.

1. Mountains Fruits Private Limited: Product(Jams)

Strength:
. They have more customer and quality of worker.

. The quality is also good.

Weakness:
. Low technical use.
Competition

1. Gs Hunza Dry Fruits:

Strengths
. Use of High level of Technology.
. Use of skill labors.
Positioning
 Positioning of product or service:

1. Jam, It is also the most import product that the company manufactures and
sell. It is create from different fruits such as cherry jams, Apple jams, and
Apricot Jams etc.
 Consumer promise
 Statement summarizing the benefit of the product.

1. Apple jam is also considered to be very useful in diseases like high blood
pressure.
Communication Strategies
 Messaging by audience

The company uses online plate form to communicate and get further knowledge about the
product and the need of consumer.

 Target consumer demographics:

. The company target all type of consumers. Such as low income, high income, and moderate
income.
Packaging and Fulfillment
 Product packaging
 Discuss form factor, pricing, look, and strategy

1. The cost of Juice product is Rs150 per unit & final product of per Jam Jar units is RS. 200
(market price). Jam Jar manufactures rate is Rs150 per unit. If any dealer demands large
number of products the discount rate is 2 %. Per bundle of product rate is 2200.

2. The looks of product are natural looks. We thought that the looks should be nature base. By
the company saying and due to that it don’t cost much.

 Discuss fulfillment issues for items not shipped directly with the product.

There are some fulfillment issue during off season to customers. It is because some we
have the electricity problem in the area specially in winters.
Launch Strategies
 Launch plan
 If product is being announced. The first thing we send the prototype for testing purpose.
If the the testing get successful. Then we are good to go for the lounched. Otherwise we
take some more time or make some new changes to the product.
 Promotion budget:

Our Promotion Budget is 5%.

 Advertising
 Strategy and execution
 Overview of strategy:
 As we know that our company selling is not that good so we decided to go for low expense
Advertising. Such as we advertise our product on stone at KKH Road and other road too,
where interaction of people is high.
 Overview of media and timing:
 We have some local new channels which are very popular for their courage such as Pamir
Times, Hanisara etc.
 We have social media plate form also such as FB, Instagram, and Youtube.
 We use poster for the attraction.
 Overview of ad spending:
 We spend over 2 to 3% of advertisement money in these ad spending
Other Promotion
 Marketing programs
 Previous year the company have organize the marketing programs for better marketing
of company and product.
 The company decided to creates marketing events/Program every years so ever customer
get aware and others too.
Pricing

 Pricing(Cost base Pricing)

 The cost of Juice product is Rs150 per unit & final product of per Jam Jar units is RS. 200
(market price). Jam Jar manufactures rate is Rs150 per unit. If any dealer demands large
number of products the discount rate is 2 %. Per bundle of product rate is 2200.

 And for the Juice product the manufacturing cost of the item isRs125 per unit and we are
selling the per juice item is for Rs175 per unit(Market Price).

 Gilgit Baltistan's delicious and tasty Walnut's Kelaow (organic chocolate) is now available at
best prices. Rs.800 per 500 grams.
Distribution
 Distribution strategy
 Hunza Foods processing company has its own distribution network in Gilgit Baltistan
with good transportation system. We supply our products at major districts.
Outbound logistic is offered by Company with in major cities.
The Distributor is responsible for the management of availability of products capital
investment.
Depends upon both present and future transactions of distributor
 Varies with respect to different areas
 Relevant experience is also counted
 The Hunza food processing company pvt Ltc forward goods through primary and
secondary distribution channels.
 Hunza, SKD, Ghizer, Astore
Vertical Markets/Segments
 Vertical market opportunities
 A vertical market is a market encompassing a group of companies and customers that are
all interconnected around a specific niche. The Hunza Food Processing Company have
also good connection with other companies. Such as Green Diamond. It is also one of the
biggest competitor of our company. But apart from that it helps us to distribute our
product or sell our product.
Success Metrics
 The first year goal of Hunza Food Processing Company is to get everyone attention in the
market.

 Additional year goals:

 To earn a lot of profit and give good service to customers. Also provide quality products
and serve to the society.
Schedule
 The company conduct annual general meetings for profit margin and distribution of profit
among shareholders of company and if there is any crises create the company arrange
monthly and quarterly meeting to solve those crises and issues.

 Timing:
 Once a Year
 Some time twice a year also.