As Madhu, Will you launch your lemon drink or not?

I would be launching the lemon drink in the market by looking at the current situation of
my market. Some of the reasons for my decisions are:
● I am trying to have a more holistic approach for transforming the business into a
marketing-oriented organisation rather than being the supplier of goods.
● The company is facing very stiff competition in its main market that is of Gherkin,
whose market is highly saturated with just 1% growth rate and also the customers
are asking for a price reduction. So the company has to look for alternatives.
● By launching the lemon drink the company will directly enter into packaging which
could help in shaping customer preference. Which it was not able to do when it
was just exporting the products to different countries.
● The lemons which are leftover after the export to various customers are making
the option not viable. So after the launch of lemon drink, we can order lemons in
large quantity, segregate them and deliver to the customers according to their
needs. The remaining lemons can be easily used for the production of the lemon
drink.
● The only national-level brand in the market is Dabur which saw a sales turnover of
Rs. 15 million in 2009-10. But the main issue is the Indian customers prefer to use
fresh lemon instead of lemon concentrates. But the market is highly untapped and
there is a great scope for success in the future and as our lemon drink market gets
scaled up to a certain acceptable range we can even go for processing other agro
products.