Marketing Manager - Roadies Koffeehouz

Roadies Koffeehouz, part of Leapster Restaurants is looking for a rockstar Marketing

Manager, with an innovative mindset for its brand Roadies Koffeehouse.

Job Responsibilities
Corporate branding:

a) Build clear positioning for Koffeehouz nationally & regionally.

b) Establish high awareness of the brand and differentiation from other chains of
coffeehouses and Diners.
c) Work with the corporate team to identify monthly marketing goals – including sales
goals and develop a strategy and develop strategies for online and offline activations in
different regions.

Community and Partnership:

a) Drive growth and visibility through Community engagement such as RWAs,

Corporates etc.
b) Work with Viacom18 to engage and activate Roadies communities.
c) Continuously identify, engage and grow with local communities, and create new
opportunities for them to connect and organise events.

Content creation + IPs:

a) Enhance brand imagery through new content pages.

b) Increase content creation opportunities.
c) Drive content from community/ creators.

Store launches:

a) Impactful launches of new outlets and sustenance of the brand through consistent
activities.
 PR and Communication:

a) Create a robust local and national PR strategy, and regional community events.

Online Reputation Management:

a) Monitoring and replying to customers’ reviews on various platforms.

Local Reputation Management:

a) Coordinate with ops team, understand the requirements and plan offers and
campaigns for the outlets accordingly.

B2B:

a) Work with agencies to launch franchising campaigns.

b) Help create franchising collaterals.

Skills & Requirements

 Minimum 3 years’ experience in the marketing field (F&B experience/degree in
Hospitality would be an added advantage).
 Excellent leadership, interpersonal and communication skills.
 A great collaborator.
 Can come up with ideas which differentiate us from the rest.
 The role would require extensive travel on a regular basis to store locations/cities.
 Excellent organizational and planning skills.
 Strong analytical skills to understand key business indicators and competitive trends.
 Positive attitude and willing to learn.
 Ability to work under pressure and under own initiative.

About us
Leapster Restaurants runs and operate the official diners/coffeehouses of MTV Roadies -
Roadies Koffeehouz which is the Diner & Coffeehouse of MTV Roadies. We are currently running
3 stores in Chandigarh and Mohali and are opening 10 more stores across Punjab and Gujrat and
Delhi in the next 6 months. Our corporate team is based out of Delhi.