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[BS MARKETING 2]
CHAPTER 1 – Introduction
Background of the Study
Theoretical/Conceptual Framework
Statement of the Problem
Hypothesis of the Study (if any)
Significance of the Study
Scope and Limitation/s of the Study
Definition of Terms – conceptual and operational definition of terms used in the study
CHAPTER 2 – Review of Related Literature
Overview of the topics to be reviewed
Literature about Specific variables used in Conceptual Framework
Literature about the major measurement tool used in the study (if required)
CHAPTER 3 – Research Methodology
Research Design
Research Locale
Research Respondents
Sampling Method
Research Instrument
Statistical Treatment
Ethical Considerations (if applicable)
INTRODUCTION