Jonathan Rdz.

Materia
Contextos
sociocultur Profesor
Rodrigo
Arrangoiz
3062012
ales Raya

25 de
Módulo 1 Fecha Enero de
2023

San Luis
Campus Actividad 1
Potosí

McDonald's
Probably was that McDonald's did not compete with another
What factors did the
franchise in other countries, they already control all the
company consider for
market in USA, so Fred Turner decided to open their doors to
internatiolization?
the world.

What were the reasons The first reason was new market, one of the first countries was
for the company to go Puerto Rico, the principal reason was they had cheaper labor
global? and raw material.

What was the mode of

To enter a new country, Turner or McDonald's changed the
entry that the
way of how other countries eating out of their homes;
company selected to
introducing "American culture", to make people think and act
enter the new
like the american people.
international market?

Reference

Güemez, G. A. (2019, agosto 19). McDonald’s - La expansión del imperio. Enrique Ortega

Burgos. https://enriqueortegaburgos.com/historia-de-mcdonalds-imperio-parte-ii/

Email Phone Number

AL03062012@tecmilenio.mx 55-6125-9992
Thank you!