A

Project report
On
Industrial visit of
“HAVMORE ICE-CREAM PVT.LTD”

Submitted TO
SOM-LALIT INSTITUTE OF
BUSINESS ADMINISTRATION
Affiliated to Gujrat University,
Towards Partial Fulfillment of
First year B.B.A. Program
2022
Guided By
Prof. Navaz. S. Postwalla

Submitted By
Name: MEERA PANSURIYA
Roll No:90
F.Y.B.B.A. (sem-2)
 CERTIFICATE
This is to certify that " MEERA PANSURIYA" has prepared
report on "HAVMORE ICE-CREAM PVT LTD." and submitted to
SOM LALIT INSTITUTE OF BUSINESS ADMINISTRATION
affiliated to GUJARAT UNIVERSITY for the partial fulfilment of
the requirement for the completion of practical studies at the
F.Y.B.B.A. program for the year 2022.

Faculty in-charge Director

Prof. Navaz.S.Postwalla Prin. K.J.Patel

Collage stamp
 ACKNOWLEDGEMENT

I would like to give my sincere thanks to all who have helped

me throughout this project. For this I would like to thank our
institute and teachers.

I would like to extend my gratitude to the director of SOM

LALIT INSTITUTE OF BUSINESS ADMINISTRATION,
"Prin.K.J.Patel" for providing this opportunity.

I would also like to thank "Prof. Navaz. S. Postwala", faculty

at SOM LALIT INSTITUTE OF BUSINESS ADMINISTRATION, and
my guide of the project, for laying the ground work for the
project and guiding me at every state of my endeavour,
showing faith in my capabilities.
 PREFACE

As a part of course of F.Y.B.B.A all the students are supposed

to prepare an industrial report. The main objective behind
preparing this project report is to relate the management
subjects taught in the classroom to their practical application.
The entire scenario and working of the company is known
while making the project. It was interesting and
knowledgeable.
My work in this project is, therefore, a humble attempt
towards this end.
In spite of my best efforts, there may be errors of
commissions and omissions which may please be excused.
 Table of Contents
COMPANY PROFILE ................................................................................................................................ 1
• HISTORY OF THE ORGANISATION ...................................................................................................... 3
• Vision & Mission Of The Company ........................................................................................... 4
• Products Of The Company ........................................................................................................ 5
• Organisation Structure .............................................................................................................. 9
• Awards and Achievements ..................................................................................................... 10
PRODUCTION DEPARTMENT ................................................................................................................ 13
• Product classification: ............................................................................................................. 14
• Production process .................................................................................................................. 15
• The Process for the Basic Ice Cream Mix ................................................................................ 16
• Production Capacity ................................................................................................................ 18
• Plant Layout ............................................................................................................................. 19
• Raw Material and Its Procurement ........................................................................................ 20
• Way to Handle Industrial Waste ............................................................................................. 21
MARKETING DEPARTMENT .................................................................................................................. 23
• Basic Data About Product: ...................................................................................................... 23
• Price Distribution & Promotion as per 4P of Marketing: ....................................................... 23
• Competitors: ............................................................................................................................ 24
HUMAN RESOURCES ............................................................................................................................ 26
• Number of Employees:............................................................................................................ 26
• Shifts: ....................................................................................................................................... 26
• Recruitment: ............................................................................................................................ 27
• Selection: ................................................................................................................................. 27
• Training initiatives:.................................................................................................................. 28
• Compensation: ........................................................................................................................ 28
• Policies regarding promotion and transfer: ........................................................................... 29
FINANCE DEPARTMENT ........................................................................................................................ 30
• Investment in the Organisation: ............................................................................................. 30
• Sources of funds: ..................................................................................................................... 31
• Last 3 year sales turnover: ...................................................................................................... 32
SOCIAL RESPONSIBILITY AND FUTURE PLANS OF THE ORGANISATION ............................................. 33
• Social Responsibility:............................................................................................................... 33
• Future Plans: ............................................................................................................................ 34
 COMPANY PROFILE

• Company name : Havmor Group of Co.

• Founded : 1944
• Factory Address : Modern Industrial Estate, B/h.
Naroda Station, Naroda Road,
Ahmedabad-380 025

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• Fax : 91 – 079 – 2220 3890
• E-mail : Havmore@havmor.com
• Office Address : 2nd Floor, commerce House
4,besides shell petrol pump,
prahladnagar Anandnagar road
,Ahmedabad-380015.
• Fax : 91 – 79-4020-9000
• Website : www.havmor.com
• Main Product : ICE-CREAM
• Parent : Lotte Confectionery
• SIC Code : 2030
• Revenue : Rs.599.075 crore (US$79
million)
• No. of employees : 500-1000
• MD of the Company : Mrs. Komal Anand
• Vice President IT : Mr. Dhawal Mankad
• Assistant G.manager : Mr. Yogesh Mistry
• Purchase manager : Mr. Nikunj Soni
• Finance & Account manager : Mr. Hussain Kaukawala
• Quality Control : Kamlesh Parmar
• Production Manage : Mr.Nikunj Modi
• H.R.Assistance : Chavi Jain
• Vice President (HR) : Mr. Rajesh Shah
• Marketing Executive : Mr. Vishal Shah

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 HISTORY OF THE ORGANISATION

Small Beginning, Big Vision, Great Ambitions

Havmor Ice Cream began its branded life in 1944 in Karachi, in
undivided India. By 1947, it was a popular local brand there.
But in 1947, in the wake of the Partition, its founder
Satish Chona had to join the exodus into India, with virtually
no moveable assets. Searching for a new turf, he tried out
Dehra Dun and Indore, and finally, settled down in
Ahmedabad.
No, it was not a case of “Brand Relocation”, or anything
else as fanciful. He had to start the venture from scratch again.
In fact, he had to begin from a hand-cart at the Ahmedabad
Railway Station, churning out the Ice Cream manually.
He called this fledgling brand ‘Havmor’ - a neologism for
‘Have More’ - which meant the customer, got more value for
money, and more taste to relish, from his Ice Creams.
Perhaps he didn’t know it then, but he had laid the
foundation for one of Western India’s most enduring market
legends and good quality, like good character, wins over the
situation sooner or later.

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 Vision & Mission Of The Company
• Vision :-
We, at HAVMOR, are committed to offer the
finest quality products to our customers at the best value
for money, driven by the motto of GOODNESS (ACHAI),
TRUTHFULNESS (SACHHAI) &CLEANLINESS (SAFAI).

• Mission :-
We enrich people’s lives by providing
superior products and services that our customers love and
trust.

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 Products of the company
Havmor offers a large range of ice creams with multiple
flavors and packs. The company sells more than 160 varieties
of ice creams across forms.

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• CANDIES:
▪ Zulubar
▪ Almond chocobar
▪ Jumbo Manngo Dolly
▪ Rocket
▪ Classic Chocobr
▪ Raspberry Dolly
▪ Choco Bite
▪ Bombay Kulfi
▪ Royal Rabdi Kulfi
▪ Malai (Roll Cut)

• Scoops:
▪ Rajbhog
▪ Kesar Malti
▪ Dutch Chocolate
▪ Swiss Chocolate
▪ Tender Chocolate
▪ Mocha Brownie Fudge
▪ Nutty Delgian Dark Chocolate
▪ American Mud Pie
▪ Lonavati

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• Novelties:
▪ Slice Cassata
▪ Cookie Ice Cream Sandwich
▪ Black Forest Pastry
▪ Raja Rani Roll Cut
▪ Sandwich Ice Cream

• Hotch potch:
▪ Havmor Celebration Family
▪ Chocolate Murder Twist
▪ Ferrero Blast Ball
▪ Kulfi Takatak Fun
▪ Coffee Pastry Duet
▪ Fruity Love
▪ Verry Berry
▪ Mango Magic
▪ Candylicious Treat
▪ Cookie Brownie Fun

• Cakes:
▪ Hazelnut Rocher
▪ Strawberry Cheese Cake
▪ Golden Fantasy
▪ Raspberry Dark Chocolate
▪ Chocolate

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▪ Cones:
▪ Choco Block
▪ Hazelnut Crunch
▪ Turbo (Chocolate Disc)
▪ Kesar Pista
▪ Rajwadu
▪ Yummy Strawberry
▪ Chic Choc
▪ Ringo Bingo

• Ice Cream Sundaes:

▪ Rainbow Cassata
▪ Krazy Kulfi
▪ Seven Chocolate
▪ Belgian Sensation
▪ Chocolate Snow Peak
▪ Sizzling Brownie Valcano
▪ Sundae Feast
▪ Choco carnival
▪ Popcorn Caramel Treat

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 Organisation Structure
Vice President Operation
↓
Assistant General Manager
↓
Production Manager
↓
Supervisors
↓
Labors

Production is the lifeline of any business unit; hence

production department plays an important role of vital
importance in any industrial unit as in Havmor group.
Vice President is the head of the department, followed by
Assistant General Manager, Production Manager, Supervisors
and at last Labors

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 Awards and Achievements

O WON “TIMES FOOD AWARD” FOR THE “BEST ICE

CREAM” IN THE YEAR 2007
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2010
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2011
O WON “RISING STAR AWARD” FOR
THE “POWERBRANDS” IN THE YEAR 2012
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2012
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2013
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2014
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2015
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2016
O WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2017
o WON “TIMES FOOD AWARD” FOR THE “BEST ICE
CREAM” IN THE YEAR 2019

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“Wins in Best Ice Cream in Casual Dining for Havmor Ice
Cream & Best Ice Cream in Fine Dining for Huber & Holly”

Mumbai, Feb 14, 2017: Havmor Ice Cream, a leading pure milk
ice cream brand, has bagged two award at this year’s edition
of the prestigious ‘Times Food Award 2017’. The brand has
won the Best Ice Cream in Casual Dining Award for Havmor Ice
Cream and the Best Ice Cream in Fine Dining Award for its new
premium outlet “Huber & Holly”.
Huber & Holly is a newly launched premium property of
Havmor in Ahmedabad for foodies who can enjoy the range of
lip smacking menu comprising of coffees, sandwiches and
pizzas as well as the unique ice cream flavors. Havmor’s
recognition this year at The Times Food Award 2017 marks a
ninth consecutive win for the brand.
The award was presented on the night of February 09, 2017 at
Hyatt Regency, Ahmedabad in the presence of renowned
personalities from the world of Business, Fashion &
Bollywood.
The honors were based not only on the flavors, but also on the
service offered, sustainability and better quality offerings.
Commenting on achievement, Mr. Ankit Chona, Managing
Director, Havmor Ice Cream Ltd said, “We have made it this
time as well. For the past eight years, we have been bestowed
with the award for Best Ice Cream Brand category and this

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year, being an ice cream brand, it make us feel proud to win
under the best ice cream dine categories – Causal and Fine
Dine. This adds another feather in our cap and reaffirms our
commitment towards innovative, best quality and hygienic
product and service offerings.”
Havmor has over 200 exclusive ice cream parlors across
country and offers wide range of over 160 ice creams.

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Production department

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 • Product classification:

We are the first ones to introduce Dairy Fresh - an all

natural ice cream which contains no additives, no
preservatives, no synthetic Colors or flavour. Nothing but the
pure, natural goodness of milk, fruit and nuts.
We launched many dry fruits based ice creams, an
assortment of traditional Indian ice cream form, which
otherwise had to be bought just prior to consumption, and
that too from vendors whose quality often left a lot to be
desired.
We even introduced the Sorbet - a fruit juice based
frozen dessert.

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 Production process
Pasteurize Milk (8-10°C)

Dump Tank

Milk Pump

Batch Pasteurize (75°C for 15 Mins)

Milk Storage Tank

Milk Pump

Batch Pasteurizer Milk Pump

Atomogeniser Two Stage

I.– 2500 Psi
II. – 500 Psi

Mix Chiller (24°C)

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 Aging VA

Batch Freezer Candy Tank Flavour Tank

I/C Vessel Flavour Addition Of Colour &

(-20°C) Candy Hardening Tunnel
Continous Freezer

Cone Filling Machine Cup Filling Machine Chocolate Coating Tank

(-4.5°C) (33°C) (-4.5°C)

Packing Table PackingTable Packing Table

Hardenig Tunnel Hardenig Tunnel Hardenig Tunnel

To Cold Storage(-35°C) To Cold Storage (-25°C) To Cold Storage(-2.5°C)

The Process for the Basic Ice Cream Mix

• Pasteurization Tank:-
Here the raw materials like milk,
cream, powder, etc are mixed. Milk is pasteurized here. Mixing
of Pasteurizers is done at 8-10°C, Butter is melted at 40°C, All

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ingredients at 55°C, Sweetening agent is added at 65°C, and
pasteurization is done at 75°C. The mix is kept at 75°C for 15
mins and then filtration of mix is done.
• Homogenator:-
After being pasteurized at 75°C, the mix
is transferred to this tank. Here, this mix is kept under the
pressure of 50 cem square. This increases the viscosity of the
mix. Here the break down of the fact glucose is done up to
micron size. The Homogenator tank is the heart of the process.
• Chiller:-
In the chiller, the chilling of the mix is done
from 75°C to 24°c.
• Storage Tank:-
After being thoroughly mixed, the mix is
stored in this tank. The mix is stored here is called the basic
mix and is used for all ice creams. The basic mix is taken to
each section for different types of Ice Creams, whether it is
cup, candies, cones, etc.

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 Production Capacity
The West was won by taste, innovation and quality. In the last
six decades, from a handcart, Havmor has grown into a
delicious facet of daily life of a large part of Western India. It
is available through 20,000+ outlets across Gujarat,
Maharashtra, Rajasthan and Madhya Pradesh.
Havmor has more than 160 products, possibly the most
extensive range in India. The Company has a 200,000 litres per
day, ISO 22000:2005 and HACCP certified state-of the-art
manufacturing facilities. In the next two years the capacity is
planned to double. The existing Group turnover is Rs. 2.3
billion which is expected to cross Rs. 3 billion by 2012-13.

Expansion Plants:
The Ahmedabad-headquartered
company aims to make it big nationally as the company claims
to have covered about 70 per cent of the ice-cream consuming
population with its presence across 14 states. "We are the
second largest organised ice-cream player in India after Amul.
We have set up our first facility outside Gujarat in Faridabad.
This will cater to the northern region, including Delhi.

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 Plant Layout
Layout problems are fundamental to every type of
organization and are experienced in all kind of marketing.
Housewife must arrange her kitchen; retailer must arrange
their facilities, not only the departments within the factory but
also the plant, stores and services so as to achieve flow of
products.
Once a decision about location of a plant has been
taken, next important problem before the management is to
plan suitable layout for the plant. Efficiency and performance
of good machines and sturdy buildings depend to a great
extent on the layout of the plant.
According to James Handy, “Layout identically
involves the allocation of space and arrangement of
equipments in such a manner that overall operating cost is
minimized.”
• There are mainly 3 types of layout…
1. Process layout or layout by function
2. Product layout or line production
3. Fixed position layout

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 Raw Material and Its Procurement
There are various types of raw materials that are
used in Havmor during Ice Cream process. Major Raw
Materials used for m. Cream are:
 Milk
 Cream
 Skim milk powder
 Dry fruits
 Fresh fruits
 Flavours
 Sugar
 Stalulizer
 Emulsifiers agents
 Chocolates
All the materials used in process are managed by
Storage Department. And their quality is checked by Research
and Development Department.

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 Way to Handle Industrial Waste

Solid waste management (SWM) is an integral part of an

environmental management system and the country is facing
several challenges associated with waste generation and
disposal. Organized and efficient waste segregation, collection
and disposal or recycling is a challenge with one or more
elements of the entire waste management cycle being
disrupted or missing leading to improper waste management.
Communities are not aware of health hazards related to waste
management and do not have adequate facilities for waste
disposal.
Havmor wants to contribute towards Environment
Sustainability Developments by contributing to a wide range
of areas like:
▪ Sponsor set-up or support waste collection center
specifically for plastic waste collection and recycling
▪ . Plastic waste management in the village with end- to-
end support including awareness, collection & disposal.
▪ Community awareness and behavior change training
and campaigns
▪ Sponsor waste management dustbins in community
areas
▪ Promoting awareness about environmental issues and
related health issues.

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These initiatives will bring impact the Immediate community
where the intervention implemented will have multifold
benefits like:
▪ Cleaner surroundings, Plastic waste-free village with
zero waste to landfill.
▪ . Bring behavioral change in villagers for solid and plastic
waste management.
▪ Better health and wellness environment.
▪ Reduce incidents of Local animals/ livestock ingestion of
plastic waste.
▪ Reduce pollution and hazards related to plastic waste.
Efforts in these areas will help Havmor to contribute towards
below SDG goals and India target:
▪ SDG 11: Sustainable Cities and Communities
▪ Reduce the adverse environmental impact by paying
special attention to air quality and municipal and other
waste management
▪ Percentage of wards with 100% door to door waste
collection
▪ Percentage of Municipal Solid Waste (MSW) processed
to the total MSW generated

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 MARKETING DEPARTMENT
• Basic Data About Product:
Havmor ice creams are made with pure milk and
the finest ingredients.
 Water
 Milk Solids
 Sugar
 Chikki (6.8%) (Sugar, Liquid Glucose, Cashews)
 Cashews (2.0%)
 Pistachio Nuts (0.6%)
 Permitted Emulsifier (471)
 Stabilisers (412, 407, 410).

• Price Distribution & Promotion as per 4P of

Marketing:
Once the company has decided on its overall competitive
marketing strategy, it is ready to being planning the details of
the marketing mix. The marketing mix is on of the major
concepts in modern marketing. We define marketing mix as
the set of contradictable tactical. Marketing tools that the firm
blends to produce the response it wants in the target
marketing. The marketing mix consists of everything the firm
can do to influence the demand for its product. The many
possibilities can be collected into four groups of variables

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known as the "Fowo Ps": Product, price, once and price and
promotion.

Marketing Mix

Product price place promotion

-Product variety -price list -channels -sales
-Quality -Discount -Location -Advertise
-Design -Credit Period -Inversion -Public relation
-Featutes -All ounces -Coverage -DirectMarketing

-Packing -Transpoetation

• Competitors:

1. 2.

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3. 4.

5. 6.

7. 8.

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 Human Resources
• Number of Employees:

▪ Sales :- 250
▪ Marketing :- 200
▪ Business Development :- 50
▪ Human Resources :- 150
▪ Operations :- 100

• Shifts:
Time keeping system for industrial staff

Shift Timings
1st shift - 8 AM TO 4 PM
2nd shift - 4 PM TO 12 Mid Night
3rd shift - 12 Mid Night to 8 AM

Working Hours for office staff: 9.30 TO 6.30

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 • Recruitment:

Recruitment refers to attempt of getting

interested applicants and providing a pool of prospective
employees so that we can select right person for right
job. In Havmor the recruitment sources can be classified
into two broad categories.

For recruitment of skilled workers,advertisement

is given in newspapers and unskilled workers are
recruited from local areas.

• Selection:
Selection is the process in which candidates for
employment are divided into two classes those who are to be
offered employment and those who are not.
The selection process of Havmor Co. is done as under...

* Preliminary Interview.
* Application.
* Interview.
 Final Selection.

Following are the broad headings under which the qualities

desirable for a suitable candidate may be grouped.

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* Educational and technical qualifications
▪ Intelligence
▪ Responsibility involved and initiative.
 required
▪ Ability to command, to obey
▪ Health and physique
▪ Ability to work in the conditions in which the
job is performed.

• Training initiatives:

Training is the organized procedure by which

people leam knowledge or skill for a definite purpose.

In this modern era, training is very important. In

Havmor Ice-creams, there is also modern type of
machines which follows modern technology. Many
workers don't know to use them. So, they teach
them how to use machineries.

• Compensation:

The average Havmor Ice Cream salary ranges from

approximately 0.4 Lakhs per year for a Cashier to 17.5
Lakhs per year for a Zonal Sales Manager. Salary

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 estimates are based on 683 Havmor Ice Cream salaries
received from various employees of Havmor Ice Cream.

• Policies regarding promotion and transfer:

➢ PROMOTION :
Promotion is the advancement of an employee to
better job better in terms of responsibility, more. prestige or
status, greater skill, higher grade & salary and increased
privileges, etc.
Havmor Co. also gives promotion on the basis of all over
performance basis. Company also considers merit basis and
seniority basis. Top level management gives promotion.

➢ TRANSFER:
Transfer refers to changes in jobs that involve little or
no change in status, responsibility and pay.
Havmor Co. does transfer to their employee.
Employees are transferred from one shift to another shift, as
per the requirement.

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 FINANCE DEPARTMENT
• Investment in the Organisation:
Gujarat-based Havmor Ice Cream plans to invest about
Rs 200 crore for expanding its footprints in South and North
markets over the next 3 years and also set up its third
manufacturing unit.
Havmor is available across 14 states across the country
and claims to be the second largest ice-cream manufacturer in
India. The company plans to open 250 exclusive ice cream
parlours and close to reach about 50,000 retail outlets by the
end of FY 18.
Havmor has now officially launched its first new
production facility outside of Gujarat with a state of the art
facility in Faridabad adding a capacity of 25000 litres of ice-
cream per day. Havmor intends to scale this facility up further
to over 1 lakh litres per day with a combined output of over 3
lakh litres per day.
Today, Havmor continues to expanding its operations
through various retail partnership and ice-cream parlours in its
six newest territories including Delhi NCR, Haryana, UP in
northern markets and in southern markets namely Hyderabad
in Telangana, other centers in Andhra Pradesh, and recently in
Karnataka.
These new investments would also help the company
achieve a Rs 1000 crore turnover by 2020, the company said
in a statement.

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• Sources of funds:
Ahmedabad: Gujarat-headquartered ice cream
and food brand Havmor will raise funds for diversification
beyond its existing businesses of ice cream and
restaurants within next two years, Havmor Ice Cream Ltd
MD Ankit Chona said.

The company meanwhile, will become the first

brand to retail ice cream online. The ice creams will be
available on www.spreadgoodness.in and could be
ordered for consumers in Ahmedabad, Mumbai and New
Delhi. "Those are the three biggest ice cream markets and
we would want to launch the model successfully in those
cities before expansion," he said. Havmor has rolled out
the online platform to cater to Diwali orders. Orders
booked between Oct 21 and Oct 24 will be delivered
between Oct 26 and Oct 29.

Havmor Ice Cream Ltd is likely to touch a

turnover in excess of Rs 500 cr in 2016-17, clocking a
CAGR of 20-25%. It has a capacity to manufacture 2 lakh
liters of ice cream per day and has undertaken expansion
in New Delhi. Over three years, its capacities would be in
excess of 3 lakh liters per day. Ice cream contributes 85%
to the company's revenues while the rest comes from
restaurants.

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• Last 3 year sales turnover:
2021= INR100cr -500cr
2020 =INR1000cr

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 SOCIAL RESPONSIBILITY AND FUTURE
PLANS OF THE ORGANISATION
• Social Responsibility:

The Company is committed to the lives of the

communities in which it operates sustainable way. It
aspires to continue to be a responsible Corporate Citizen
through CSR Projects / Programs, in true spirit.

"Havmor is committed towards creating a positive impact

on society and environment by responsible and
sustainable initiatives."

➢ Objective of the CSR Policy :-

The objective of the policy is to define Havmor's (CSR)

approach in alignment with Section 135 of the
Companies Act, 2013.

➢ The key objective of this Policy is to:

• Lay down guidelines and mechanisms to be adopted by

the Company in carrying out CSR Projects/Programs.
• Outline the development areas in which the Company
shall get involved.

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• Define activities that the Havmor may undertake to
support its CSR commitments of being responsible
towards society and environment.
• Define governance structure for CSR management within
the Company.
• Serve as a guiding document aiding in identification,
execution, and monitoring the CSR projects.
• Describe the treatment of surpluses from CSR activities.
• Define the approach and direction given by the Board of
the Company, taking into account the recommendations
of the CSR Committee.
• Provide guiding principles for selection, implementation
and monitoring of activities.
• Formulate an Annual Action Plan every year as per
applicable rules.

• Future Plans:
Havmor is adopting a consumer oriented strategy
as far as the price factor is concerned, where in the priority
was on passing more and more benefits to ultimate
consumers. All the benefits accruing out of economies of
scale were passed to consumers in the form of value for
money offers like "Buy one get one free".

The overall broad strategy of increasing the consumption

was supported by appropriate promotion and market
support. The selection of media and communication strategy

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was done with an objective of achieving the broad objective
growth by growing the market.

“once more………….Havmor”

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