Company will grow due to increasing internet and smartphone penetration and young population with disposable

income

Competition Our Company competes with PropTech platforms including 99acres.com (Info Edge (India) Limited),
NoBroker.com, SquareYards, Housing.com and ZoloStays. There are few operators in India who cater to the entire
real estate value chain. (Source: CARE Report) Therefore, our integrated business model and our PropTech platform
is expected to provide a ‘single window’ solution which will cater to the entire gamut of residential and commercial
real estate needs.

Fulfilment Centre Team Our fulfilment centre team is engaged in delivering real estate services and works on
delivery of PropTech products to consumers. The members of our fulfilment centre team, including pre-sales, sales,
post sales executives and customer relationship management executives are outsourced. In addition to our
permanent employees, we also engage certain personnel on contract basis.

Product Development (inhouse) Team Our Product development team comprises of technology experts with
experience in software development, product development managers, project managers, data scientists, block chain
developers, UI/UX designers, quality analysts and software engineers. Our product development team also engages
third parties to inter alia provide specific resource deputations on a need basis

Our Company is currently engaged in the business of earning rental income from sub-leasing properties at (i) Q
Residences R1-2405 and R1-2406 situated at Plot No Gen 4/1, Thane Belapur Road, Ghansoli, Navi Mumbai 400 710;
(ii) Q Residences R1-101 situated at Plot No Gen 4/1, Thane Belapur Road, Ghansoli, Navi Mumbai 400 710; and (iii)
Floor 6, Building Q5, situated at MBP-P-136 & P-136/1, Mahape, Navi Mumbai 400 710.

Global expansion by targeting high growth markets globally While we will focus on developing our PropTech
products and solutions in India, we will simultaneously focus on developing and offering our PropTech products and
solutions in high growth markets such as U.S., Europe and Asia Pacific region. To this end we have already entered
into an agreement with Monk Tech to acquire at 51% equity stake. Monk Tech is a Singapore based PropTech
company engaged in providing business of assisting property managers and landlords maintain and manage their
rental portfolio through its platform ‘TheHouseMonk’ which unifies owners, managers and tenants of rental
properties

Monk Tech is already serving customers across 13 different countries including Belgium, United Arab Emirates,
Norway and Portugal. We aim to leverage on, and, consolidate Monk Tech’s position in Asia by continuing its focus
on markets like India, Singapore and United Arab Emirates and also foray into the western countries by making early
inroads into key European markets and the U.S.

Our strategies to grow our PropTech business comprise (i) organic growth by developing PropTech based products,
services and platform, and augmenting our customer base; (ii) inorganic growth by acquisition of control of certain
identified and unidentified companies which our Company believes will fit well with our business objectives; and (iii)
simultaneously focusing on overseas markets such as U.S., Europe, and Asia Pacific region for our PropTech based
products, services and platform.

B2C and Direct-to-Consumer (D2C) Segment: In the B2C and D2C segment, our PropTech initiatives will assist in pre-
sales, sales, post sales of real estate. The products and services will focus on real estate purchasers, potential lessees
in primary as well as secondary markets. The D2C segment will comprise real estate as service for consumers and
occupiers of real estate to provide lifestyle services including furnishing, housekeeping etc around a real estate asse

Business-to-Business-to-Consumer (B2B2C) Segment: Our B2B2C business will focus on aggregation of real estate
intermediaries and service providers on technology platforms to facilitate projects. Our platforms will serve as a
marketplace for real estate projects and act as sales distribution networks for real estate products and services. The
products offered in this segment will be in the nature of SaaS and PaaS. For the brokers

B2B Segment: In the B2B a segment, our PropTech initiatives will assist in acquisition, financing, construction, sale
and leasing of real estate with an intent to increase efficiency in businesses and processes. The products offered in
this segment will be in the nature of SaaS and RaaS enterprise modules and will be focus on real estate developers
and institutional capital allocators
Connected Living Our initiatives in this segment will cater to will cater to both residential and commercial spaces and
will comprise: • Rental Management: Our rental management software, ‘TheHouseMonk’ has 2 modules ‘RE:Core’
which will drive profitability, manage rental portfolio and ‘RE:Xp’ which will enable to build a rental property portal
for tenants. This will be a B2B product. • Co-Living: Our co-living platform ‘Grexter’ and ‘HelloWorld’ offers leasing,
property management, operations and solutions to property owners and co-living lease advisory to tenants. This will
be a B2C product.

Our initiatives in this segment will cater to both residential and commercial spaces and will comprise: • CRM: Our
integrated customer relationship management software, ‘Sell.do’ is created specifically to cater to the real estate
industry. The software comprises sales, marketing, and post sales modules with real estate user journeys. It has
product modules for developer as well as channel partners. This will be a B2B product. • Fulfilment Services: ‘Aurum
Crex’ provides technology enabled services to developers, purchasers, and occupiers of real estate. It provides a
range of services from real estate broking, pre-sales, sales, post sales, consultation services for retail home loan
applicants, property search and listing services and advisory services for fractional ownership. This will be a B2B
product. • Transactions: Our broker aggregation technology platform, ‘Beyond Walls’ is aimed at helping the real
estate developers launch their project on the platform while enabling channel partners get digital collaterals and
information about the projects. Further ‘Aurum Listing’, is in the business of listing graded residential and
commercial properties across all communities on its platform and provides customized information to its customers
through a set of trained real estate experts. This will be a B2B product.

Invest and Finance

Our initiatives in this segment will cater to both residential and commercial spaces and will comprise:

• Data Analytics: Our artificial intelligence based tools, ‘Aurum iSight’ is a valuation tool which

incorporates publicly available and user-submitted data into machine learning algorithms and ‘Aurum

111 SEA’ which will analyse real estate transactions and predict a buyers’ sentiment and the likelihood of the

buyer making a purchase decision. This will be a B2B product.(similar to a start up Yx)

• Digital Lending: Business intelligence tools with forecasting and scenario planning capabilities which will

map supply and demand of real estate in micro-markets and enable data driven investment decisions. This

will be a B2B product.

• Fractional Ownership: Blockchain-based fractional ownership platform which will enable individuals to

invest and co-own graded real estate assets. The platform will also help real estate developers to list their

assets and market their projects and help retail investors co-own a fraction of such assets. This will be a

B2B and B2C product. (retail Investing – benchmark to crypto trading apps like vazirx)

Our PropTech initiatives will be sold under SaaS, Platform as a Service (PaaS) and Real Estate as a Service models
with a special focus on metropolitan, Tier I and Tier II cities in India and in U.S., Europe, and Asia Pacific region.

Business to Business (B2B): In the B2B segment, our PropTech initiatives will cater to businesses in acquisition,
financing, designing, construction, sale and renting of real estate. • Business to Consumer (B2C): In the B2C segment,
our PropTech initiatives will assist customers in purchase, utilisation, monetisation, pre-sales, sales, post sales of real
estate, leasing of property and property management activities.

My Definition of b2b and b2c is based on from whom they will get revenue – which start up are performing

Reproted Peers- Operationwise