Mireille Elie & Alae Fadil

Professor Trilling
MGMT – 3000 – 01
20 April 2022
Business Plan
Cover Sheet:
Name: The Lux Teleporter
Industry: Fashion Related Delivery Service
Contact: InfoLuxTeleporter@luxteleporter.com
Executive Summary:
The Lux Teleporter is an all fashion-related delivery service. We plan to help last-minute
planners and mishaps in their time of need. We plan to partner start an application that is suitable
for iOS and Androids that works similarly to UberEats but instead of food and groceries it will
be clothing companies/store. The industry is currently large for fashion-related delivery services
and there are a lot of major competitors but the one thing that differentiates us from them is that
we will deliver every order in under 2-hours and that market currently is not as large as we think
he is. Mireille & I love online shopping but the only issue we have both faced is the delivery
timing/date can vary, and it usually does which forces us to have to go out and look at multiple
stores to find an outfit for the event we must attend and that isn’t the ideal situation. We plan to
spend our first-year building and designing our app and building our partnerships with clothing
companies so that when the year mark comes the business will be ready for the market. Our
second year is going to be based on making connections with new brands and building the
business. Our third year will be becoming major competitors to our competitors right now and
we want to grow our business from Massachusetts to the United States.
Product/Service:
The service that we are presenting is called The Lux Teleporter. The main idea behind it
is to have a delivery service for all fashion-related items. The purpose of our business idea is to
address the problem of ordering clothes online and not having them delivered in time for your
event. The customer can order anywhere anytime, just like online shopping. The only difference
will be that the shopping is done in stores, by either the driver/shopper or a store sales associate
and is delivered within a 2-hour period depending on when the order was placed (like Instacart).
Making it possible to have clothes delivered for last-minute events without worrying about
shipping delays. This service will be presented as an application for IOS and Android devices.
After registering on the app, customers can browse stores, add products to their cart for ordering,
and complete their purchases by checking out. When a consumer puts an order, the specifics of
the order are sent to that store. They also prepare the order according to the customer's
customized and unique instructions. The store then sends out an order confirmation back to us.
The order and delivery information are given to the person who accepts the requests. A pickup
confirmation is provided to a consumer as soon as the provider picks up the order from the
retailer. The provider arrives at the customer's location and delivers the order with the help of
effective navigational assistance. In most locations, we guarantee to deliver orders from local
stores within 2 hours. The user’s location will be needed before placing the order to be able to
narrow down the possible stores to order from. Customers can easily order from their favorite
stores by paying regular delivery fees, guaranteeing that orders are fulfilled regardless of the
amount requested. We hope to eventually expand and have millions of active users across the
world because we plan to provide a terrific delivery experience on demand.
Company Description:
Our Company is designed to help last-minute planners and last-minute mishaps.
Everyone has experienced the struggles of trying to dress up for an event only to realize that they
do not have any clothes or feel like what they have is suitable for the occasion. We decided that
our app would come in handy for not only those kinds of situations but also for customers who
do not have time to go shopping in-person to multiple stores to try and scavenger hunt through
all the clothes in stores. We know that there already is online shopping that exists to help people
shop online but with e-commerce there is the uncertainty of when exactly your item will arrive,
and the uncertainty of the delivery date being changed, or parcel being delayed.
Marketing:
The possible marketing strategies are to use social media as much as possible to create
visibility for our platform all by reducing marketing costs. We plan to use the most influential
platforms, such as Facebook, Instagram, Snapchat, YouTube, TikTok, LinkedIn, Pinterest, and
Twitter. Another strategy is to print out flyers and put them in many very populated areas to
maximize the number of people viewing our business.
 Designing the first version of the app: estimated 4-6 months, partnerships with clothing
brands/companies to be able to place orders and pick up clothing from stores, interview
employees to handle the app and make sure the clothing is always up to date with what is in the
stores, the customer service and delivery tracking information. We think within a year to a year
and a half to make sure the business is fully up, functioning, and ready to join the market. To be
able to determine a specific timeline we would have to finish with the implementation/design of
the first version to have a clear visualization of what needs to be done and how long it will take.
Sales:
To start, we are targeting the younger generation, millennials, and gen z, since they are the ones
on the verge of fast-growing technology and have a significant impact on advertisement. We
hope that they influence by word of mouth and social media posts, everyone into downloading
our application and using our convenient service.
Operations:
Our motto is to put the image of fast delivery services into our clients' minds, which will
influence them into picking us over any other services/application. Through which we can
outshine and beat our competitors.
With our slogan: “You will get it.”
Technology:
We plan to have servers and develop the application with different key functionalities
depending on the stakeholders. Which means that the program will need functionalities assigned
to each role, within the same app.
Customer functionalities:
- Sign up with email or phone number, to establish a new account.
- Login
- Search Menu
- Based on your location, select a clothing store.
- Using the catalog, make selections and place orders.
- Cart
- Pomo code application at checkout.
- Payment Integration
- Payment can be made via many online methods.
- Customers should be able to track the status of their orders, as well as the projected
delivery time and the live location of the courier once he picks up the order.
- Favorite clothing store orders are saved in your favorites list.
- Rating and Reviews
- Conversations with store.
Store/Partner functionalities:
- Sign up page for the stores to join our platform. Displaying the store information on the
page.
- Login
- Menu Management
- Push Notifications
- Stores publish their catalogs along with their products and possibly associate pictures
with each product.
- Option for stores to launch promotions and offer promo codes to customers.
- Tracking orders and delivery feature, for the stores to see incoming orders and update
customers with the status change of their orders.
- Stores must find the closest delivery person available to make the delivery.
- Check Ratings and reviews.
- Communications with customers and couriers.
Courier functionalities:
- Sign up page to be able to join our platform.
- Login
- Order Management
- All details of the order available, pick-up, delivery locations, order and customer contact
information.
- Updating order Status
- Delivery time estimate displayed before the order pickup.
- Chat option with customers and stores. And send status updates to customers.
- Account history to keep track of the courier's activity and deliveries.
Admin panel’s applications functionalities:
- Admin Login
- Store Management
- Courier Management
- Application Management
- Payment Management
- Discount Offers and promo codes
- Technical Assistance
We will be using the following Cloud Services: Azure, AWS, Kabu, Cloud Sigma to make our
service more reliable by reducing the risk of interruption or servers not responding. We will
manage the login/signup via Google Sign-in and Facebook login IDK. The online payments will
be made and accepted through PayPal, Stipe, Amazon Payment, WePay and Braintree. We will
implement and connect the app with various maps and locations to provide a more accurate pick-
up and drop off. Google Maps, OpenStreetMap, Mapbox, Mapkit JS, Waze. For the stores to be a
part of our services, they will have to provide us with their API’s so that it is easier for us to list
their products instead of putting them one by one. Lastly, we will be using Google Analytics,
Localytics and Apple Analytics to manage all our data.
Risk Assessment:
We should start thinking about ways to avoid certain threats. By reducing the number of
weaknesses in our company we will reduce our potential threats. Having a wide range of
partnerships and stores available on our platform we can prevent and minimize our competition.
We must stay on top of every new trend to be able to avoid losing customers, drivers and or/
partnerships. We should stay in compliance with every regulation, such as providing wages for
our staff members, workers and drivers. We must obtain all necessary licenses and when they
should be renewed according to the laws and guidelines of the government's authorities. We plan
to have in our yearly budget an amount of money aside that will be assigned to potential threats
and their recovery.
Legal:
We plan to be open to all laws and regulations of the federal government. The Lux Teleporter
will wisely follow the federal government, economic and environment policies. When we
expand, we will follow all the different laws according to the country and/or city. We will
maintain high requirements for the quality of the stores/partnerships. Lastly, we will implement
visible guidelines on our website and application, so that our set terms and conditions are visible
to our customers.

Scheduling & milestones:

o By Year 1, we plan to get our investor (a backer, venture capital firm) on board
with our project. We plan to Design & build our business from scratch.
o By Year 2, we plan to begin to make profits & grow our portfolio.
o By Year 3, we plan to start becoming major competitors to other companies like
Shipt, Farfetch, etc.
Org Chart / Leadership Team Workers:
 This is our startup organization chart; with the first people we are going to hire to be able
to start building our project. It consists of only Mireille Elie & Alae Fadil as Founder and CEO,
of 5 Developers and 3 Testers. After the first year, when the project is already on its feet and we
start to expand, we are going to create departments within the company to oversee all the
employees instead of it being done by the CEOs. We hope to have the following:

We plan to add a Chief Human Resources Officer to oversee our Personel Management,
Human Resources, Training and Crew Planning departments. A Chief Financial Officer to
oversee our Finance, Accounting, Financial Control and Purchasing departments. A Chief
Commercial Officer to oversee our Cargo, Ground Operations, Regional and Planning
departments. A Chief Marketing Officer to oversee our Corporate Marketing, Corporate
Communication, Production and Marketing and Sales departments. Lasty, a Chief Technology
Officer to oversee our Investment, Corporate Development, International Relation, and Training
departments. We (CEOs) plan to continue overseeing the Developers and Testers alongside the
Chief Technology Officer.
SWOT & Benchmarking:
Our strengths are that we only partner up with quality clothing stores and product innovation. We
build partnerships with reliable suppliers, which means that they will supply the raw products on
time, which speeds up the supply chain management procedure. We will build a strong
marketing strategy and promote promotional advertising to catch the eye of our customers. Make
our customers aware of our quick and fast delivery system. Which means that if they don’t get
their order within the predicted time frame, they will be refunded or issued a credit. Different
pricing range, since the clients have access to multiple businesses which means multiple deals at
affordable rates. Our Internal Manufacturing Idea since we will not be working with any
suppliers but building partnerships. Building strong brand equity with our fast delivery service (2
hours), which will help us build customer satisfaction and keep getting returning customers.
Working with highly skilled employees, this is calculated thanks to the customer ratings and
reviews of each driver, making them able to improve to continue providing our clients with the
best service and experience. Build a strong distribution network, drivers spread out throughout
the city to help us achieve a fast delivery system. Make good investments in technology and
continue to innovate to potential develop and merge other services together. Plan good return on
capital, getting the right partnerships and franchises/stores.
Our weaknesses are we are starting with a low number of stores. We could potentially run into
franchise-related problems. We could run into operational difficulties. In a few years, we may
need to use higher technology to stand out in a competitive market. We could face income errors,
meaning that our financial estimations may not balance out with our predictions.
Some opportunities that we may have new environment policies meaning we could gain more
from innovating. Options for everyone, for example, have partnerships with various stores, vegan
leather, men, women, kids... Eventually, expand our business worldwide and benefit from all the
worldwide opportunities. Demographic changes and lower inflation rates depend on the country.
Finding a way to expand and start making partnerships with Asian countries, since some apps are
band in certain countries. The changes in the economy could benefit us, since depending on the
country the ratio of orders will be higher, due to the demand for work. Being able to keep up
with the new trends and be able to satisfy our customers and keep our company popular.
The potential threats that we may face are staying on top of our competitors, direct and
indirect. Staying up to date with the yearly federal government implementation of new laws and
policies. High costs of operations and production. Because of the lack of long-term
contracts/partnerships with the stores, this could be a serious threat as we could potentially lose
the store if he decides not to renew his contract with us. We could also face technological issues,
such as hacks, app down time and more.
Design / development:
Designing the first version of the app: estimated 3-6 months, partnerships with clothing
brands/companies to be able to place orders and pick up clothing from stores, interview
employees to handle the app and make sure the clothing is always up to date with what is in the
stores, the customer service and delivery tracking information. We think that within a year to a
year and a half to make sure the business is fully up, functioning, and ready to join the market.
To be able to determine a specific timeline we would have to finish with the
implementation/design of the first version to have a clear visualization of what needs to be done
and how long it will take.
Distribution:
For the distribution, we plan to approach taxi drivers to talk them into being their own
boss (just like uber). According to the business model, drivers can get 80% of the delivery fee
and the 20% left is kept by the company (us). A delivery person can earn up to $25.00 per hour.
The drivers will work with their personal cars, which they will register on our network when
they sign up to work with The Lux Teleporter, which will reduce some expenses for us.
Financial Request:
Getting investors will be a key component in being able to make our business idea
become a reality. We want to get a backer, a venture capital Firm, to initially finance all our
startup costs until the Initial Public Offering. When the company goes public, we will give them
a percentage of the company. Instead of having to walk and keep presenting our business plan
every time we need more money.
Even though the application will be free, we will generate profit in many ways. The
stores will have to pay us an upfront commission to be able to be part of our platform. The
customer will be charged a percentage of different fees on their orders. We will charge our
customers a variety of fees, delivery fee, cancellation fee, small order fee and fuel surcharge fee.
The customer will be charged his cart total plus a 15% delivery fee on regular orders. If that
order is more than 30 miles away, he/she will then be charged an extra $5.00 on top of the total.
The drivers'/shoppers' salaries will be determined by the percentage of commission that they
make on each delivery and the amount of time they work.
To start, we would need around $125,000-$160,000 for the application development
only, not counting other fixed and unpredicted costs. This amount will be divided into 2,500 –
3,200 hours (about 4 and a half months) at a rate of $50/hour. To give a better understanding of
the numbers:
- Customer Features of the App will need between 700-900 hours (about 1 month 1
week) of work ranging from $35,000-$45,000.
- Courier Features of the App will need between 700-900 hours (about 1 month 1
week) of work ranging from $35,000-$45,000.
- Store/Partners Features of the App will need between 700-900 hours (about 1
month 1 week) of work ranging from $35,000-$45,000.
- Admin Features of the App will need between 400-500 hours (about 3 weeks) of
work ranging from $20,000-$25,000.
Pro-Formas:

This is our Pro-Forma for year 2, when we start to make profit and have more expenses. Such as
rent, utilities, insurance, higher salaries since we will have more employees.
Conclusion:
In conclusion, we personally believe that this project that we have for this specific
business idea is feasible. We must find the right ways to project our idea and all the possible
ways to support it. If we can get the right investors to boost us to be able to start this platform
will most definitely become a very popular one. The Lux Teleporter is now a wise investment. It
will meet the expectations and desires of its consumers by providing a significantly more
desirable and reliable option. We plan to become a worldwide firm with an expanded scope
thanks to many strengths. Due to the significant brand equity that The Lux Teleporter will build
through the years of offering quality products and amazing services, we believe that our firm will
continually be under pressure to stay strong and maintain a solid market position and track
record.
 Appendices

An overview of our company and service.

Business Model Canvas

Order in which we plan to develop our application and its various features.