Nicolas Olaya

Natural
Natural 2
11a 202
Probiotics
Probiotics
Business
Businessadministration
administration
 Introduction
Yogurt is a fermented
product made from milk,
in which lactic acid
Milk Fruits
bacteria take action,
transforming sugars into
lactic acid.

Bacteria
 How good i see you.
Don't complain,
Problem Statemen I would like to have
your curves
that you are
square

Due to the great

misinformation on how to
have adequate nutrition
and food, we find ourselves
in the need to innovate
with that product.
Problem Question ?

Will the implementation of

a company of a natural
prebiotic yogurt be able to
improve and satisfy the
nutritional needs of a
community?
 Justification
This project arises from
meeting the needs of
consumers of natural
products which will obtain
favorable results in their
body and their health.
General Objetive
Implement a company
that produces and sells
yogurt as a micro
business to meet the food
and economic needs of
the community.
Specifics Objetives
-Contribute to the local
economy and produce the
yogurt.
-Gain market position.
-Train the community to
make the most of and value
human talent .
Historical Framework
Historical Framework
Legal Framework
Decree 589 of Law of 863 of
April 11, 2016 2003 of article
Decree 768 of 555-2 of the
May 6, 2016 tax statute
Geography Framework
The company will
concentrate and
begin it's
development in the
Villamaria
neighborhood in the
Suba sector..
 Research
Methology
It was decided to use
the cuantituve method
'cause it's the most
useful to know the
perceptions of what
has to be offered..
Graphics What do you expect most from
Nothing A good price a yogurt?
23% 21.1%

A decent taste
21.6%

A good quality
34.4%
Graphics Never
5.6%
How often do you eat yogurt?
Always
22.7%

Few times
32.3%

Sometimes
39.4%
Graphics What kind of yogurt do you
Pasteuraized yogurt prefer?
7.8%

Smooth yogurt
28.4%
Beaten yogurt
59.7%
Company Description
We are a micro-
enterprise that produces
and markets Yogurt that
offers excellent quality
whipped yogurt, with a
variety of flavors for all
social sectors,
Economic Activity
According to the sector, the offert
of yogurt lacks is a
differentiating factor in terms of
content.
According to the activity, the
marketing and sales strategy
should basically contain the
positioning & differentiation of
the product .
 Mision
Dedicatedly promoting
dairy culture, generating
well-being through the
consumption of innovative
products with high added
value, using natural
ingredients of the highest
quality.
 Vision
In 2025, be the leading
company in the field of
dairy products,
maintaining good quality,
good flavor & with an
accessible and stable
price.
General Objective

Manufacture a product
at low cost, eliminating
the intermediary chain
between producer and
final consumer.
Specifics Objectives
• Present a product of excellent
quality at an affordable price.
• Improve the health of
consumers.
• Take advantage of fruits that
exist in our country.
• Gradually produce the product
to publicize the benefits of
Yogurt.
Company Policies
Guide, support and evaluate all
the processes that are carried
out to meet the proposed
objectives.
The quality system is based on
compliance with standards
established for each stage in a
way that guarantees the quality
of our products.
 Philosophy
Satisfy the nutritional
needs of the population
by always offering top
quality products,
maintaining a focus on
supporting society.
 Initial Investment
Concept Value
Rent $500.000
Raw material $17.320,16
Advertising $430.000
Services S360.000
Machinery $338.000

Total $1'645.320,16
 Social Constributions
Partner Value contribution

Nicolas Olaya $1'500.000

Bancolombia $6'000.000
Total $7'500.000

There is a bank loan with bancolombia in 30

installments of 6,000,000 with 15% interest
 Fixed Cost
Concept Value
Renting $500.000
Internet $100.000
Services (Water, $360.000
gas & electricity)

Total $960.000
 Variable Cost
Concept Value
Raw material $17.320,16
Mchinery Repair $500.000
(freezer, blender
--Train the community to make
and mixer)
the most of and value human
talent to the maximum,
Total $517.320,16
generating .
 Sales Projection
Moth Units Sale price Total price % of sells

Januray 500 $1'100.000

February 539 $1'185.900 %23.44
March 523 $1'150.600
April 508 $2.200 $1'117.600
May 514 $1'130.800 %22.85
June 501 $1'102.200
July 497 $1'242.500
Agust 558 $1'395.800 %27.15
September 537 $1'342.500
October 520 $2.500 $1'300.000
November 505 $1'262.500 %26.56
December 533 $1'332.500
 0
500.000
1.000.000
1.500.000

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 Organizacional Structure
Board of Directors

General Manager
Production and
Technical manager Administrative marketing
manager
Production
Technical operator
Maintenance supervisor
operator
Production
(2)
operator(5)
Positions and funtiod
1.Board of Directors
2. General Manager
3. Technical manager
4.Technical operator
5. Administrative manager
6. Maintenance operator
7. Production and marketing
8. Prooduction supervisor
9. Production operator
 Product
Milk is the normal secretion
product of the mammary
gland. The averages of the
composition of cow's milk, has
more than 100 substances that
are either in solution,
suspension or emulsion in
water.
 Line Extension
EXTENSION: Yogurt with
natural probiotics is a dairy
made entirely with inputs or
natural ingredients and
EXPANSION: After an extensive
analysis of the company's
projections, it is not desired
implement a product expansion.
Direct competition
Those are the main
companies that sell
a similar prouct to
Natural pro biotics:
Indirect competition
Those are the main
companies that sell
a product that
meets the same
need as the product.
 Product's
Caracteristics
Milk is the normal secretion
product of the mammary
gland. averages of the
composition of cow's milk, has
more than 100 substances that
are found
either in solution, suspension
or emulsion in water.
 Logo & Slogan

"Don't leave for tomorrow,

what you can drink today"
Billboards & Magazines
Social Media
Social Media
Commercials
 n ks 4 u
Tha
te tio n
at