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Its estimated the average person in the US eats 1 pound of insects each year.
The FDA allows a certain quantity of bug parts in your food.
For example:Maximum of 225 bug parts in 225 grams of pasta
Demographics:
ages 18-34 males and females
mid-high level income
Lifestyle:
active
health conscious
Geography:
North Texas region
Insects vs. Traditional Protein
WHY EAT INSECTS?
Bio Bars use insects as protein source
SWOT
Strengths Opportunities
Something New Emerging Market
Trend Setting Significant Impact to Environment
Flavors Future Growth
Weaknesses Threats
Protein Bar Market Saturation Established Brands
Gross Factor Regulations
Profit Margin Political
Implementation
Advertising & Promotion
#CricketChallenge
Google Adwords
Sample Giveaways
Facebook
Charity Runs
Twitter
5k, 10k, Half and Full Marathons
Instagram
Fitness Contests
Financial Projections
Price
Package $0.
01
Productio $1.
n 24
MSRP $3.
79
Online $2.
Price 98
Wholesale $2. 37
Price 00 %
ma
Financial Projections
Costs Maintenance Costs
(Monthly)
Dollar
Amoun
t
Bio Bars will penetrate the DFW market with several innovative marketing
campaigns such as viral strategies, challenges, and continuous support of
nonprofit environmental organizations.