Bio Bars

Food for Future Generations

Lily Andrade
James Brandt
Austin Lockhart
Priya Murali
Luis Quesada
You already eat bugs!!

Its estimated the average person in the US eats 1 pound of insects each year.
The FDA allows a certain quantity of bug parts in your food.
For example:Maximum of 225 bug parts in 225 grams of pasta

Human insect-eating is common to cultures in most parts of the world,

including North, Central and South America; and Africa, Asia, Australia

Over 1,000 species of insects are known to be eaten in 80% of the

world's nations

The consumption of insects as food is called Entomophagy

Bio Bars
Organic premium protein bar that sources its protein from cricket flour
Delicious All Natural Ingredients (Chacola-Palm Date and Vanilla Bean-Palm Date flavors)
Great source of protein, iron, amino acids, and B12
Low in cholesterol and fat
No added preservatives, fillers, artificial flavorings
Target market segmentation

Demographics:
ages 18-34 males and females
mid-high level income

Lifestyle:
active
health conscious

Geography:
North Texas region
Insects vs. Traditional Protein
WHY EAT INSECTS?
Bio Bars use insects as protein source
SWOT

Strengths Opportunities
Something New Emerging Market
Trend Setting Significant Impact to Environment
Flavors Future Growth

Weaknesses Threats
Protein Bar Market Saturation Established Brands
Gross Factor Regulations
Profit Margin Political
Implementation
Advertising & Promotion
#CricketChallenge

Google Adwords
Sample Giveaways
Facebook
Charity Runs
Twitter
5k, 10k, Half and Full Marathons
Instagram
Fitness Contests
Financial Projections
Price
Package $0.
01
Productio $1.
n 24
MSRP $3.
79
Online $2.
Price 98
Wholesale $2. 37
Price 00 %
ma
 Financial Projections
Costs Maintenance Costs
(Monthly)
Dollar
Amoun
t

Website Hosting 5.99

Implementation Costs Dollar Accounting Software 9.99

Amoun Quickbooks
t
Office/Email Software- 19.99
Recipe Development 4,000.0 Office 365
0
Social Media Advertising 1,000.0
Website Creation 3,000.0 0
0
Office Supplies 200.00
Kiosk/Events 1,000.0
0 Promotional Items 1,000.0
0
Total Implementation $8,000.
Cost 00 Total Maintenance $2,235.
Costs 97
 Financial Projections
Revenue Goals
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Evaluations & Controls
Optimize Social Media Dashboards
Evaluations & Controls
Use Rival IQ.com
Track Sales
Summary
Bio Bars are organic premium protein bars tailored for the modern, health-
oriented, and environmentally conscious 18 to 34 year old consumer.

Especially selected ingredients for their quality, uniqueness, and use of

renewable resources which positively impact our precious mother earth.

Bio Bars will penetrate the DFW market with several innovative marketing
campaigns such as viral strategies, challenges, and continuous support of
nonprofit environmental organizations.

Multilateral sales through specialized retailers, user-friendly website in most

languages, and mobile kiosks strategically placed in large foot traffic areas.

You are the success. Are you ready?