Conclusion

The Design - a - Toy app is a great and timely innovation that helps Wooden Things expand,
build a strong market presence, and reach its goal of increasing customer numbers. In an
otherwise competitive market environment he delivers a USP.
The Forest Stewardship Council's use of the Wood Things logo to market its products is
consistent with its focus on wooden toys. Customers are increasingly interested in ensuring that
the products they use are not manufactured at the expense of environmental protection (eg
forests).
The timing of his early August and his late November campaign just before the Christmas season
is backed up by his trends in Google searches for wooden toys over the past five years. Searches
skyrocket each year before the Christmas season. This also supports his marketing approach
online by social media influencers. Also, the Lidl France marketing campaign I researched was
planned just before Christmas.
Marketing message is about both the personalization of Wooden Things' wooden toys and his
use of FSC-certified wood in their manufacture. Both the customization and use of sustainable
wood are unique selling points for Wooden Things. The toy market is highly competitive and it
is important to differentiate Wooden Things products.