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    Jhona Palacay
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    Demographics profiling is important in international business and research as it allows companies to determine the ideal customer group based on factors like age, gender, race, ethnicity and location. Understanding demographics helps businesses tailor their marketing, goods and services to different generations' unique needs and preferences, which can increase revenue and profits. Demographics analysis provides insight into customers' characteristics to help businesses better understand who buys their products and services.

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    Demographics profiling is important in international business and research as it allows companies to determine the ideal customer group based on factors like age, gender, race, ethnicity and location. Understanding demographics helps businesses tailor their marketing, goods and services to different generations' unique needs and preferences, which can increase revenue and profits. Demographics analysis provides insight into customers' characteristics to help businesses better understand who buys their products and services.

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    © All Rights Reserved
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    3 views1 page

    Assignment 1

    Uploaded by

    Jhona Palacay
    Demographics profiling is important in international business and research as it allows companies to determine the ideal customer group based on factors like age, gender, race, ethnicity and location. Understanding demographics helps businesses tailor their marketing, goods and services to different generations' unique needs and preferences, which can increase revenue and profits. Demographics analysis provides insight into customers' characteristics to help businesses better understand who buys their products and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Assignment 1:

    Why do demographics profile in international business and in some


    field (i.e. research) matter?
    - Since demography is the study of people’s vital statistics, such as
    their age, gender, race and ethnicity, and location, demographics
    profile in international business and in some field because it helps
    companies as well as in research to determine the group of people
    who fit the mold of the ideal customer. Demographics are a key factor
    to deal with the different generations, which each require marketing
    approaches and goods and services targeted to their needs and
    preferences It can be used by businesses to help them understand
    the characteristics of the people who buy their products and services.
    It will also generate more revenue and profit margins to business
    owners.

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