ASM’s Institute of Management & Computer Studies (IMCOST), Thane

Degree College
Assignment 1
Subject: Brand Management
Class: TYBMS - Marketing SEM VI
Total marks: 10
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Instructions: Attempt Questions any TWO out of THREE.

Q1. How does a Brand extension strategy work in favour as well as against a

brand? Illustrate your answer with examples.

Q2. What are the steps in building a global brand marketing program?

Q3. What do you mean by rejuvenation of a brand? What are its benefits to the

health of the brand? Illustrate with examples.