1. Arizona Tea is marketed by Vultaggio & Sons.

Vultaggio & Sons took a basic

drink and put it into unusual bottles with elaborate designs. The wide-mouthed,
long-necked bottles are now considered to be trendsetters in the new age
beverage industry, and customers often buy the tea just for the bottle. The
success of Arizona Tea is based on:

Answer: a product differentiation competitive advantage

2. Marketers can control the external environment in which their organizations

operate.

Answer: false

3. Marketers need a thorough understanding of the laws established by the federal

government, state governments, and regulatory agencies. _____ is a study
conducted by an organization to identify its internal strengths and weaknesses
and also examine external opportunities and threats.

Answer: true

4. Which of the following statements best describes the typical target market?

Answer: Target markets change over time as consumers drop in or out of

the market, and as tastes change.

5. The external environment:

Answer: must continually be monitored by marketing managers