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  • Marketing 5

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    Minas Syd
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    This document provides 5 true/false statements about marketing concepts and practices. It confirms that marketers need to understand relevant laws and regulations. While marketers cannot control the external environment, targeting Sierra Club members for camping gear catalogs is an example of place utility in marketing. Offering "buy one get one free" is related to price rather than distribution.

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    This document provides 5 true/false statements about marketing concepts and practices. It confirms that marketers need to understand relevant laws and regulations. While marketers cannot control the external environment, targeting Sierra Club members for camping gear catalogs is an example of place utility in marketing. Offering "buy one get one free" is related to price rather than distribution.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Marketing 5

    Uploaded by

    Minas Syd
    This document provides 5 true/false statements about marketing concepts and practices. It confirms that marketers need to understand relevant laws and regulations. While marketers cannot control the external environment, targeting Sierra Club members for camping gear catalogs is an example of place utility in marketing. Offering "buy one get one free" is related to price rather than distribution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    True or False

    1. Marketers need a thorough understanding of the laws established by the federal


    government, state governments, and regulatory agencies.

    Answer: true

    2. Marketers can control the external environment in which their organizations


    operate.

    Answer: false

    3. In business, a marketing concept will list information such as ethnic background,


    age, income level, and geographic location.

    Answer: false

    4. Selling camping gear through catalogs mailed to Sierra Club Members and other
    outdoors people is an example of place utility.

    Answer: true

    5. "Buy one get one free." This is an example of distribution.

    Answer: false

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